In Over 50 Countries Brazil’s Simas Spells Sweet Treat

The sweets produced by Simas, company in the city of Macaí­ba, in Brazil’s northeastern state of Rio Grande do Norte, may already be found in the supermarkets of four countries in the Middle East.

Saudi Arabia, the United Arab Emirates, Oman and Palestine have been importing the goodies from the Brazilian company for more than 10 years.

According to the exports manager, Alexandre Custódio de Queiroz, sales to the Arab market, which represent about 4% of the total exported by the company, have been stable since 2002.

"The Arab countries import about 450 tons of candies and lollipops produced by Simas per year," he said.

According to Queiroz, the lollipops are the main product for exports to the Arab market, so much that they get a special packaging, developed especially for the region, with information in Arabic.

In 2004, Sima’s revenue with exports reached US$ 15 million, which represented a third of the total earned by the company during the year. The two greatest importers are the United States and Canada.

The history of Simas started in 1946. The brothers Orlando Gadelha Simas and José Gadelha Simas bought candy factory São João, in the state’s capital city, Natal, made some adaptations and started the handmade production of candies and caramels.

In the 1950s the factory was mechanized, which allowed for large-scale production and the company’s growth. In 1970, Simas moved to a new building and the line of products was diversified.

Around the World

During the year of 1977, the company participated in the first Brazil Export fair and won international clients. As the years passed, the increase in business generated a need for expansion of the company’s physical structure.

In 2002 the company moved their installation to the Industrial Park located in the city of Macaí­ba, 20 kilometers away from Natal, in an area of 220,000 square meters, of which 25,000 square meters are of built areas.

With this new structure, planned and executed to meet the most varied demands, the company won new partnerships. One of them is Disney-Simas, which allows for the exclusive use of the characters Mickey, Minnie, Donald Duck, Daisy Duck, Pluto and Goofy on the products.

Simas is also one of the suppliers of candies and chewing gum for the traditional Halloween party, carried out in the end of October in the United States.

Currently the company employs about 1,200 workers, produces 4,000 tons of candies, caramels, lollipops and chewing gum per month and exports to more than 50 countries around the world.

Anba – www.anba.com.br

Tags:

  • Show Comments (0)

Your email address will not be published. Required fields are marked *

comment *

  • name *

  • email *

  • website *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Ads

You May Also Like

Lula reaches to the crowd during political rally in Brazil

Brazilian Elections: Does Lula Deserve to Win?

President Luiz Inácio Lula da Silva has managed to keep his distance from the ...

LETTERS

By Her name is Michelly Fernanda Machri and she is 20 years old. But ...

Brazilians Go Back to the Streets to Protest Against Corruption

About 20,000 people took to the streets of Brasília, the Brazilian capital, during the ...

Brazil Makes Close to 250,000 Vehicles in May. A Record.

Vehicle production in Brazil attained 245,179 units in May, an all-time record. The total ...

Brazil Vows to Eliminate AIDS in Newborns

Brazil pledged on Tuesday to reduce the rate at which HIV positive mothers transmit ...

Brazilian Finance Minister’s Career Ends in Farce. Mantega Is the New Man.

After months of charges and denials of misconduct, the main architect of Brazilian President ...

Flying to Casablanca on a Brazilian Made Plane

Portugal's airline, TAP, is going to inaugurate, on October 27, a flight between Lisbon ...

Brazil Will Open Markets, But Very Slowly Reveals Minister

The Brazilian industrial sector does not have any reason for concern with the further ...

With UN’s Help Brazil Becomes Center of Fight Against Global Hunger

Brazil and the United Nations World Food Program (WFP) have joined forces to launch ...

Venezuela Ready to Join Brazil in Mercosur as Full Member

Venezuela will become a "full member" of Mercosur next December, following an agreement with ...