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Brazilian Premium Cachaça Gets Some Heavy Reinforcement in the US

Karate champion, best-selling author, pirate enthusiast, and motivational speaker, former Philadelphia 76ers owner Pat Croce now adds cachaça authority to his list of achievements with his recent US$ 1 million investment in Leblon, a white cachaça rum made from Brazilian sugar cane.

Croce, now a partner in Leblon, LLC, will also serve on its board of directors. He is no novice when it comes to evaluating rum and fine cane spirits like Leblon.

His Rum Barrel bar and restaurant, opened this year in Key West, Florida, is the perfect complement to his adjacent Pirate Soul Museum, which contains nearly 500 authentic buccaneer artifacts.

The Rum Barrel evokes the golden age of pirates, right down to the impressive selection of over 100 super-premium rums and cane spirits.

But only with Leblon, does Croce, successful businessman and spirits savant, put his money where his palate is. "I prefer Leblon for the fresh taste of sugar cane that comes through. "Yet, it’s incredibly smooth, perfect in my favorite cocktail, the caipirinha," says Croce.

Leblon is distilled in Brazil in labor-intensive Alambique copper stills, then shipped to France for aging in Cognac barrels to soften the spirit while preserving the fresh cane taste.

Nine months after its debut in the US, Leblon is already available in 20 states, priced around $30 per 750 ml bottle. Leblon Caipirinhas are the rage in popular establishments such as Kittichai in New York, Nikki Beach in Miami, and Asia de Cuba in Los Angeles.


  • Show Comments (1)

  • James

    Pat is the Man
    Being from Philadelphia,, I am very familiar with Pat Croce. He is a self made man. He started his career as a personal trainer to professional athletes and opened a chain of rehab centers. He sold the rehab centers for millions and then became President and part owner of the Philadelphia 76’ers. His enthusiasm , work ethic and management style transformed the franchise into one of the NBA’s best. He almost lost his leg in a motorcycle accident.

    The NBA and 76’ers miss him very much. Hat’s off to Pat.

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