Rio-à-Porter Fashion Salon Generates US$ 294 Million, US$ 18 Million in Exports

Rio-à-Porter in Brazil Rio-à-Porter, a fashion and design business salon held this month in Rio de Janeiro, Brazil generated 526 million Brazilian reais (US$ 294 million) in deals. The event, which took place on the sidelines of the Fashion Rio parades, brought together over 3,000 buyers from Brazil and abroad.

With regard to exports, sales deals totaling US$ 18.5 million were closed, 17% more than in the 2009 edition.

According to the Luminosidade and Francal Feiras companies, which organized the event, 85,000 people circulated around the Dock of the Port, where the fashion salon and the parades took place. Among the visitors, 250 were new buyers.

International representatives of several countries, such as the United States, France, Portugal, the Netherlands, Australia, Japan, the United Kingdom, South Africa, the United Arab Emirates and Lebanon  attended the event.

Among the 169 exhibiting brands, companies Cantão and Lanno, for instance, bet on the contacts made at the Rio-à-Porter in order to increase exports. The Lanno accessory brand exceeded by 50% the business volume achieved in the event’s first two days, compared with the previous edition. The company received sales orders to the United States, Germany, Turkey and Lebanon.

The business volume generated at the event surpassed last year’s figure by 40%. The number of exhibitors also grew, having gone from 150 to 169. According to data supplied by the organizers, the business salon had a waiting list of 60 exhibitors.

The Texbrasil program, established by the Brazilian Textile and Apparel Industry Association (Abit) in partnership with the Brazilian Export and Investment Promotion Agency (Apex) in order to promote the industry abroad, brought to Brazil 30 international buyers, some of them from the Arab countries, which are among the project’s targets for promotion of Brazilian fashion.

This year, the Texbrasil project targets fashion industry exports equivalent to US$ 572 million, comprising 1,174 small and medium Brazilian companies. From January to December 2009, the industry obtained US$ 1.7 billion in revenues from exports. The largest buying markets were Argentina, the United States, Paraguay, Mexico and Venezuela.

Anba

Tags:

You May Also Like

In Brazil, Chí¡vez Says the Days of Being US Oil Colony Are Over

The president of Venezuela, Hugo Chávez, declared that Brazil and Venezuela are taking concrete ...

Arrested in Brazil Woman Wanted in Death of Lebanon’s Ex-Premier

A fugitive bank executive wanted for questioning in the U.N. probe of the assassination ...

The Brazil Cost Comes Mainly from Excessive Use of Highways

More than thinking about development of railways in Brazil, the government and private initiative ...

Police Seize 7 Tons of Drugs at Brazil-Paraguay Border

In two days, the Brazilian Federal Police (PF) in the state of Paraná, South ...

Outlook for Brazilian Economy Remains Upbeat

Latin American markets were mixed to lower, as investors took some profits following yesterday’s ...

Brazil Has Already Reported 3,000 Dengue Cases This Year

Brazil’s Ministry of Health reports that as the dengue mosquito season begins – it ...

A design from Annie Cicatelli inspired by the Amazon

The Works of Art and Philanthropy of a French-Brazilian Living in Paris

Embroiderers in Brazil and Tunisia are being guided from France by by a French ...

Brazil’s Petrobras to Issue Stocks to Raise US$ 20 Billion in the Market

Brazilian president Luiz Inácio Lula da Silva has signed the bill governing the capitalization ...

US Airline Has 153 Orders and Options to Buy Brazil’s Embraer Jets

The Brazilian aircraft manufacturer Embraer has sold 30 E-175 regional jets to Republic Airlines ...

Britain’s Shoot-to-Kill Policy Has Been Used in Brazil for Generations

Nearly 200 people packed a lecture theater at the London School of Economics (LSE) ...