Brazilian Shoemakers Wooing Russia

The annual earnings of Brazil’s footwear industry amount to US$ 10 billion. Each year the sector produces 700 million pairs, of which 180 million are exported.

Nevertheless, the Brazilian Footwear Industry Association (Abicalçados) considers this level of foreign sales modest. For the past years the Association has been developing a policy to expand foreign sales and diversify markets.


According to Heitor Klein, Executive Director of the Abicalçados, the United States continues to be the principal market, with 65% of what is shipped abroad.


Next come the United Kingdom, Argentina, and Mexico. The entrepreneurs have their sights set on Eastern Europe, beginning with Russia, which already imports the equivalent of US$ 6 million per year.


“Clearly, this is still a very modest figure, but what is important is that we raised it from US$ 2 million to US$ 6 million. Through the events we are holding, we hope to reach US$ 20 million in two or three years,” says Klein, who participated in the Brazil-Russia Fashion show, a business fair where Brazilian fashion products were presented to the Russian market.


One of the advantages mentioned by Klein is competitive prices. “What Brazil has to offer is quite varied, with prices ranging from US$ 5 to US$ 30 – that is, accessible to all segments,” he says,


The problem, according to the entrepreneur, is the matter of logistics, since geographical and cultural distances make it difficult to sell directly to retailers.


The Brazil-Russia Fashion show, organized by the Export Promotion Agency, began on September 24 and ended yesterday, September 28.


During the fair, an anonymous representative of ten stores in Moscow and Saint Petersburg bought all the jewelry on display, estimated to be worth US$ 100 thousand.


Besides this purchase, contracts were concluded for over US$ 200 thousand in the next six months.


According to Hécliton Santini, President of the Brazilian Institute of Gemstones and Precious Metals (IBGM), Russian consumers, who are more accustomed to gold, are looking for distinctive items, such as Brazilian models that contain gems and semi-precious stones.


“The Russian middle class is eager for a product that is neither as expensive as gold nor as cheap as costume jewelry. Russian buyers were surprised by the quality, creativity, originality, and competitive prices of our jewels,” he remarked.


The Brazilian jewelry sector turns over US$ 1.7 billion annually, of which nearly half represents exports to 85 countries. The chief buyers are the United States, Japan, and the European Union.


Agência Brasil
Translator: David Silberstein

Tags:

  • Show Comments (0)

Your email address will not be published. Required fields are marked *

comment *

  • name *

  • email *

  • website *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Ads

You May Also Like

New Brazilian Law Opens the Amazon for Sustainable Development

The idea is to combat the deforestation of the Amazon while taking advantage of ...

US Analyst Forecasts Doom for Brazil’s Economy

Economic growth in Brazil will fall toward two percent in 2005 says Jeph Gundzik, ...

Brazil Blames High Import Duties on Its Own Incompetence

Brazil’s Minister of Development, Industry, and Foreign Trade, Luiz Fernando Furlan, said that the ...

My Name is Dilma Rousseff and I’m Running Again for President, Says Brazil’s Lula

Brazilian president Luiz Inácio Lula da Silva said that this coming October election will ...

Indian Leader Attacked by Gunmen in Brazil

Former indigenous chief Gerson de Souza Melo, of Brazil’s Pataxó Hã-Hã-Hãe people, and current councilor ...

Lula’s Going to Iran So Iraq’s Story Won’t Repeat There, He Says

Luiz Inácio Lula da Silva, president of Brazil, said that he will visit Iran ...

Brazil Surplus Reaches US$ 29 Billion for the Year

Last week, Brazil exported US$ 2.931 billion and imported US$ 2.193 billion, which resulted ...

Brazilian Petrobras's oil platform

Brazil’s President Uses Petrobras Platform for Own Reelection

Brazilian giant Petrobras announces for the first time in its history a surplus for ...

Grain Production Grows 4% in Brazil While Revenues Fall 15%

Brazilian grain production grew by 4.1% in 2006 compared with the previous year. A ...

Brazilian Journalist Hit by Home-Made Bomb. Political Motive Suspected

France-based international NGO dedicated to defend freedom of the press Reporters Without Borders (RSF) ...