Ayrton Senna Group Joins US Firm to Make High Definition TVs in Brazil

Group Senna, a family-owned business conglomerate in Brazil announced it is joining forces with Syntax-Brillian Corp., one of the fastest-growing manufacturers of HDTVs in the US.

The alliance should accelerate expansion of Olevia LCD TVs into Brazil and Latin America. The firms have formed a joint venture company in Brazil called Olevia Senna do Brasil that will manufacture, market and support the full line of Syntax-Brillian’s Olevia LCD TVs, starting at 20 inches and greater, customized for the Brazilian and Latin American markets.

Similar to the dramatic market growth experienced in the United States, the total quantity of flat-screen TVs sold in Brazil is estimated to double each year between 2006 and 2008, to a total of nearly one million units in 2008, by which time Olevia Senna do Brasil projects that it can capture a significant portion of the flat-screen TV market.

"We believe there is tremendous opportunity in Brazil and Latin America for our high-quality Olevia LCD TVs as more consumers decide to trade up from their old CRT TVs to enjoy the burgeoning HDTV revolution," said James Li, president of Syntax-Brillian Corp.

"With Group Senna’s well-established worldwide business development alliances and strong name recognition in Brazil, Europe and Japan, we are proud to expand our international market presence with such a prominent partner."

"Syntax-Brillian’s well-positioned Olevia LCD TV brand, coupled with its notable global supply chain infrastructure, is a key element for the successful launch into Brazil with us," said Leonardo Senna.

"This joint venture with Syntax-Brillian is complementary to our mission to produce and promote products offering substantial value to consumers, and we look forward to increasing the worldwide success of the Olevia brand."

Since introducing Olevia LCD TVs to North American consumers in 2004, the Olevia brand has steadily increased its popularity and is recognized as one of the Top 10 leading LCD TV brands.

"This alliance is part of our global expansion drive to capture greater market share in the LCD TV arena, which according to industry research group DisplaySearch grew at least 25% quarter-on-quarter per region worldwide," added Li.

"We are continually monitoring the global market growth of LCD/HDTVs and plan to solidify our business expansion in other parts of the world, including Latin America, Europe and Asia Pacific."

According to DisplaySearch, LCD TV shipments worldwide in 2005 rose 141% to reach 21.2 million units. DisplaySearch forecasts further LCD TV growth to approximately 42 million units worldwide in 2006.

Senna Group

Headquartered in São Paulo, in southeast Brazil, the Group Senna name is associated with high-end international products. With its motto of "Driven to Perfection," Group Senna has been engaged with numerous business ventures.

Through its partnership with Audi, Group Senna not only introduced the German brand to Brazil, but also promoted Audi to become the market leader in its automotive category over the past 10 consecutive years.

To carry on the dream of Ayrton Senna, the famous three-time Formula 1 world champion, Group Senna also founded the charitable Instituto Ayrton Senna for developing the potentials of the future generation.

Over the past decade, this foundation has contributed over US$ 80 million to assist the educational programs of 3.9 million children in Brazil.

Tags:

  • Show Comments (2)

  • kamco5

    Mr Truly great Senna: What the article states is over usd $ 80 M : “over the past decade” that’s close to $ 23 dollar per child. It does not mean that it has supported
    each child for the whole 10 years either. What this foundations mostly does is to educate teachers in order for them to better educate the children.
    There are no funny numbers and The Grupo Senna has no added value in funny numbers just in helping Brasil.

    Saludos.

  • ch.curty

    Truly great Senna !
    the Foundation is great for the needy, but it is doubtful that 3,9 millions children in Brazil benefited the educational program of the foundation. US$ 80 million over 10 years make “only” 8 millions per year. And with that money there is no way there could be a real efucational program for so many brazilian children. It makes an average of US$ 2.-…..per child !

    Funny, just phony numbers !

Your email address will not be published. Required fields are marked *

comment *

  • name *

  • email *

  • website *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Ads

You May Also Like

Brazil’s Lula Tells Military Not to Fear Witch Hunt But Yields to Their Pressure

He’s not promoting a “witch hunt” said the president of Brazil, Luiz Inácio Lula ...

A Legacy of Rio Olympics: 4,000 Families Evicted

The official website for the Rio de Janeiro 2016 Olympic Games proclaims on its ...

Brazil Is World’s 14th in GDP and 86th in Per Capita Income

On the latest World Bank annual list of the world’s economies, Brazil moved up ...

A sextet who’s rewriting our music

They’ve come from all over: Bahia, Rio Grande do Sul, Rio, Săo Paulo. They’ve ...

Brazil Tumbles While Waiting Interest Rate News

Latin American markets turned decidedly lower today, after a positive session yesterday. Negative regional ...

Brazil and Ecuador Talk Business

Today President Luiz Inácio Lula da Silva arrives in Ecuador for talks with president ...

Smiling Brazil to Bring Fluoridated Water to Half a Million People

Around half a million Brazilians are about to receive the benefits of water fluoridation ...

With US$ 36-Million Expansion Done, Brazil’s Gol Seeks FAA’s Certification

Brazilian Airline Gol has finished the expansion work on its Aircraft Maintenance Center, in ...

Brazil Light

Lively Brazil By Francesco Neves Brazilian mood has swayed from the "we are the ...

Brazil Blasts US and Casts Doubt It Will Buy American Fighter Planes

Brazilian Defense minister, Nelson Jobim, told reporters this Friday, November 6, that the dispute ...