Brazil Goes After Yankee Consumer

The search for new market niches for Brazilian products, in the face of the inward-looking orientation of American policy, is the keystone of the effort that will be undertaken by the Brazilian Ambassador to the United States, Roberto Abdenur. These initiatives are expected to be launched beginning in 2005.

After a meeting at the American Chamber of Commerce in Rio de Janeiro, Abdenur expressed his concern over the 8% rate of growth in Brazilian shipments to the American market, well below the overall level of Brazilian exports.


He acknowledged the diversification obtained by the country in terms of products and destinations, but he considered “insufficient the effort by the Brazilian government and private sector to take advantage of the American market.”


According to the Ambassador, each year the United States imports US$ 1.0005 trillion (one trillion, 500 million dollars), of which Brazil accounts for only US$ 16 billion.


“It is an inadequate figure. The country is failing to exploit all the broad market segments and niches that are available in the United States to exports from Brazil or any another country.”


Abdenur also underscored the need to broaden American citizens’ knowledge of Brazil. He informed that he is defining “complex” work schemes that involve not only trade promotion and cultural and image diffusion activities, but tourism as well.


“They are ideas that will involve a large number of agents on the Brazilian side, including government and private sector missions, besides the Embassy and consulates,” he explained.


Agência Brasil
Translator: David Silberstein

Tags:

  • Show Comments (0)

Your email address will not be published. Required fields are marked *

comment *

  • name *

  • email *

  • website *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Ads

You May Also Like

Law Students Interested in Human Rights Wanted for Volunteer Work in Brazil

The Robert F. Kennedy Memorial Center for Human Rights and Terra de Direitos are ...

Souza’s Sonic Quilt

Brazil has had to pursue their space dreams alone and against the opposition from ...

Brazilians Seem Optimistic About Their Economy But Fear Inflation

Brazilian consumers’ Confidence Index as indicated by the latest Getúlio Vargas Foundation data shows ...

Soy field in Brazil

Future Looks Rosy for Brazil’s Soy Growers

The international soybean market, the main crop in Brazil and Argentina, is showing excellent ...

Brazil Tycoon Wages Two-Decade War on Riverine Population

Public hearings, earlier this month, in the cities of Cerro Azul, Adrianópolis, Ribeira and ...

Ten Candidates Running to Be Brazil’s Next President

Brazil’s Federal Election Board (Tribunal Superior Eleitoral – TSE) reports that it has received ...

Brazil Gets Direct Sea Connection to Middle East

In addition to a direct flight between São Paulo, in southeastern Brazil and Dubai, ...

Brazil Gets Ready for National Referendum on Firearms

A year after arriving in the Chamber of Deputies, a bill authorizing a referendum ...

Brazil Inflation Won’t Make the 5.1% Official Target

Forecasts for this year’s inflation have been rising for five straight weeks, increasingly removed ...