Brazil to Use World Cup as Window for Its Agribusiness

Brazzil Magazine covers

The International Relations Office of Agribusiness of Brazil’s Ministry of Agriculture, Livestock and Supply, starts in Germany a campaign for promoting Brazilian foodstuff during the World Cup.

The actions will be carried out up until the 12th of July in Berlin, Munich and Frankfurt. The aim is to promote Brazilian agribusiness through showing foodstuff produced in Brazil.

"The World Cup represents an unique opportunity for promotion, as it holds the moment of Brazil’s greatest international visibility in 2006," evaluated the minister Roberto Rodrigues, who will go to Germany to participate in events related to the campaign.

Still Bird Flu

Brazilian poultry exports dropped 12% in April in relation to the same month last year. External sales added up to US$ 229.1 million and 211,500 tons were shipped, which represented a reduction in 9.2% in comparison to the same period in 2005.

The information was disclosed yesterday, May 25, by the Brazilian Poultry Exporters Association (Abef).

According to the entity’s press advisory, the drop in exports is still reflex of the slow-down started in February, with the retraction of important consuming markets due to points of Asian flu in Asia, Europe and Africa.

Sebrae, Anba

Tags:

You May Also Like

Brazzil Magazine covers

Musical Cauldron

Public approval of the Real plan is not unanimous anymore. Complaints range from the ...

Brazzil Magazine covers

Brazil Remembers Second Anniversary of US Missionary Murder

Between February 9 and 12, different Brazilian social movements staged demonstrations in defense of ...

Brazzil Magazine covers

Brazil Discusses SIVAM, Its 4-year-old Amazon Vigilance Program

A senior government official from Brazil will discuss how the country partnered with industry ...

Brazzil Magazine covers

Promising Land

Rancharia is 1 of 49 special projects in the state of Bahia supporting 2,250 ...

Brazzil Magazine covers

Rhodia Brazil to Export Silky Cloth that Fights Cellulite

The Brazilian laboratories of Rhodia have already become a reference in modern technologies for ...

Brazzil Magazine covers

The US Market Crisis and the Perils to Brazil and LatAm

Over the past four years, Latin America has generally done well in taking advantage ...