Rio-à-Porter Fashion Salon Generates US$ 294 Million, US$ 18 Million in Exports

Rio-à-Porter in Brazil Rio-à-Porter, a fashion and design business salon held this month in Rio de Janeiro, Brazil generated 526 million Brazilian reais (US$ 294 million) in deals. The event, which took place on the sidelines of the Fashion Rio parades, brought together over 3,000 buyers from Brazil and abroad.

With regard to exports, sales deals totaling US$ 18.5 million were closed, 17% more than in the 2009 edition.

According to the Luminosidade and Francal Feiras companies, which organized the event, 85,000 people circulated around the Dock of the Port, where the fashion salon and the parades took place. Among the visitors, 250 were new buyers.

International representatives of several countries, such as the United States, France, Portugal, the Netherlands, Australia, Japan, the United Kingdom, South Africa, the United Arab Emirates and Lebanon  attended the event.

Among the 169 exhibiting brands, companies Cantão and Lanno, for instance, bet on the contacts made at the Rio-à-Porter in order to increase exports. The Lanno accessory brand exceeded by 50% the business volume achieved in the event’s first two days, compared with the previous edition. The company received sales orders to the United States, Germany, Turkey and Lebanon.

The business volume generated at the event surpassed last year’s figure by 40%. The number of exhibitors also grew, having gone from 150 to 169. According to data supplied by the organizers, the business salon had a waiting list of 60 exhibitors.

The Texbrasil program, established by the Brazilian Textile and Apparel Industry Association (Abit) in partnership with the Brazilian Export and Investment Promotion Agency (Apex) in order to promote the industry abroad, brought to Brazil 30 international buyers, some of them from the Arab countries, which are among the project’s targets for promotion of Brazilian fashion.

This year, the Texbrasil project targets fashion industry exports equivalent to US$ 572 million, comprising 1,174 small and medium Brazilian companies. From January to December 2009, the industry obtained US$ 1.7 billion in revenues from exports. The largest buying markets were Argentina, the United States, Paraguay, Mexico and Venezuela.

Anba

Tags:

Ads

You May Also Like

Brazil and Spain Join Forces to Explore Brazilian Oil

Brazil is partnering with Spain to explore its oil. The consortium formed by Brazil's ...

Computer, Iron and Oil Lead 3.1% Expansion in Brazil Industry

Brazil's manufacturing production accumulated 3.1% growth in the first eleven months of 2006 compared ...

Brazil to Use Irradiation in Fruits and Vegetables for Export

A new technology capable of controlling pests in products of vegetable origin without affecting ...

Old Joanna

The boitatá winked in the lowest part of the marsh. Cruz-credo. But the boitatá ...

Brazil-Chile Summit Urges More Union in South America

Brazilian President Luiz Inácio Lula da Silva expressed satisfaction with Chile’s President Ricardo Lagos’ ...

Brazil 101: Be a Carioca in 50 Easy Lessons

Eat a hot dog from a street vendor in the morning. Do you know ...

Silencing Women with a Shot in Brazil

Virtually nothing is known about females who are murdered at the hand of Brazil’s ...

World Bank Helps Improve Slums in Brazil

The World Bank plans to expand its investments in urban infrastructure all around the ...

Brazil’s Exports of Granite and Ornamental Stones Grow 56%

The Brazilian Association for Dimension Stones Industry (Abirochas) is going to participate in the ...

Brazil Joins 40-Country Network to Fight Bird Flu

Beginning next week, bird flu specialists from 40 countries will be linked through an ...