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A Brazilian Plan to Double Number of Shoe Exporting Firms

The Brazilian government and private enterprise reaffirmed their partnership for the promotion of footwear and leather accessory exports. On January 11, the Minister of Development, Industry, and Foreign Trade, Luiz Fernando Furlan, signed a contract renewing the Export Incentive Program for the Footwear Sector.

The goal of the program is to expand footwear exports by 11% this year alone. The program is known as Brazilian Footwear and has been in existence for two years.


The Brazilian Export Promotion Agency (Apex) will be in charge of coordinating the program. The government and private enterprise plan to invest US$ 9.3 million (25.5 million reais) just in 2005.


The Brazilian Association of Footwear Industries (Abicalçados), the government’s partner in the project, will help obtain the private investment portion.


The program intends to generate at least 1,100 jobs in coming years, as well as increasing the number of export firms in the sector from 550 to 1,100.


The footwear sector ended 2004 with its best results since 1993, with the production of over 700 million pairs, of which nearly 200 million were exported.


Export receipts were up 15%, closing the year at US$ 1.8 billion. The Brazil Footwear’s goal is US$ 2 billion in exports in 2005.


The program sponsors international promotional activities, such as “prospecting” missions in promising countries or regions; the Buyer Project and the Image Project, which bring importers and opinion-makers to Brazil to become acquainted with firms’ potentials.


It also promotes participation in international fairs, with promotional activities such as fashion shows and intensive publicity campaigns in the trade media.


The contract was signed prior to the inauguration of the 32nd Leather Fashion (“Couromoda”) International Footwear, Sporting Goods, and Leather Goods Fair, the largest one of its kind in Latin America. This year’s fair will have 1,100 exhibitors, a growth of 20%.


Translation: David Silberstein
Agência Brasil

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  • Show Comments (8)

  • Hajar Sall

    Executive Director
    Can you provide a few statistics for our organization. 1. How many pairs of shoes are manufactured worldwide per year? 2. What percentage of the world’s population own what percentage of the shoes produced? 3. How many people worldwide (citing locations and numbers) never owned a pair of shoes or a new pair of shoes? 4. What efforts are there currently to re-cycle shoes?

  • Kerry Kay Christian

    owner
    i am searching for exporters of brazilian shoes and hand bags.immediately

  • I need to to find exporter of brazilian shoes my stores are in the island of jamaica

    owner ms christian
    i am searching for brazilian exporters of shoe and hand
    bags i am badly inneed of these products

  • Shantel

    owner
    I am interested in importing mens and children footwear and handbags from Peru would like to receive manufacture information.

  • Guest

    Gbolahan o. Shodunke
    Managing Director

    Interested in importing shoe from brazil to (Nigeria)Afica.Thanks
    G.O.Shodunke

  • Guest

    Joanne Bartley
    I am interested in importing shoes from Brazil to Australia, do you have any contact details please. Thanks Joanne

  • Guest

    Joanne Bartley
    I am interested in importing shoes from Brazil to Australia, do you have any contact details please. Thanks Joanne

  • Guest

    Footwear magazines – Brazil
    I am looking for cont5act details of footwear magazines in Brazil please.
    Can you help?

    Peter Embling
    UK

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