Google, Hottest Internet Property in Brazil with 27 Million Visitors a Month

Google Brazil Brazil access to the Internet is growing in a fast pace. New numbers from the comScore World Metrix service reveal that 31.9 million Brazilians age 15 and over accessed the Internet from a home or work location in September, up 22% when compared to the previous year.

Google sites were the most popular Internet assets in Brazil in September with 26.6 million visitors, having grown 12% during the past year. Microsoft ranked second with 25.2 million visitors, followed by Brazilian UOL (20.6 million visitors), Yahoo! (17.4 million visitors) and Terra – Telefonica (16.8 million visitors).

Six of the top 15 ranked properties were Brazilian, the fastest growing of which was media company Grupo Abril, which grew 79% during the previous year to more than 8 million visitors in September 2009.

Top 15 Online Properties
Ranked by Total Brazilian Unique Visitors (000)
September 2009
Total Brazil, Age 15+ – Home & Work Locations*
Source: comScore World Metrix
—————
Property                 Sep-2008    Sep-2009   % Change
—-                 —-    —-   —-
Total Brazilian Internet
Audience                       26,221     31,933         22%
————        —     —         –
Google Sites                    23,755     26,622         12%
——                    —     —         –
Microsoft Sites                 22,718     25,239         11%
——–                 —     —         –
UOL                             18,294     20,623         13%
–                             —     —         –
Yahoo! Sites                    13,912     17,424         25%
——                    —     —         –
Terra – Telefonica              14,594     16,814         15%
———              —     —         –
Organizações Globo              15,448     16,678          8%
———              —     —          –
Grupo Brasil Telecom            14,012     16,573         18%
———-            —     —         –
Wikimedia Foundation Sites       8,546     10,796         26%
————-       —     —         –
MercadoLivre                    10,909     10,200         -6%
——                    —     —         –
WordPress                        7,119     10,072         41%
—–                        —     —         –
BuscaPe.com Inc.                 4,780      8,313         74%
——–                 —      —         –

Grupo Abril                      4,491      8,033         79%
——                      —      —         –
4SHARED.COM                      2,767      6,498        135%
——                      —      —        —
Ask Network                      3,097      5,603         81%
——                      —      —         –

* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

Overseas Appeal

The top local Brazilian sites were also found to be popular online destinations around the world, attracting substantial portions of their respective audiences from outside Brazil. The largest of these properties, Internet service provider and leading content portal, UOL, derived one quarter (24.7%) of its total traffic from outside Brazil, while international comparison shopping site BuscaPe attracted 38.4% of its total traffic from audiences outside of Brazil.

"The popularity of Brazilian online content  is growing both here in Brazil and around the world," said Alex Banks, Managing Director of Latin American markets for comScore. "The online medium has enabled Brazilian companies to not only develop their domestic consumer base, but also to attract incremental visitors from other countries – audiences that are not nearly as accessible via traditional media."

Leading Brazilian Online Properties
Ranked by Total Brazilian Unique Visitors (000)
September 2009
Total Brazil, Age 15+ – Home & Work Locations*
Source: comScore World Metrix
—————
     Total       % Share of
  Total Unique   Worldwide     Total Unique
    Visitors      Unique        Visitors
   (000) from    Visitors      from Outside
Property                         Brazil        (000)          Brazil
—-                       ——    —       ——-
Total Brazilian Internet
Audience                         31,933           N/A            N/A
————          —           –            —
UOL                               20,623        27,383           24.7%
–                               —        —           —
Organizações Globo                16,678        19,524           14.6%
———                —        —           —
Grupo Brasil Telecom
(iG)                             16,573        20,032           17.3%
———-              —        —           —
BuscaPe.com Inc.                   8,313        13,496           38.4%
——–                   —        —           —
Lojas Americanas                   8,147         8,689            6.2%
——–                   —         —            —
Grupo Abril                        8,033         8,990           10.6%
——                        —         —           —

* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

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