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German Multinational Serves Brazilians Exclusive Line of Teas

England, India and Morocco are all themes of teas developed by the brand of foodstuff products Dr. Oetker for the Brazilian market. The teas have flavor and aroma typical of the countries in question and were launched last month by the company, a German multinational with factory in Brazil.

In spite of operating in 28 countries, only the Brazilian unit works with teas at Dr. Oetker.

The new teas are part of a thematic line called Travel Senses. "The thematic teas are an international tendency and we made the choice of countries thinking of representing different continents," explains the Marketing manager at Dr. Oetker, Claudia Rocha. Morocco is representing Africa, England represents Europe and India, Asia.

The choice of countries was made by the Brazilian unit, but the mixture of teas was developed and is produced in Germany. The Dr. Oetker professionals in Brazil gave the headquarters an idea of what they wanted the products to be like.

The Morocco tea, for example, takes green tea, mint and apricots. The mint used is imported by Germany from Arab countries. In Brazil, the teas are packed and distributed in the national market.

According to Claudia, characteristic Moroccan ingredients were chosen for the country’s theme tea. "The choices were made based on the culture of each country," she explains.

The tea drinking habit itself, according to the Marketing manager, is widespread in the African Arab nation. The line Travel Senses, according to Claudia, is finding great receptivity in the Brazilian market.

Dr. Oetker occupies the second position in the tea sales ranking in Brazil. The company also exports teas, but external sales are sporadic and not part of the company’s strategy.

The current destinations are Japan and Mozambique, according to Claudia. The company started producing and selling teas in Brazil in 1989 and the division represents 16% of Dr. Oetker’s revenues in the country.

As well as teas, Dr. Oetker also produces other food products in Brazil like cake and pie mixtures, deserts like jelly and pudding, baking powders and snacks, like peanuts and pistachio.

These products are made at the company’s industrial unit in the Jardim do Lago neighborhood in São Paulo. Dr. Oetker has about 400 employees in the country, and has been in Brazil since he 1930s. Worldwide, the Oetker group, which also works in other businesses besides foods, has revenues of six billion euros per year.

Congress on Soils

Representatives from 18 countries are discussing digital mapping of soils in a workshop in Rio de Janeiro. The meeting started July 4 and follows up until Friday, July 7. It is organized by the Brazilian Agricultural Research Corporation (Embrapa) for Soils, the International Union for Soil Sciences and the Brazilian Society of Soil Science.

The workshop counts on the participation of many professors and doctors in the field of soil and environmental sciences. As well as discussing the theme, the participants will take a field trip to the mountain and coastal perimeters of the city of Rio de Janeiro.

Anba – www.anba.com.br

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