Sí£o Paulo, Brazil, Bans Billboards and Bus and Cab Ads

São Paulo, Brazil, should start the New Year with its streets free from billboards and several other kinds of advertising including panels covering wall buildings and electronic panels known in the industry as backlights and frontlights.

The bill prohibiting the use of outdoor advertising has been approved today by São Paulo’s city council. São Paulo mayor Gilberto Kassab will now have 30 days to sign the law that will also ban advertising in cabs, buses and bicycles.

Starting January 1st, 2006, ads will only be allowed in closed environments and on already built structures like bus shelters, street plates and poles for temperature and time meters.

São Paulo has 13,000 billboards, 8,000 of which are believed to be irregular. There was quite a heavy lobbying by ad agencies to prevent the passing of the law.

The new legislation called Clean City will impose a fine of close to US$ 5,000 for each violation.

The bill, which had been sent by the mayor, got overwhelming approval from the council members. There were 45 votes in favor and only one against project.

Tags:

Ads

You May Also Like

Changes in Congonhas Bring Alterations to Brazil’s Air Network

Brazilian flagship airline TAM will operate a new domestic air network beginning October 1st ...

A Flor de Menta bikini, behaved but not too much

Flor de Menta, For-Export Well-Behaved Brazilian Bikinis

Brazilian businesswoman and stylist Luana Soares had proof, just last October, that Brazilian bikinis ...

Brazil’s Barbacoa Barbecue Wants to Expand Overseas Its Brand of Restaurant

The Brazilian Barbacoa group is going to put into practice a plan for expansion ...

Brazil Sends Team to Help Rebuild Lebanon After Israeli Attacks

A cooperation mission to Lebanon, promoted by the Brazilian government, is going to leave ...

Brazil Starts 8,000-Men War Games on Border as Message to Neighbors

With the "main target" being the recovery of a bi-national hydroelectric dam that has ...

Hurricane Katrina Spares Brazilian Bulls

Latin American markets were mixed to higher on the day, as strength in Brazil ...

The Brazil of Lula Has Law Only for Foes, Says Former President Cardoso

With less than a month to Election Day Brazilian former President Fernando Henrique Cardoso ...

Beauty and the Beat

Bahia has a new muse. Banda Eva sells one million CDs and projects Ivete ...

Brazil’s Veja Gives Another Show on Bad Journalism and Bigotry

Veja magazine’s (number 1925, October 5, 2005, pp. 78-86) latest cover story, under the ...

Brazil Survives Another Carnaval

While most Brazilians were already back to work throughout the country, 600 thousand baianos ...