Brazil’s Textile Industry Making Eyes at Russia

The Brazilian textile industry should close out the year with sales of US$ 22 billion. But only 10% of that will be export revenue. The sector trade association (Abit) has been hard at work for the last four years trying to do something about that.

Abit has held an average 150 events annually – in Brazil and abroad – to promote their goods.


They successfully reversed a trade deficit – it was over US$ 1 billion in 1997 – and expect to have a surplus this year of US$ 600 million.


“The fact is that we can compete in international markets. And that does not just translate into export revenue. It means better quality goods for the domestic consumer, as well,” says Fernando Pimentel, the Abit director.


Pimentel goes on to say that at the moment Abit has its sights set on Russia which is seen as an emerging market with rising purchasing power where consumers are interested in fashion. Right now Abit has a large exposition in Moscow.


This fair is not so much for immediate sales as it is for contacts and future business, says Pimentel. “We need to be focused on what people need and desire,” he explains.


The exposition, Moda Brasil-Russia, was organized by the Export Promotion Agency and will take place this week.


It is expected that some 1,500 potential buyers will visit it in the areas of fabrics, footwear, jewelry and perfumes.


Agência Brasil
Translator: Allen Bennett

Tags:

Ads

You May Also Like

World’s Top Chicken Exporter Brazil Prepares War on Bird Flu

Although Brazil still has not had a single case of bird flu, the country ...

Brazilian Congress Tables Two Bills Decriminalizing Abortion

Two bills to decriminalize abortion in Brazil were defeated for the third time in ...

Brazilian Port Gets a US$ 10 Million Revamping

Barão de Teffé port, in the city of Antonina, in the southern Brazilian state ...

Brazilian Justice Sends Governor to Jail and Population Celebrates on the Street

José Roberto Arruda, the governor of Brasília, has spent the night in prison after ...

Lula’s Life Becomes a Super-Production Movie Premiering this January 1st

The story of a former lathe operator who became union leader and for three ...

Despite Crisis Brazil’s Leather Fair Repeats 2007 Performance

Brazil's Couromoda 2009 – The International Shoes, Sportsgoods and Leathergoods Fair – registered results ...

Brazil Is Tops in Bargain Hunting. US Comes Second.

NOP World today announced results of its Culture Score “Bargain Hunting” Index, offering a ...

Foreign Investors Bring Brazilian Shares to Record High

Latin American stocks put in a very positive performance today, as Brazil, Mexico and ...

Indian Teachers Urge More Indian Participation in Their Own Affairs

Eight indigenous peoples in the state of Pernambuco held the 15th Meeting of the ...

Congonhas airport in São Paulo, Brazil

After Giving In to Blackmail Brazil Gets Tough With Air Controllers

The Brazilian government toughened its position in negotiations with air traffic controllers Tuesday, April ...