Brazil Dedicates Four Days to Celebrate and Sell Underwear and Lingerie

Fevest, the Brazilian Underwear Fashion Tradeshow  has started this Tuesday, August 8, in the city of Nova Friburgo, in the Brazilian southeastern state of Rio de Janeiro. The gathering will end August 11.

As well as day and night lingerie, the exhibit also shows fitness and beachwear. The event has the aim of consolidating the lingerie hub of Nova Friburgo as the main underwear producing center in the country.

Nova Friburgo is responsible for the production of 30% of the underwear articles sold in the Brazilian market. The fair’s organizers hope to receive about 2,000 buyers from Brazil and abroad.

That would mean an expansion by 20% of the volume of business during the event in relation to the previous edition. Last year, the business turnover generated at the fair was of US$ 11.5 million.

Fevest is the largest underwear fashion tradeshow in Latin America. It holds some of the most important apparel companies in the Brazilian industry, offering companies and buyers different business opportunities.

In its previous edition, the tradeshow was visited by over 15,000 people. For this year, the event’s organizers expect the result to be 20% greater.

Nova Friburgo, located in the highlands, is the most important underwear fashion cluster in Brazil. The underwear fashion industry in Brazil consists of about 6,000 companies, producing together 700 million items per year, employing 32,000 workers and with a turnover of US$ 34 billion in 2005.

ABIT (Brazilian Textile and Confection Industry Association) keeps a Business Meeting program that brings international buyers to visit the Brazilian textile and apparel market.

With the support of APEX – Brazil (Export and Investments Promotion Agency), this program is aimed at promoting contact between Brazilian companies and the foreign market, creating new business prospects.

Tags:

  • Show Comments (0)

Your email address will not be published. Required fields are marked *

comment *

  • name *

  • email *

  • website *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Ads

You May Also Like

Brazil Strikes Light Oil Under 2 Kms of Salt

Petrobras, Brazil’s state-owned oil company, confirmed  in a press statement, the existence of light ...

Fausto Wolff brings out A Mão Esquerda

With an original plot and dynamic reference to the current social, economic and political ...

An Iconic Bar in Northeast Brazil Wages War Against City Hall

Portuguese-born Julio Trindade is one of the best-known nightlife figures in Fortaleza, in the ...

Brazilian Small Oil Equipment Companies Get a Chance to Export

Micro and small companies in Brazil linked to the oil and gas sectors, which ...

U.S.A. Calendar

THURSDAY 4 BEVERLY HILLS 10:30 PM – Kátia Moraes at Bokaos (310) 659-1200 BERKELEY, ...

Latin America Is Going the Brazilian Way, Not the American Way

Foreign ministers from 34 of the 35 countries in the Americas met this week ...

Some Banks Saying Brazil Won’t Grow More than 2.5% in 2005

Brazilian President Luiz Inácio Lula da Silva addressing a business forum in São Paulo ...

Brazilian Day in New York Goes "Global"

Brazilian Day in New York was a huge event this year, with a much ...

Brazil’s Agriculture Minister Resigns. Landless Won’t Miss Him.

Brazilian Minister of Agriculture, Roberto Rodrigues, announced that he is leaving the government. At ...

Brazil Has Never Made So Many Cars: 2.61 Million

Brazil manufactured a record number of automobiles last year, 2.61 million, up 3.1% over ...