Brazilian Airline Gol Owes Its Huge Success to the Internet

Gol, Brazil’s low cost, low fare airline finished its second consecutive year as one of the largest e-commerce companies in Brazil.

Internet ticket sales in 2005, at approximately US$ 1.2 billion (2.6 billion reais), accounted for 81% of the Company’s US$ 1.5 billion  (3.2 billion reais) total sales.

Gross operating revenues (passengers flown) in 2005 were approximately US$ 1.3 billion (2.8 billion reais), representing a net operating revenue of approximately US$ 1.27 billion (2.7 billion reais).

Gol revolutionized the way Brazilians purchase airline tickets by eliminating the traditional "paper ticket," which reduced the Company’s costs and simplified passengers’ access to GOL’s services.

In addition to purchasing tickets, passengers can also check-in and change flight reservations online.

"The e-commerce platform is essential for Gol to continue to operate under the low cost, low fare model. The Company plans on continuing to stimulate the use of Internet as an advantageous tool on purchasing airline tickets," says Tarcí­sio Gargioni, vice-president of Marketing and Services at Gol Linhas Aereas.

A large part of the online sales’ success is due to the facility of this particular sales channel. In the fourth quarter of 2005, GOL’s Web site registered 1.5 million unique visitors, an almost 50% increase over 2004.

In addition to purchasing tickets on the Internet, GOL’s customers can also buy tickets and check-in via Internet or WAP enabled cellular phone. This service is currently offered through partnerships with telecom operators Vivo, Amazônia Celular and Telemig Celular.

GOL currently offers over 440 daily flights to 49 major business and travel destinations in Brazil, Argentina, Bolivia, Uruguay and Paraguay with substantial expansion opportunities.

Mercopress – www.mercopress.com

Tags:

  • Show Comments (0)

Your email address will not be published. Required fields are marked *

comment *

  • name *

  • email *

  • website *

Ads

You May Also Like

Lula’s Going to Iran So Iraq’s Story Won’t Repeat There, He Says

Luiz Inácio Lula da Silva, president of Brazil, said that he will visit Iran ...

Abbott Blinks First and Brazil Gets Its AIDS-Drug Discount

Some 23,000 people in Brazil use the AIDS drug, Kaletra, made by the Abbott ...

The Lyrics

A good partnership is everything. By Jefferson de Souza, critic Mona Gadêlha’s cradle was ...

US and Russia Have No Moral Authority to Stop Iran from Building A-Bomb, Says Lula

Brazilian president Luiz Inácio Lula da Silva, during a press conference in Berlin, this ...

Ze Arigo and Doctor Puharich in 1963, in Brazil

Brazil’s Healers Operate On With Knifes and No Anesthetics

Medical expert commissions from different countries have been  coming to Brazil for several decades. ...

A Warning from Molson Coors to Brazil: Make Money or Else

In a recent meeting of its board of directors, Canada-based Molson Coors Brewing Company ...

Brazil’s House Committee to Ask for Expulsion of 18 Congressmen

The first preliminary report from Brazil’s Post Office CPI – Comissão Parlamentar Mista de ...

Brazilian Market Betting on Deep Cut in Interest Rates

Latin American stocks fell, with Brazilian shares falling on profit taking following recent gains ...

Instead of Waiting to Grow to Share Brazil Is Sharing to Grow, Says Lula

Conventional wisdom has it that you grow in order to distribute income. According to ...

For Brazil, US and EU Farm Subsidies Prevent WTO Agreement

Brazil's Foreign Affairs Minister, Celso Amorim, said that developed nations' agricultural subsidies and tariff ...