For the First Time European Outnumber Latin American Tourists in Brazil

The number of European tourists who came to Brazil in 2004 was greater than the number of Latin American tourists, for the first time. 1.834 million Europeans visited Brazil last year, as against 1.829 million from Latin America. In comparison with 2003, the number of European tourists was up approximately 20%.

"This survey of tourists has existed for three or four decades, and this is the first time we had more Europeans than Latin Americans," affirms Eduardo Sanovicz, president of the Brazilian Tourism Institute (Embratur). The data are published annually.

Sanovicz ascribes the increase to the commercial promotion program begun in 2003 with the National Tourism Plan, when Embratur concentrated on its activities abroad. He emphasizes the basic job done by the Brazilian Tourism Offices, known as EBTs, established in nine countries since 2003 to promote Brazil as a tourist destination.

For Sanovicz, because of the presence of a larger number of Europeans in the country, foreign tourists should inject US$ 4 billion into the local economy, a record amount. This figure came to US$ 3.2 billion in 2004.

ABr

Tags:

Ads

You May Also Like

Votes for Sale

For all its self-congratulatory slaps on the back, the Brazilian marketeering establishment is not ...

Brazil Doing Bad, Lula Doing Good

At the beginning of the Lula term of office, the time people were willing ...

Brazil Allows Farmers to Use Non-Certified GM Soybean Seeds

Brazil’s federal government extended permission to use non-certified soybean seeds for the next growing ...

Senate Confirms Brazil’s First Woman – a Confederate Descendant – as Chief Justice

The eleven justices on the Brazilian Supreme Court elect their own Chief Justice for ...

Brazilian Off-Road Maker Tackles Company and Government Agencies Market

Troller, a Brazilian off-road vehicle manufacturer, is betting on a new market niche: company ...

Brazil Is on Path to Recovery with Low 4.5% Inflation

Brazil is going through a "non-inflationary economic recovery," says the Brazilian Central Bank. Brazil ...

Lula’s Road Is Paved with Good Intentions

The action by Brazilian Finance Minister and Central Bank President is about the only ...

World Corruption Index Downgrades Brazil to 70th Place

Brazil came in 70th place in the latest Corruption Perceptions Index (CPI) released Monday, ...

Obvio, Brazilian car that runs on gas, ethanol and electricity

It’s Obvio: US Sells Trybrid Car from Brazil

American-based Zap will showcase a new "trybrid" sports car concept from Brazil that uses ...

Brazil Finds Light Oil Offshore. 150 Million Barrels This Time

Petrobras, the Brazilian state-controlled oil multinational announced this Monday, July 14, that it had ...