Brazil’s Tropical Flower Growers Hopeful to Get European Clients Back

Brazil's heliconia Twenty tropical flower growers from the state of Alagoas want to start exporting again in 2010. ‘The Valkyries’, as they have come to be known, are members of the Cooperative of Tropical Ornamental Plants, Flowers and Foliage Growers and Exporters (Comflora, in the Portuguese acronym), are betting on the resumption of foreign sales, now that the world crisis has passed.

Aside from traditional markets, such as France, Portugal and Britain, they are eyeing the Middle Eastern and North African countries.

“We are already seeking importers based on the region. We are really willing to do business with the Arab countries. I am certain that our beautiful, colourful tropical flowers will be immensely successful there,” says the president of the Comflora, Branca Rosa Silveira Fragoso, who even has flowers in her name (‘Rosa’ is Portuguese for rose).

“I think that I was born determined to work with flowers,” quips the entrepreneur, who graduated in Law, was an Economics professor at the Federal University of the State of Alagoas, and who started to grow flowers, which became a great passion ever since, shortly before retiring.

“I cannot stay away from them for long anymore. I have just gotten back from a trip across Europe, from which I brought the contact of a potential importer from Paris, and I am really excited about the prospect of exporting again,” explains Branca Rosa.

According to her, for two years, the cooperative – which has existed for eight years already – would export 600 arrangements per week to a French company that owned 120 garden centers.

“Afterwards, they merged into a larger group and the global crisis caused us to lose the market,” she explains. “In addition to the old importers, we have new contacts in Italy and Switzerland,” she finishes off.

The group produces from 30,000 to 40,000 flowers and foliage of more than 30 different varieties. Heliconias, musas and alpinias are the most sought by importers. In the domestic market, the company sells to the states of Alagoas, São Paulo, Paraná, and Mato Grosso do Sul.

“We have a very large domestic market, therefore we are able to deliver orders all over Brazil, as long as they are made 48 hours in advance,” she guarantees. “Foreign orders take four days to be delivered,” she says.

Branca Rosa shared a few tips to help keep tropical flowers pretty for longer. Upon receiving or buying flowers, unpack them immediately and, if possible, bathe the entire stem in water at room temperature for approximately 10 minutes.

In case that is not possible, try at least bathing them with water to hydrate them, and place them inside a recipient containing water. Cut 1 centimeter at most off of the stem’s tip, increase moisture and reduce direct sunlight and air conditioning on the flowers.

“Exotic flowers can last much longer inside the vase as long as dry tips are trimmed as soon as they appear,” she teaches.

Service

Telephone: (+55 82) 3337-3998
Site: www.comflora.com.br

Anba

Tags:

  • Show Comments (1)

  • Mr Flowers

    Brazil flowers
    That’s a real good news story for Alagoas and I’m pleased to find out about Comflora – I’d never heard of them before. Good luck with business this year – and remember ethical flowers make good business. Keep it green!

Your email address will not be published. Required fields are marked *

comment *

  • name *

  • email *

  • website *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Ads

You May Also Like

Indy 500: Brazil All Over

Gil de Ferran, Hélio Castroneves and Tony Kanaan complete unprecedented 1-2-3 sweep, marking a ...

Brazil and Nigeria Drop the Middleman in Oil Deals

Brazilian President Luiz Inácio Lula da Silva and the President of Nigeria, Olusegun Obasanjo, ...

Each Brazilian Eats 12 kg of Pork a Year. Hog Raisers Plan to Raise This.

The Brazilian government intends to develop a National Hog Raising Plan to promote sustainable ...

Why Has Brazil Congress Lost Credibility? Scandals Are Just Iceberg’s Tip

The Brazilian Congress has good reason to be ashamed of the low credibility rating ...

Brazil Senate Scandal: Secret Bank Account and Private Bunker for Sex

Brazil's Senate – whose president José Sarney, a former president of the nation, has ...

Eating Brazil

For those who live in the New York-Newark neighborhood Brazil is never too far ...

Uruguay Opposes Brazil’s Plan to Create High Court of Justice for Mercosur

Brazil's proposal to create a Mercosur High Court of Justice and grant more powers ...

A Club Spreads Arab Culture in Brazil

A series of cultural events are going to officially open the activities of the ...

200,000 Children in Brazil Are Learning from Mao’s Red Book

Leornardo Boff, a former Catholic friar and the ‘father’ of liberation theology in Brazil, ...

Brazil Is Good at Urging for Open Markets… Abroad

This primarily is an opportunity for me to consult with a close and important ...