Paris Finds Out that Brazil Sells

Sales of Brazilian products at the Brazil Year in France exposition, which opened in April, have already total led US$ 191.4 million (450 million reais), reports the president of the Agency for Export and Investments Promotion (Apex), Juan Quirós.

The exposition will run until the end of the year. Apex has set up a partnership with around one thousand Brazilian firms, and will spend US$ 2.4 million (10 million reais), to promote Brazilian goods, such as clothing and food, by sponsoring special events jointly with French outlets, such as department stores and supermarkets.


In the biggest event so far, Apex, the Brazilian embassy in Paris and Les Galeries Lafayette, one of Europe’s largest upmarket retailer chains, promoted what was called the Aquarela do Brasil (Brazil Watercolor) exposition with Brazilian beverages, food, footwear, accessories, cosmetics, jewelry and other items.


The exposition lasted 25 days and was a success with the Lafayette reporting that there was a 12% increase in consumer circulation and a 10% rise in revenue.


“That,” says Quirós, “showed the French that an event with Brazil makes money and attracts people.”


As part of the Brazil Year in France, kiosks have been set up around Paris serving Brazilian barbecue, fruit juices, typical regional foods (such as acarajé) and drinks (such as caipirinha).


ABr – www.radiobras.gov.br

Tags:

  • Show Comments (0)

Your email address will not be published. Required fields are marked *

comment *

  • name *

  • email *

  • website *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Ads

You May Also Like

White-House Inspired

If it weren’t for President Clinton, the song "Boquete" would probably still be in ...

Will US See Brazil-France Alliance as Declaration of War? Brazil Won’t Care

The recently signed agreements between Brazil and France are about much more than the ...

Rabid Vampire Bats Attack More than 1,300 in Brazil. 23 Die.

Health authorities in northern Brazil are dealing with a wave of vampire bats attacks ...

With US$ 36-Million Expansion Done, Brazil’s Gol Seeks FAA’s Certification

Brazilian Airline Gol has finished the expansion work on its Aircraft Maintenance Center, in ...

Brazil Among World’s Ten Largest Cement Producers

Brazil should produce around one million tons more of cement this year. Last year, ...

Brazil: Accomplice in Killing of US Nun Gets 18 Years in Jail

An Amazon farmer was sentenced to 18 years in prison for his role in ...

Brazil’s Embraer Sees Itself Delivering 7,800 Jets in 20 years

During the 5th Annual Analysts and Investors Meeting, held November 18 to 19 at ...

India Interested in Investing in Brazil’s Ethanol Industry

India is interested in importing hydrated alcohol from Brazil to supply its fleet of ...

Brazil and Ukraine Get Ready for Joint Space Mission

Brazil and the Ukraine will adopt a series of steps by the end of ...

The Economist to Discuss Role of Brazil in New World Order

The Economist. the British group who publishes a business magazine of the same name, ...