• Categories
  • Archives

Brazil Wants to Export Less Green and More Toasted and Ground Coffee

The Brazilian industry wishes to increase exports of toasted and ground coffee. The objective is to add value to national production and increase revenues with sales abroad, still mainly due to green coffee.

In this growth strategy, the Arab countries showed up as a potential market. "In the next five years there will be important advances," said Guivan Bueno, president of the Brazilian Coffee Industry Association (ABIC).

Measures to stimulate coffee industrialization have been taken by the sector for, at least, two and a half years.

In 2002, the State of São Paulo Coffee Industry Union and the Brazilian Export Promotion Agency (Apex) established the Integrated Sectorial program for Industrialized Coffee Exports (PSI).

The result: between 2002 and 2004 the product’s exports increased 45.6%, going from US$ 5.7 million to US$ 8.3 million.

The volume is still small, but there is growing interest from entrepreneurs to participate.

The program started with 13 companies, of which only three were exporters. Currently there are 37 in the whole country, of which 20 sell to foreign countries.

The aim of the program is to direct the companies to carry out efficient management, adapting their products to the global markets’ tastes.

There are, also, incentives for a change in production focus: stimulation for the production of gourmet coffee, capable of satisfying the palate of the most demanding markets.

The Arabs

In the search for new markets, there are interesting alternatives such as the Arab countries, where the competition is strong, especially with the Italian and German products.

"Our relationship with the Middle East is starting now," said Christian Santiago, executive coordinator of the PSI.

"We know there are some factories that already sell to countries like Saudi Arabia and Lebanon. But it’s not a continuous flow," observed the president of ABIC. There is, however, a market to be conquered.

The industrialization of the raw material is a fundamental initiative in a country that is the greatest green coffee exporter in the world.

In the year the PSI was created, Brazil exported 27 million bags of the raw product , against only 5 million of the industrialized product.

Countries such as Germany – the greatest buyer – purchase the grains, process them and resell, at a much higher price.

Omar Nasser is from the Federation of Industries of the State of Paraná (Fiep).

ANBA

Tags:

  • Show Comments (0)

Your email address will not be published. Required fields are marked *

comment *

  • name *

  • email *

  • website *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Ads

You May Also Like

Brazil’s Embraer 195 Is Now FAA Certified

The US Federal Aviation Administration (FAA) has issued the type certificate for the Embraer ...

Brazil’s Varig One Step Closer to the Grave

Only the workers said yes to an offer by VarigLog to buy moribund Brazilian ...

Internet Opens New Markets for Brazil Overseas

The Internet has become an important tool for Brazilian exporters. Small, medium and large ...

Brazil’s Ex Finance Minister Charged with Money-Laundering and Conspiracy

Brazil’s former Finance Minister, Antônio Palocci, was indicted Thursday, April 27, for four crimes ...

A sugarcane plantation in Brazil

Ethanol: US and EU Get on a Road Brazil Has Been for 20 Years

Brazilians may double or even triple their ethanol production over the next 15 years. ...

Chemical Rain on Brazilians Leaves New Zealand’s Green Reputation Badly Damaged

Two Brazilian tourists who were doused with herbicide by a helicopter spraying gorse over ...

Austria President Signs Technical Cooperation Accords in Brazil

The President of Austria, Heinz Fischer, was received Monday, September 19, by Brazil’s President ...

Only Gringos Should Apply

If the same rhythm of the first semester is maintained throughout the year, Brazil ...

Naomi Gathers Friends to Promote and Help Brazil

Brazilian President Luiz Inácio Lula da Silva received Tuesday, April 26, at the Planalto ...

LETTERS

Stories of crimes of passion by celebrities are quite common in Brazil. Here are ...