Brazil’s Textile Industry Making Eyes at Russia

The Brazilian textile industry should close out the year with sales of US$ 22 billion. But only 10% of that will be export revenue. The sector trade association (Abit) has been hard at work for the last four years trying to do something about that.

Abit has held an average 150 events annually – in Brazil and abroad – to promote their goods.


They successfully reversed a trade deficit – it was over US$ 1 billion in 1997 – and expect to have a surplus this year of US$ 600 million.


“The fact is that we can compete in international markets. And that does not just translate into export revenue. It means better quality goods for the domestic consumer, as well,” says Fernando Pimentel, the Abit director.


Pimentel goes on to say that at the moment Abit has its sights set on Russia which is seen as an emerging market with rising purchasing power where consumers are interested in fashion. Right now Abit has a large exposition in Moscow.


This fair is not so much for immediate sales as it is for contacts and future business, says Pimentel. “We need to be focused on what people need and desire,” he explains.


The exposition, Moda Brasil-Russia, was organized by the Export Promotion Agency and will take place this week.


It is expected that some 1,500 potential buyers will visit it in the areas of fabrics, footwear, jewelry and perfumes.


Agência Brasil
Translator: Allen Bennett

Tags:

You May Also Like

Brazil Embraer’s Very Light Jet Is Star of US Jet Show

Brazil’s aircraft manufacturer Embraer is displaying the interior design of its recently launched Very ...

Angola Backs a Bigger Global Role for Brazil

Brazilian President Luiz Inácio Lula da Silva received the President of Angola, José Eduardo ...

US Commerce Secretary Goes to Brazil on a Mission: Opening Markets

Carlos M. Gutierrez, US Secretary of Commerce, will travel to Brazil and Uruguay starting ...

Brazilian workers march in the street

Brazil’s Former Union Leader Lula Curbs Civil Servants’ Strikes

Brazil plans to limit the right of civil servants to strike demanding that in ...

We Need to Get Closer, Says Brazilian Minister to Arabs

The minister of Foreign Relations of Brazil, Celso Amorim, stated that the Summit of ...

Brazil Hosts International Meeting to Fight Poverty and Spread Wealth

Brazil will be hosting from Wednesday, August 5, to Friday, August 7, the International ...

Brazil and US Sign Comprehensive Defense Cooperation Pact

Presenting it as an example of partnership and transparency for the Americas, Brazil and ...

Houston, We Have a Brazilian

Brazil is more committed than ever to its space program after the recent mishap ...

Fab Four Resung

"I Want to Hold Your Hand" was the track that amused me the most. ...

Best-seller Books, Plays and Movies

Although this year’s Carnaval that took place in June in San Francisco is just ...