Brazil’s Bel Chocolates Planning a Sweet Attack in the Middle East

Of the 20 countries to which the company Bel Chocolates, located in the city of MarÀ­lia, in the interior of the state of São Paulo, Brazil, exports, nine are Arab countries. The company’s aim for this year is to dedicate 15% of the exports to the Arab market, which is currently below 10% of Bel Chocolates foreign sales.

According to Fabiano Lombardi, exports manager at the company, the Arab countries are a potential market, in spite of the logistics difficulties Bel Chocolates finds when exporting to the region.


The total of their production destined to the foreign market varies between 15% and 20%. Amongst the main products shipped to the Arab countries are the peanuts and coconut filled chocolates.


The company has been exporting to the Arab market for three years. Saudi Arabia, Algeria, Bahrain, Egypt, United Arab Emirates, Yemen, Morocco, Palestine and Sudan are the nine Arab countries in the list of importers from Bel Chocolates. The company’s first exports happened in 2000.


According to Lombardi, the wrappings of the chocolates shipped to the Arab market have the brand’s name in Portuguese or English, but the names of the ingredients are written in Arabic.


Amongst the products manufactured by the company are chocolates with strawberry, condensed milk, coconut, peanuts with caramel, rice flakes or almonds fillings. The latest novelties are the boxes with assorted chocolates and the marshmallow filled chocolates.


The origin of the name Bel was a homage paid by the founder of the company to his wife, called Isabel, in 1974.


The first products manufactured were not chocolates, but salted peanuts, peanut brittle candy and popcorn. In 1984 the company was transferred to a new industrial unit in Marí­lia, with 11,000 square meters. Currently Bel Chocolates employs 600 workers.


Anba

Tags:

Ads

You May Also Like

Brazil’s Coconut Water Coming to a Store Near You

The Brazilian coconut water market is around 600 million liters a year. The development ...

Brazil Blames Dismal GDP on Peoples’ Love for Soccer

Brazil’s economy expanded less than anticipated in the second quarter as workers across the ...

Fitch on the Lookout After Brazil Intervenes at Bank

On the night of November 12, 2004, the Brazilian Central Bank intervened at Banco ...

Pirenópolis: The Rural Colonial Charm of a Brazil’s Capital Neighboring Town

Passing the gate that leads into the city of Pirenópolis, one can get the ...

Le Monde Names for First Time Ever Man of the Year. And Chooses Brazil’s Lula

Brazilian President Luiz Inácio Lula da Silva for French daily Le Monde is "Man ...

Brazil Ignores Wall Street and Zooms Up

Latin American shares rallied, as the markets in Brazil, Mexico and Argentina set record ...

Defending Brazil’s 1 Million Dam Victims

Brazil’s Movement of Dam Victims (MAB), as the name itself expresses, is a social ...

Brazil, Listen to the Calles!

Ever since their military regimes ended, Latin American countries have seen the calles, the ...

Brazil’s Electronic Ballot Spreads Throughout Latin America

The election coordenator of the Unit for the Promotion of Democracy at the Organization ...

Uncertainty Over New Finance Chief Drags Brazilian Market Down

Latin American stocks tumbled, with Brazilian shares posting the biggest losses, amid concerns about ...