McDonald’s Vows to Investigate Charges that It Is Destroying Brazil’s Amazon

In an official note, the McDonald’s global fast-food chain informs that it will "immediately" begin an investigation into charges that it contributes indirectly to deforestation in the Amazon.

According to the report, "Eating the Amazon," released last week by the non-governmental organization (NGO), Greenpeace International, McDonald’s, together with European supermarkets and restaurants, abet the destruction of the Amazon when they buy chickens fed with soy meal produced from soybeans grown in the region.

In the note the director of quality and security of McDonald’s European division, Keith Kenny, states that the chain is "highly concerned" when it comes to issues related to the environment, whether it involves the activities of its franchises or the responsibilities of its suppliers.

"To reach a rapid conclusion, we shall continue to converse with Greenpeace to attain a perfect understanding of its concerns, as well as contacting other organizations, such as Conservation International (an NGO with specialized knowledge of forest policies). We believe in open dialogue, as we have maintained over the years with Greenpeace on many other issues," the text affirms.

The coordinator of Greenpeace’s Amazon Campaign, Paulo Adário, explained that the relationship between McDonald’s and the destruction of the Amazon is indirect. "What the Greenpeace report seeks to show is how large corporations play a role in the destruction of the Amazon."

According to Adário, the document is important, because it tries to expose the relationship between world soybean demand and the destruction of the forest. He says that soybeans are used in over 1.2 thousand food products and are the world’s most heavily consumed grain.

The study is the result of an undercover investigation conducted over the course of two years in the regions where soybeans are produced and consumed.

Satellite images were analyzed, field research was done, airplane observation flights were used, interviews were held with the affected communities, industry representatives, and politicians, and ships bound for the international market were monitored.

Agência Brasil

Tags:

  • Show Comments (4)

  • Guest

    the truth
    the people tath wants to protect the world have to plant a tree .we will destroy all the amazon because the people of the world look for the forest.how many trees have the greenpeace if the greenpeace with the money of their contributor wi the greenpeace dont plant trees>:

  • Guest

    the truth
    the people tath wants to protect the world have to plant a tree .we will destroy all the amazon because the people of the world look for the forest.how many trees have the greenpeace if the greenpeace with the money of their contributor wi the greenpeace dont plant trees>:

  • Guest

    yep, once again, a “foreign” company is “indirectly” guilty!! Well what about the frickin’ people and groups that are DIRECTLY responsible!!!

    Guess greenpeace knows they’re fighting a losing battle trying to tackle that problem here in brazil and with brazilians, so guess they’ve figured the best way to combat this activity is through the DEMAND and not through the actual SOURCE.

  • Guest

    And not a word…
    on most politicians, Ministers and high levels governments people, themselves large landowners.

    Obvious, the guilty is a foreigner.

    But doesnt Brazil wants to export as much as possible ?

Your email address will not be published. Required fields are marked *

comment *

  • name *

  • email *

  • website *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Ads

You May Also Like

War? We Already Have Ours

Federal troops have been called to maintain order in Rio. In São Paulo, car ...

Brazilian Inflation Rises 3.59% This Year. Food Prices Down.

Brazil’s rate of inflation in August, as measured by the Broad Consumer Price Index ...

Cover of Brazilian weekly magazine Veja

The Brazilian Dream: Getting a Job in Government

Becoming a civil servant has become once again the Brazilian middle class dream, according ...

Meet the Real “Music Man” of Brazilian Musical Theater – Ed Motta

What hasn’t musician, composer, singer, jazz-soul aficionado, multi-instrumentalist, and all-around nice guy Ed Motta ...

Be Patient: Brazilians Get Lessons on How to Make Deals with Arabs

Brazil's CCAB (Arab Brazilian Chamber of Commerce) has placed at the disposal Brazilians a ...

Brazil: Time for Lula to Stop Moaning

Instead of constantly sniping at the US, Brazilian President Lula should adopt a more ...

Best-seller Books, Plays and Movies

Preservation doesn’t get high marks in Brazil. In the last 100 years or so ...

Brazil’s Scientists Contribute a Mere 1.7% to World’s Academic Production

Brazilian President Luiz Inácio Lula da Silva defended the importance of investments in education ...

After a 10-Year Silence, a Brazilian Chancellor Goes to Israel

The Brazilian Minister of Foreign Relations, Celso Amorim, is in Israel. This is the ...

Volkswagen and Peugeot Making Billion-dollar Investments in Brazil

German carmaker Volkswagen AG is negotiating with Brazilian authorities to build a 2 billion-dollar ...