• Categories
  • Archives

Chacrinha and Sílvio Santos: Two Key Names to Understand Brazilians’ Psyche

Discoteca do ChacrinhaA huge percentage of the Brazilian population spends Sundays in front of the TV (at least 60% watch the evening programs). So, Sunday shows are extremely important in terms of ad sales and the war to gain audience can be ferocious.

Three TV hosts are essential to understand what Brazilians see, learn and feel on their free time.

First the delirious, surreal Chacrinha. Abelardo Barbosa (his real name) was a huge success between the fifties and the eighties, till his death, in 1988.

He will be remembered for a long time, thanks to a mix of his glittery outfits, catch phrases repeated over and over, double entendre songs,  pineapples and codfish thrown to the audience and close ups of girls with large bottoms, shinny beachwear and white boots – the chacretes.

Named as porn stars – Rita Cadillac, Fernanda Terremoto (Earthquake), Lia Hollywood -, they were huge sex symbols.  Also known as Velho Guerreiro (Old Warrior) – thanks to Gilberto Gil, who paid homage to Chacrinha in his song Aquele Abraço – Chacrinha brought to the telly the spirit of the counterculture and the unconventional seventies. Lots of fun, anarchy and nonsense.

Then, Silvio Santos, the billionaire communicator that began his career as a street vendor in Rio. Today he owns SBT, one of the main TV networks of the country.

He is capable of selling absolutely anything to anybody – I can testify. I attended one of his programs, Topa Tudo por Dinheiro (Money is worth anything, in a very free translation)  in the mid-nineties.

His domain over the audience – that was invited to do demeaning things to earn some extra cash – is almost supernatural (in this video, a guy offers to eat a blade, a battery and a whole egg).

Silvio’s trademark is a huge smile and the ability to talk to his all-female audience as if he was an old family friend. He also tends to praise enthusiastically whoever governs the country (he is an apple polisher to the left and the right, no distinctions). 

His shows have been aired non-stop since the early sixties and used to be extremely long – he could be on the stage for 12 hours at a time when he was younger.

Finally, Fausto Silva, that leads the Sunday show aired by TV Globo, the main Brazilian communications network, since the late 80s. Known as Faustão, due to his huge dimensions, he developed a style that includes half naked dancers, insults towards the audience and his cameramen, lots of candy camera shots and live bands.

He probably shouldn’t be here, in the company of two of the main communicators that ever landed Brazilian TV. But, if you visit somebody in Brazil next Sunday, there is a good chance the TV will be on – most likely, tuned on Faustão.

So, next Sunday, where are we meeting to watch the afternoon show? My house or yours?

Brazilian born, French citizen, married to an American, Regina Scharf is the ultimate globetrotter. She graduated in Biology and Journalism from USP (Universidade de São Paulo) and has worked for Folha de S. Paulo, Gazeta Mercantil and Veja magazine as well as Radio France Internationale. Since 2004 she has lived in Santa Fe, New Mexico, in the US. She authored or co-authored several books in Portuguese on environmental issues and was honored by the 2002 Reuters-IUCN Press award for Latin America and by the 2004 Prêmio Ethos. You can read more by her at Deep Brazil – www.deepbrazil.com.

Tags:

  • Show Comments (3)

  • Jake McCrann

    that guy is a pig. Look at the way he treated that kid and made him like a ‘black boy’ and then swallow an egg with the shell.

    If Brasil supports a pig like that then I am going in for the rape and pillage. and I will fucking massacre all of the elite.

  • Jake McCrann

    luls. Look atac the microphone strapped to his chest. Fucking luls world country.

    It is my duty to rape and pillage Brasil and send all the money back to Israel.

  • Jake McCrann

    luls. Who gives a fuck about Brasilian politics when you have free market internet?
    Look fuck these people. The worst they can do is kill me. The second worst is kick me out of the country. With the second worst I will still get a billion dollars of their money. With the first worst my family will still get a billion dollars.

    Fuck these people, fuck carnaval, fuck samba, fuck Brasil. The Gringoes are here to rape and pillage.

    I’ve got myself covered – Have you?

Your email address will not be published. Required fields are marked *

comment *

  • name *

  • email *

  • website *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Ads

You May Also Like

LETTERS

By A special congressional committee looking into tax reform released a draft report, which ...

Brazilian Populism: Good for Politicians, Bad for the Poor

Populism reflects the rhetorical style of political leaders who claim to govern directly for ...

Brazilian Federal Police Report Urges Indictment of Lula’s Former Minister

A Brazilian Federal Police report strongly recommends a former minister and close advisor of ...

Milplast, in São Bernardo do Campo, São Paulo, Brazil

Brazil Gets 24% More on Its Share of Foreign Direct Investment

The volume of private funds destined to developing countries in the form of direct ...

A Brazilian Plan to Double Number of Shoe Exporting Firms

The Brazilian government and private enterprise reaffirmed their partnership for the promotion of footwear ...

Brazil Wants to Take the Internet Out of US Control

Brazil is in favor of the creation of an international forum to discuss issues ...

Despite Crisis, Emirates, Indian and Thailand Are Buying More from Brazil

Brazilian exports of agribusiness products totaled US$ 6.287 billion, in July, which represented a ...

Brazil and Venezuela Sign Oil Agreement

Petrobras (Brazilian Petroleum S.A.) and PDVSA (Venezuelan Petroleum S.A.) will sign a protocol of ...

Brazil Is Number 1 in Demanding Private Info and Censorship on Google Services

Brazil and United States topped the list of nations demanding private information about Google ...

In Brazil, Indians Win Land But Can’t Get It

The Xavante Indians were expelled from their land in 1967. In 1998, the demarcation ...