Brazilian Industry Finds Out that Innovation Pays Off in a Big Way

Brazilian industries are investing in the improvement of management. The consequence of the adoption of new processes, computer programs and equipment has been an improvement in their financial result.

A research organized by the Brazilian Institute of Geography and Statistics (IBGE) shows that of the 22,700 industries researched throughout the country that stated they have invested in innovation, 30%, or approximately 6,800, had growth of 40% or more in revenues.

The IBGE study showed that of all the companies that invested in management, 71% (or approximately 16,100) increased their market. "This shows that innovation brings results –  satisfactory results," pointed out the professor and company consultant Délcio Roberto dos Reis.

Companies that innovate expand their possibilities of reaching or maintaining a position of reference in the sector they operate in. A figure that shows the close relation between innovation and leadership is innovative company participation in the global revenues of Brazilian industries.

Out of the universe researched, 1,199 companies that stated they invested in innovation and product differentiation (1.7% of the total) answer to 26% of industrial sector revenues.

The cooperative Cooperativa Agrí­cola Consolata, also known as Copacol, from the southeastern Brazilian state of Paraná, was presented as a case of successful innovation.

One of the reasons for having reached annual revenues of US$ 302 million was the adoption of software (ERP), which improved the control of information and sped up the processing of administrative and commercial figures.

"In strategic terms, we have reached significant technological advances and significant improvement in company management," explained Donizeti José Diniz, a supervisor in the Information Technology area at the cooperative.

According to the executive, however, it is not enough to apply new technology or to establish new productive processes in an isolated way, in a decision taken from above.

"It is important for the organization to be engaged," he pointed out. Established in 1963, Copacol has 4,300 associates and a similar number of employees. The organization’s revenues, around 20% (or US$ 60 million) come from exports. The cooperative processes approximately 414,000 tons of grain a year.

Omar Nasser works for Fiep, Federação das Indústrias do Estado do Paraná

Anba – www.anba.com.br

Tags:

  • Show Comments (1)

  • Guest

    Is computers and software…..
    new in Brazil ?

    So why dont you reduce the 100 % import taxes ?

    If you only put them at 20 %, this will make the prices going down by 40 %, then more available and more affordable and still more productive.

    So simple !

Your email address will not be published. Required fields are marked *

comment *

  • name *

  • email *

  • website *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Ads

You May Also Like

Brazil’s GDP Grows 4.2% in First Half

Brazil’s first semester GDP growth closed out up 4.2%, compared to the first half in ...

Lula Calls for Mutually Beneficial Relations Between Brazil and Argentina

Brazilian President Luiz Inácio Lula da Silva said that Brazil and Argentina have an ...

Brazil Lula’s New Battle Cry: We Must Be Eclectic

Brazilian President Luiz Inácio Lula da Silva said this Wednesday, February 22, in Marabá, ...

Mercosur: Contesting Uruguay Brazil Says Putting Pressure Is Not Country’s Style

Brazil’s Special Presidential Adviser for International Affairs, Marco Aurélio Garcia, defended the decision to ...

Still Treating His Cancer Lula Shows Up in Brasília and Steals the Show

Luiz Inácio Lula da Silva, Brazil’s former president, currently undergoing treatment for throat cancer, ...

Lula and Chí¡vez Go Ahead with Brazil-Venezuela Gas Pipeline

The presidents of Brazil, Luiz Inácio Lula da Silva, and of Venezuela, Hugo Chávez, ...

Brazil Kisses Goodbye to Offshore Deal with Venezuela’s PDVSA

Brazilian state-controlled oil multinational Petrobras has abandoned plans to help develop Venezuela's Mariscal Sucre ...

Job Market Grows 5% in Brazil

The real growth in revenues of the Brazilian industry in February increased 1.5% compared ...

Brazil Clothes Industry Fights China with Invention

The micro and small Brazilian companies found a way around the competition with Chinese ...

Wal-Mart Gets into Brazil’s South with a US$ 750 Million Buyout

Mike Duke, Vice- Chairman of Wal-Mart Stores announced the purchase of Sonae’s retail operations ...