Brazil access to the Internet is growing in a fast pace. New numbers from the comScore World Metrix service reveal that 31.9 million Brazilians age 15 and over accessed the Internet from a home or work location in September, up 22% when compared to the previous year.
Google sites were the most popular Internet assets in Brazil in September with 26.6 million visitors, having grown 12% during the past year. Microsoft ranked second with 25.2 million visitors, followed by Brazilian UOL (20.6 million visitors), Yahoo! (17.4 million visitors) and Terra – Telefonica (16.8 million visitors).
Six of the top 15 ranked properties were Brazilian, the fastest growing of which was media company Grupo Abril, which grew 79% during the previous year to more than 8 million visitors in September 2009.
Top 15 Online Properties
Ranked by Total Brazilian Unique Visitors (000)
September 2009
Total Brazil, Age 15+ – Home & Work Locations*
Source: comScore World Metrix
—————
Property                Sep-2008   Sep-2009  % Change
—-Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â —-Â Â Â —-Â Â —-
Total Brazilian Internet
Audience                      26,221    31,933        22%
————Â Â Â Â Â Â Â —Â Â Â Â —Â Â Â Â Â Â Â Â –
Google Sites                   23,755    26,622        12%
——Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â —Â Â Â Â —Â Â Â Â Â Â Â Â –
Microsoft Sites                22,718    25,239        11%
——–Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â —Â Â Â Â —Â Â Â Â Â Â Â Â –
UOLÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â 18,294Â Â Â Â 20,623Â Â Â Â Â Â Â Â 13%
–Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â —Â Â Â Â —Â Â Â Â Â Â Â Â –
Yahoo! Sites                   13,912    17,424        25%
——Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â —Â Â Â Â —Â Â Â Â Â Â Â Â –
Terra – Telefonica             14,594    16,814        15%
———Â Â Â Â Â Â Â Â Â Â Â Â Â —Â Â Â Â —Â Â Â Â Â Â Â Â –
Organizações Globo             15,448    16,678         8%
———Â Â Â Â Â Â Â Â Â Â Â Â Â —Â Â Â Â —Â Â Â Â Â Â Â Â Â –
Grupo Brasil Telecom           14,012    16,573        18%
———-Â Â Â Â Â Â Â Â Â Â Â —Â Â Â Â —Â Â Â Â Â Â Â Â –
Wikimedia Foundation Sites      8,546    10,796        26%
————-Â Â Â Â Â Â —Â Â Â Â —Â Â Â Â Â Â Â Â –
MercadoLivre                   10,909    10,200        -6%
——Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â —Â Â Â Â —Â Â Â Â Â Â Â Â –
WordPress                       7,119    10,072        41%
—–Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â —Â Â Â Â —Â Â Â Â Â Â Â Â –
BuscaPe.com Inc.                4,780     8,313        74%
——–Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â —Â Â Â Â Â —Â Â Â Â Â Â Â Â –
Grupo Abril                     4,491     8,033        79%
——Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â —Â Â Â Â Â —Â Â Â Â Â Â Â Â –
4SHARED.COMÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â 2,767Â Â Â Â Â 6,498Â Â Â Â Â Â Â 135%
——Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â —Â Â Â Â Â —Â Â Â Â Â Â Â —
Ask Network                     3,097     5,603        81%
——Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â —Â Â Â Â Â —Â Â Â Â Â Â Â Â –
* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
Overseas Appeal
The top local Brazilian sites were also found to be popular online destinations around the world, attracting substantial portions of their respective audiences from outside Brazil. The largest of these properties, Internet service provider and leading content portal, UOL, derived one quarter (24.7%) of its total traffic from outside Brazil, while international comparison shopping site BuscaPe attracted 38.4% of its total traffic from audiences outside of Brazil.
"The popularity of Brazilian online content is growing both here in Brazil and around the world," said Alex Banks, Managing Director of Latin American markets for comScore. "The online medium has enabled Brazilian companies to not only develop their domestic consumer base, but also to attract incremental visitors from other countries – audiences that are not nearly as accessible via traditional media."
Leading Brazilian Online Properties
Ranked by Total Brazilian Unique Visitors (000)
September 2009
Total Brazil, Age 15+ – Home & Work Locations*
Source: comScore World Metrix
—————
    Total      % Share of
  Total Unique  Worldwide    Total Unique
   Visitors     Unique       Visitors
  (000) from   Visitors     from Outside
Property                        Brazil       (000)         Brazil
—-Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â ——Â Â Â —Â Â Â Â Â Â ——-
Total Brazilian Internet
Audience                        31,933          N/A           N/A
————Â Â Â Â Â Â Â Â Â —Â Â Â Â Â Â Â Â Â Â –Â Â Â Â Â Â Â Â Â Â Â —
UOLÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â 20,623Â Â Â Â Â Â Â 27,383Â Â Â Â Â Â Â Â Â Â 24.7%
–Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â —Â Â Â Â Â Â Â —Â Â Â Â Â Â Â Â Â Â —
Organizações Globo               16,678       19,524          14.6%
———Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â —Â Â Â Â Â Â Â —Â Â Â Â Â Â Â Â Â Â —
Grupo Brasil Telecom
(iG)Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â 16,573Â Â Â Â Â Â Â 20,032Â Â Â Â Â Â Â Â Â Â 17.3%
———-Â Â Â Â Â Â Â Â Â Â Â Â Â —Â Â Â Â Â Â Â —Â Â Â Â Â Â Â Â Â Â —
BuscaPe.com Inc.                  8,313       13,496          38.4%
——–Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â —Â Â Â Â Â Â Â —Â Â Â Â Â Â Â Â Â Â —
Lojas Americanas                  8,147        8,689           6.2%
——–Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â —Â Â Â Â Â Â Â Â —Â Â Â Â Â Â Â Â Â Â Â —
Grupo Abril                       8,033        8,990          10.6%
——Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â —Â Â Â Â Â Â Â Â —Â Â Â Â Â Â Â Â Â Â —
* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
