Brazil to Use TV and Movies to Sell the Country Overseas

The Brazilian government wants to use cultural products, such as TV programs and movies, to project the country’s image abroad. There will be a budget of close to 5 million dollars for that.

An agreement signed November 10 between the Ministry of Culture, the Brazilian Export Promotion Agency (Apex-Brazil), the Brazilian Association of Independent TV Producers, and the Brazilian Cinema Promotion organization, which is in charge of exporting Brazilian films, will pave the way for a US$ 4.6 million (13 million reais) investment to promote Brazilian audiovisual products in other countries.


“Brazil is in fashion,” the Minister of Development, Industry, and Foreign Trade, Fernando Furlan, remarked at the signing ceremony.


A proof of this was the international success of Fernando Meirelles’s film “City of God.”


This production, which recounts the history of one of Rio de Janeiro’s largest slums, was exhibited at more than 32 international film festivals, as well as winning five Oscar nominations, including best foreign film of 2004.


The Minister of Culture, Gilberto Gil, observed, in turn, that the prospect of exporting Brazilian cultural products will contribute not only to the development of foreign trade but will also strengthen Brazil’s positive image abroad.


“It will lead to the strengthening of tourism by publicizing new tourist spots, as well as bringing in dollars and euros,” Gil pointed out.


Agência Brasil
Translator: David Silberstein

Tags:

Ads

You May Also Like

Argentina’s 7.6% Growth Pushes LatAm Up, Despite Brazil’s 4% Increase

Latinamerica and the Caribbean region economies are forecasted to expand 5% in 2006, up ...

Saudi Arabia Looks for Brazilian Land to Feed Saudi Population

Saudi Arabia's new ambassador to Brazilian capital BrasÀ­lia, Mohamad Amin Ali Kurdi, wants to ...

Lula Is No Friend of Ours Say Brazilian Indians

Around 200 indigenous leaders from 16 peoples from all of Brazil met September 15 ...

Brazil Regulates Sign Language Classes in College

Beginning next year, teachers and interpreters of Brazilian Sign Language (Libras) will be given ...

Costlier Fertilizer May Harm Brazil’s Sugarcane and Coffee Crops

High prices for soy and corn are spurring Brazilian farmers to plant more and ...

Best-seller books, plays & movies

PLAYS Angels in America – By Tony Kushner, directed by Iacov Hillel. Story based ...

Brazil Arrests Suspected Murder of US Nun, Charges Him with Land Grabbing

A Brazilian  rancher suspected of the murder of rainforest activist Dorothy Stang, an American ...

Chinese Goods Grow 229% in Brazil. Sanctions Only After Talks with Beijing.

Brazil’s Minister of Development, Industry and Foreign Trade, Luiz Fernando Furlan, says that the ...

New Study Shows Dam in Brazil Amazon Would Be Social and Ecological Disaster

A new independent review by a panel of 40 Brazilian experts show the true ...

Brazilian Recycling NGO Wants to Export Its Know How

The favela (shantytown) of Jaguaré, in the western side of São Paulo, in the ...