Clothes and Jewels Play Together at Fashion Rio, Brazil

2005 Rio Fashion, BrazilBrazilian beach fashion is standing out this week. Apart from the spring/summer shows at the Fashion Rio, in Rio de Janeiro, southeastern Brazil, which began on Tuesday (14) and ends on Sunday (19), jewelry is also present in exhibition Jóia Brasil, which is taking place in the sidelines of the event.

According to the curator of the show, Anna Clara Hermann, Brazilian jewelry is gaining visibility on the foreign market. “We are growing in this sector in Brazil. We can already compete with foreign jewelers,” stated Anna.


According to her, the differential of Brazilian jewels is in the stones, seeds, roots and design. “This is a strong movement that is arising. The mixing of seeds and roots from the Brazilian flora with gold, diamonds and stones. It is necessary to add value to the products,” stated the curator.


In all, the show includes 26 Brazilian designers from the states of Rio de Janeiro and Espí­rito Santo, both in the southeast, and Bahia and Pernambuco, in the northeast.


There are around 3,000 products distributed in 26 transparent acrylic boxes, handing from the ceiling by steel cables.


“There are 12 new talents at the exhibition. We have been sponsoring the creation of new courses for designers and jewelers, which is very important,” stated Anna.


This is the sixth edition of Jóia Brasil, the largest exhibition of the kind in the country. The show has also taken place in Paris, London, Canada and the United States.


“I am very interested in exhibiting in an Arab country. In Dubai, for example, I am sure that the show would be very successful,” stated the curator, who should also be exhibiting products in China, in November.


Organization


The six days of parades of the Fashion Rio, at the Modern Art Museum (MAM), cost approximately US$ 2 million. Brazilian brands like Walter Rodrigues, Lenny, Salinas and Lilica Ripilica – who have already exhibited in various countries, including the Arab countries – are among the 35 brands that are participating in the event.


While models like Gisele Bündchen, Naomi Campbell and Isabeli Fontana heat up the Fashion Rio runways, buyers from Europe, Latin America, Africa, Japan and the United States are visiting the Fashion Business, the business fair that brings together almost 200 brands, in an area of 5,000 square meters, to end Saturday, June 18. 


The fair organization expects 5,000 visitors. The forecast is that sales to the domestic market should grow 15% this edition, totaling approximately US$ 145 million.


In the last edition of Fashion Business, which presented the autumn-winter collection, in January this year, forecasted exports reach US$ 9.1 million in 12 months.


Anba – www.anba.com.br

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