• Categories
  • Archives

Taking Brazilian Guaraní¡ to a Thirsty World Out There

In 2002, Santa Cláudia Bebidas e Concentrados da Amazônia, based in the city of Manaus (capital of the Northern Brazilian state of Amazonas), participated in Algiers International Fair, and brought in their luggage 10 commercial contracts.

At the time, only one sale was closed. Now, the company, which already exports to the Caribbean, Cyprus, and Greece, wants to return to investing in the Arab countries located in North Africa.


According to company foreign trade manager Igor Menezes, in 2005, Santa Cláudia intends to return to trading with Algeria and with the remaining countries in the region.


“We have great interest in the Arab market,” he said, adding that the company uses the service of trading companies.


The choice of Algeria as a way for company products to enter the Arab market was not a coincidence, as it is the second largest market in Africa, losing only to Sudan, and is bathed by the Mediterranean.


The company cash cow on the foreign market is guaraná concentrate, made out of guaraná extract and natural fruit scent, which is used in the production of soft drinks.


Guaraná is a fruit of the Amazon region out of which a very popular Brazilian soft drink is made.


Menezes explains that each liter of concentrate makes 850 litres of the drink.


“It seems like an excessively large number, but it is true,” he said.


This means that the product has an extremely low cost for drink producers. According to the executive, the price of the concentrate is only a very small fraction of the cost of the final drink.


With a capacity for production of 5,000 liters of concentrate every month, the factory has 274 direct employees and 158 third party service providers.


Santa Cláudia also acts in the sector of mineral water, soft drinks, energy drinks, and juice.


So as to trade its products on the domestic market, the company has 18,000 points of sale in the Northern region of the country.


“In the state of Amazonas alone, there are 15,000 points of sale,” explained the manager.


Greater Trade


Nowadays Santa Clara export represents less than 10% of company yearly revenues, around US$ 2.1 million.


In 2005, the factory hopes to increase its foreign trade by between 20% and 25%.”


During our participation in Amazon International Fair we made 32 new contacts that should generate US$ 100,000 in business in the first half of next year,” declared Menezes.


The 2nd Amazon International Fair (Fiam), an event promoted by the Federal Government to announce the Economic potential of the Brazilian Amazon, took place between September 15 and 18, in Manaus.


Contact
Santa Cláudia
Telephone: (+55 92) 2101-8213


ANBA ”“ Brazil-Arab News Agency

Tags:

  • Show Comments (0)

Your email address will not be published. Required fields are marked *

comment *

  • name *

  • email *

  • website *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Ads

You May Also Like

Indian Protest Against Brazil-Financed Road in Bolivia Kills Project

The president of Bolivia, Evo Morales, has signed a law suspending the construction of ...

Eucalyptus Is Making Brazil a Slave of the US and the First World

On January 20, 2006, Aracruz Celulose used helicopters, bombs, guns, tractors and 120 Federal ...

Brazil, Finally Vaccinated Against Lula and the PT

São Paulo is a rich town, isn’t it true? There is a miniscule minority ...

Brazilian Government and Analysts See Brazil’s GDP Growing 7.3% This Year

Analysts covering Brazil’s economy raised their forecast for GDP growth this year to 7.34%, ...

Why Brazil and Others Can’t Afford Last-Generation AIDS Drugs

The international organization Doctors Without Borders (MSF) revealed that while generic production has brought ...

Amnesty Pans London Police for Delaying Investigation on Death of Brazilian

In a statement published to coincide with yesterday’s (September 7) resumption of the Coroner’s ...

For Brazil Winning Is Not Enough. World Wants to Be Swept Off Its Feet.

Brazil’s 2-0 victory over Australia on Sunday, guaranteed the team a berth in the ...

Ecuador Offers Brazil the Pacific In Exchange for the Atlantic

The Ecuadoran Minister of Economy, Rafael Correa, suggested a cooperation agreement in which Brazil ...

Deforestation Declines Over 30% in Brazil, But Loggers Open New Fronts

Deforestation declined nearly 41% in the state of Mato Grosso, Brazil, in 2005, more ...

A Crisis of Low Self-Esteem in Brazil

Brazilians have the lowest self-esteem in Latin America. Only 22 percent of Brazilians say ...