• Categories
  • Archives

Brazil’s Bel Chocolates Planning a Sweet Attack in the Middle East

Of the 20 countries to which the company Bel Chocolates, located in the city of MarÀ­lia, in the interior of the state of São Paulo, Brazil, exports, nine are Arab countries. The company’s aim for this year is to dedicate 15% of the exports to the Arab market, which is currently below 10% of Bel Chocolates foreign sales.

According to Fabiano Lombardi, exports manager at the company, the Arab countries are a potential market, in spite of the logistics difficulties Bel Chocolates finds when exporting to the region.


The total of their production destined to the foreign market varies between 15% and 20%. Amongst the main products shipped to the Arab countries are the peanuts and coconut filled chocolates.


The company has been exporting to the Arab market for three years. Saudi Arabia, Algeria, Bahrain, Egypt, United Arab Emirates, Yemen, Morocco, Palestine and Sudan are the nine Arab countries in the list of importers from Bel Chocolates. The company’s first exports happened in 2000.


According to Lombardi, the wrappings of the chocolates shipped to the Arab market have the brand’s name in Portuguese or English, but the names of the ingredients are written in Arabic.


Amongst the products manufactured by the company are chocolates with strawberry, condensed milk, coconut, peanuts with caramel, rice flakes or almonds fillings. The latest novelties are the boxes with assorted chocolates and the marshmallow filled chocolates.


The origin of the name Bel was a homage paid by the founder of the company to his wife, called Isabel, in 1974.


The first products manufactured were not chocolates, but salted peanuts, peanut brittle candy and popcorn. In 1984 the company was transferred to a new industrial unit in Marí­lia, with 11,000 square meters. Currently Bel Chocolates employs 600 workers.


Anba

Tags:

  • Show Comments (2)

  • Guest

    Well done!
    My wife, a Brazilian from Sao Paulo, jumped of joy when I bought for her some Bel Chocolate in Gosford, small city 50 kms from Sydney (Australia).
    Regards.
    jocorpo@gmail.com

    PS: We are planning to move to Marilia with her family in the near future.

  • Guest

    You did !
    WELL, CONGRATULATIONS MY FRIEND, YOU REALLY DID WHAT YOU TOLD ME MORE THAN 10 YEARS AGO
    YOU BECAME AN EXPORT MANAGER.
    SAY HELLO TO EVERY ONE FOR ME.
    PLEASE CONTACT ME AT
    ODILONSANCHES@HOTMAIL.COM

    MAYBE WE CAN DUSINESS IN USA

Your email address will not be published. Required fields are marked *

comment *

  • name *

  • email *

  • website *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Ads

You May Also Like

Beware! Email Coming from Brazil Promising Goodies on Ronaldo Is Malware

A new malicious threat circulating in the Internet masquerades as a video file relating ...

Tsunami Should Not Distract World from Haiti, says Brazil

“The most important ingredients for peace in Haiti are hope, confidence, and legitimacy,” the ...

Without Oil Giant Petrobras Brazil Wouldn’t Be Exploring the Antarctic

Brazilian operations in Antarctic are being funded in part by state-controlled oil giant Petrobras. ...

Brazil’s Apex Wants to Be Among World’s Top 5 Export Agencies

The president of the Brazilian Export and Investment Promotion Agency (Apex), Juan Quirós, made ...

Brazil Offers Low-Interest Loan for Capital Goods Purchase

Announced by the Brazilian Development Bank (BNDES) at the end of June, the financing ...

Brazil Lives Under a Blackout Threat and an Ultimatum by Organized Crime

Urban buses are back to the streets of Brazil’s major city São Paulo today, ...

Gas Retailers in Brazil Accuse Sugar Mill Owners of Lack of Scruples

According to the Retail Fuel Merchants’ Syndicate (Sindicomb), the problems that the Brazilian federal ...

Brazil Shoe Industry Blames Chinese Dumping for Bad Market

Despite a weak footwear industry performance in the first half this year, sector businessmen ...

Brazil Offers Job Training for Poor Women

Brazil’s First Social Consortium of Youth (Consórcio Social da Juventude), which will train and ...