The Tough Job of Selling Fish to Brazilians

Fish is a very big business worth some US$60 billion annually around the world. Brazil has less than 1% of that market – about US$400 million. 

So, the Special Secretariat for Aquaculture and Fish (SEAP) is doing something about it. They have joined forces with the supermarket association (Abras) and are promoting Fish Week.


The World Health Organization reports that eating fish is good for you. Fish fortifies the bones and the immunological system.


It can reduce the chances of getting high blood pressure, Alzheimer disease, cancer, arteriosclerosis, schizophrenia, depression, premature births and diabetes, among other things.

The campaign will take place not only in supermarkets, but in street fairs, shopping centers, tourist locations and even in public schools. Many fish products will be sold at up to 40% off the regular price.

Guilherme Crispim of SEAP reports that annual Brazilian per capita consumption of fish was 6.8 kilos in 2002, and has been rising around 5% annually, but remains below the WHO recommendation of 12 kilos annually.


Crispim says that with the campaign giving things a boost, Brazil may reach the WHO recommended level by 2007.


Fishing Fleet 


Brazil’s fleet of fishing boats will be modernized over the next three years with investments of US$ 477 million (1.5 billion reais).


The Profrota program of the Special Secretariat of Aquiculture and Fishing also covers the purchase of used vessels less than five years old.


The resources will come from the North and Northeast Constitutional Funds and the Merchant Marine Fund. Payment will be made in up to 20 years with average annual interest rates ranging from 7% to 12%.

The fishing boats will operate in the so-called Exclusive Economic Zone and in international waters.


The program, which was under discussion for four months by representatives of eleven government Ministries, is intended to stimulate the construction of at least 100 boats and the acquisition of 30 more with fewer than five years of use. An additional 240 boats are expected to be modernized.

According to the Minister of Fishing, José Fritsch, the measure will allow the exclusive zone to be occupied in a sustainable manner.


“We need to have a structure of ocean fishing vessels for deep water, but within a perspective of sustainability,” he said.


Another of the Special Secretariat’s actions foresees the modernization of four fishing terminals with financing on the order of US$ 87 million from the World Bank (IBRD).

Agência Brasil

Tags:

  • Show Comments (0)

Your email address will not be published. Required fields are marked *

comment *

  • name *

  • email *

  • website *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Ads

You May Also Like

Morocco Becomes Brazil’s Main Sardine Supplier

Morocco is taking over the Venezuelan position as a supplier of sardines to Brazil. ...

Silicon Valley South

Belo Horizonte entrepreneurs are part of a movement to wean Brazil’s computers from dependence ...

Brazil Confirms It Sold Training War Plane to US’s Blackwater

Brazil's aircraft maker Embraer confirmed on Friday, June 6, that it had sold a ...

Invitation to Brazilian Dance

The old dance hall isn’t dead. Anyone who has watched the Mexican film Danzón ...

Brazil Stocks Plunge on Concerns About US Inflation

Brazilian and other Latin American stocks retreated, in line with the U.S. market, as ...

Making It There

It is believed that for every Brazilian who makes it big in the United ...

Presidents Bush and Lula from the US and Brazil

Bush Just Learned That Brazil Is No US Backyard Any Longer

The most interesting thing about the recent visit by President Bush to Brazil is ...

Brazil's executive Legacy jet with damaged wing

Brazil Boeing Tragedy: US Pilots Blamed by Colleagues for Series of Blunders

The day after Brazilian most-read daily Folha de S. Paulo published a transcript of ...

In Brazil Lawmakers Will Make More than Their US and European Peers

Brazilian lawmakers (Lower House and Senate) thanks to a generous recent 62% increase will ...

Brazil Wants World Social Forum to Deal With Environment and Poverty

At the 6th World Social Forum’s Latin American session, to start next week in ...