Harlequin Enters Brazilian Book Market

Harlequin Enterprises Limited, a leading publisher of women’s fiction,  announced today that effective April 1st, 2005, the company will expand its  international operations and will be operating in a joint partnership with  Record Publishing Group, a leading publisher in Brazil.

“We are very excited about expanding our operations to Brazil,  particularly with such a highly respected publisher and because we know Brazil  is a large and very literate market,” said Donna Hayes, Publisher and  CEO, Harlequin Enterprises.


“We had previously licensed our books in  Brazil very successfully. Now, through our partnership with Record  Publishing Group, we can bring our stories in a whole new format to this  vibrant market. It represents a strong growth opportunity for Harlequin.”


More than 184 million people live in Brazil, where the literacy rate is  86%. The country represents more than one third of Latin America’s  Gross Domestic Product.


In the first year of production, Harlequin and  Record Publishing plan to publish more than 100 titles and will launch  their novels in two formats.


Harlequin is set to play a leading role in  establishing the North American-style paperback segment in Brazil, as well  as publishing in the already well known digest-style book. Both formats  will be priced competitively.


“I am delighted to be partnering with Harlequin, a global force in  women’s fiction publishing,” said Sergio Machado, President and owner of  Record Publishing. “This is a powerful combination.”


This new expansion will be led by Managing Director Valeria Chalita who  will be based in Rio de Janeiro. The new publishing venture will  receive strong advertising support in magazines and other mass media, at  newsstands and through trade events. There will also be a media launch  event in early 2005.


Since Harlequin’s inception, the company has directly expanded its  operations to 18 locations around the world.


Harlequin Enterprises Limited is one of the world’s leading publishers  of women’s fiction. Its books are published worldwide in 25 languages  and sold in 94 international markets.


The company publishes 100 titles  monthly and publishes more than 1,000 authors from around the world.  Last year, Harlequin sold approximately five books every second. Harlequin is a wholly owned subsidiary of Torstar  Corporation.


Harlequin Enterprises Limited
www.harlequin.ca


PRNewswire

Tags:

  • Show Comments (0)

Your email address will not be published. Required fields are marked *

comment *

  • name *

  • email *

  • website *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Ads

You May Also Like

Brazil’s High Tech Firm to Build Two Additional Factories

Brazilian high-technology EBCO Systems company announced that they will invest US$ 100 million in ...

Number of Brazilians Unemployed Jumps to 9% or 2.1 Million People

Unemployment in Brazil remained steady at 9% with a growing tendency in March, having ...

Brazil’s Landless Lesson: the Bounty of the Land Is for All

On May 17th, Brazilian news media reported that 50 people were injured as landless ...

Brazil’s Melgaço: The Music of Silence

Brazilian Otacílio Melgaço has a languid, caressing, quiet voice. Like Chet Baker’s or João ...

Children as Young as 5 Work in Brazil’s Talc Mines

Child labor continues to pervade supply chains throughout the Brazilian economy. This observation was ...

Brazilian Minister Repeats: American Pilots Should Have Stuck to Flight Plan

Brazilian Defense minister, Waldir Pires, criticized statements made by the owners of ExcelAire, the ...

Brazil Tries to Build a House for 30,000 Homeless Indians

Around 30 thousand indigenous families that live close to large cities in the Northeast, ...

Brazil Insists in Africa: Trade Is Two-Way Lane

The essence of Brazilian President Luiz Inácio Lula da Silva’s trip to five African ...

Brazil Selling Products Overseas For Quality and Not Low Price Alone

The participation of Arab countries as destinations for Brazilian machinery and equipment exports is ...

Brazil Hoping to Sign a Mercosur-EU Agreement by 2006

Given the discouraging prospects of the coming trade liberalization negotiations in the framework of ...