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Sí£o Paulo, Brazil, Bans Billboards and Bus and Cab Ads

São Paulo, Brazil, should start the New Year with its streets free from billboards and several other kinds of advertising including panels covering wall buildings and electronic panels known in the industry as backlights and frontlights.

The bill prohibiting the use of outdoor advertising has been approved today by São Paulo’s city council. São Paulo mayor Gilberto Kassab will now have 30 days to sign the law that will also ban advertising in cabs, buses and bicycles.

Starting January 1st, 2006, ads will only be allowed in closed environments and on already built structures like bus shelters, street plates and poles for temperature and time meters.

São Paulo has 13,000 billboards, 8,000 of which are believed to be irregular. There was quite a heavy lobbying by ad agencies to prevent the passing of the law.

The new legislation called Clean City will impose a fine of close to US$ 5,000 for each violation.

The bill, which had been sent by the mayor, got overwhelming approval from the council members. There were 45 votes in favor and only one against project.

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  • Show Comments (2)

  • Jaime

    SkyBoard – a real solution against the billboard clutter
    It is a reality that in many countries the clutter of outdoor advertising is a real visual pollution. As advertising is also important to inform the consumers, to sell products and for employment the best solution is an uncorrupted control by the goverment with strict reglamentations about size, number and images not offending common decency. In some countries especially in Northern Europe such controls are working very good. Another solution are mobile billboards instead of fix billboards, to be used for tactical advertising where and when there is a need. A very new concept of big mobile billboards had been developed by an Switzerland company called MSB International, the official distributor of SkyBoard. SkyBoard is an advertising trailer with almost 3500 sq.ft. ad-space. More information about this advertising tool I have found on their website: http://www.msb-international.com

  • heyhey

    This is wonderful news!
    I doubted this day would happen cause the advertising sector and lobby here is pretty much $$powerful$$. So I am happy about it.

    Lets see if this ban encourages as well a sound pollution ban in SÀƒ£o Paulo.

    😉

    Definetely one of the worst parts of this ad abuse, besides the contribution to begrime the city… is that children is directly exposed to nude and erotic content all over the city. As once a young girl I know for experience girls are targeted of verbal abuse on the streets.

    Get lost suckers!!

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