Bamboo Underwear, Another Ecologically Friendly Brazilian Product

Underwear made by Janimar in Brazil Janimar, a garment manufacturer from the city of Caxias do Sul, in the southernmost Brazilian state of Rio Grande do Sul, could be just one more producer of male underwear among the many in Brazil. The industry, however, is calling the attention of the Brazilian market due to one of the products it makes: viscose rayon underwear made from bamboo fiber.

When the product was released by the company, last year, it answered to between 1% and 2% of Janimar revenues. Today, together with other products that have also started being produced out of bamboo fiber, like T-shirts, children's underwear and female underwear, the product answers to 5% of company revenues.

The garments are already sold in most of the Brazilian states and the company now wants to start a serious effort to export. The underwear made out of bamboo fiber is part of one of the Janimar collections, Upman, a more upmarket product.

The garment manufacturer from Caxias do Sul buys the fabric from Malhas Menegotti, which is in the state of Santa Catarina, also in southern Brazil. According to the stylist at the company in Santa Catarina, Juliana Santos, the organization took two years to develop the bamboo viscose knit, called Tecnobambu by the company, and placed the product on the market one and a half years ago.

"We pioneered," stated Juliana. The bamboo fiber, from which the fabric is made, is imported from Asia, where there is abundant production of the plant and also industries specialized in the field. According to her, no company in Brazil is yet prepared to produce bamboo fiber.

The demand for the material, according to Juliana, has grown due to the worldwide concern with global warming. "It is clear that consumers are more conscious," stated the stylist.

Some kinds of bamboo take just 59 days until the pulp, out of which the raw material for the viscose rayon is made, may be removed. Common trees generally take around 20 years to grow.

"As the cycle is very fast, we do not speed it up, using pesticides," she explained. The end result is an ecologically correct garment.

Bamboo fiber, according to the owner of Janimar, also provides protection against ultra-violet light. The Upman underwear is also anti-bacterial and, as it allows the body to breathe better, dries fast when dampened.

One of the characteristics of the Upman brand is innovation. Brand products also include scented underwear – the scent is applied through the insertion of perfume microcapsules in the fabric -, articles with printed lining and others with silver labels. In Brazil, according to Remussi, they cost between 20 and 40 Brazilian reais (US$ 10 and US$ 20) for end users.

Janimar also owns brands Skatekids and Skateboys, as well as another that goes by the company name. The Janimar brand makes adult underwear in very Brazilian style, Skateboys is for the infant and youth sector, and shows elements that are characteristic of the tribes of these age-groups, and Skatekids is for the male children's market.

The company has a capacity for production of 70,000 garments a month, according to Remussi. The company was established by Remussi, his sister, Jacira Remussi, and his niece, Janete Facon, in 1991. Nowadays, however, the organization is run exclusively by Remussi.

The initial intention, when the brand was established, was only to produce underwear. The garment manufacturer, however, eventually moved into other market sectors, producing all kinds of garments.

Around seven years ago, the company was reformulated, and again turned exclusively to the underwear market. The Skateboys brand was established four years ago, and Skatekids around three years ago. Upman has been produced for about two years.

The company has been exporting sporadically for three years. Products have already been sold to Europe and Central America, but in small volumes. Next year, however, the brand intends to invest in the foreign market.

Service

Janimar
Telephone: (+55 54) 3226 2733
Site:
www.janimar.com.br

Anba – www.anba.com.br

Tags:

  • Show Comments (0)

Your email address will not be published. Required fields are marked *

comment *

  • name *

  • email *

  • website *

Ads

You May Also Like

Brazil's Rio Grande port in Rio Grande do Sul state

Brazil’s Port of Rio Grande Expecting Record Grain and Ore Shipping

Brazil's Port of Rio Grande, located in the city of the same name, in ...

Brazil and France Will Produce Biofuel in Africa and the Caribbean

Brazil and France will develop projects to produce biofuel in African and Caribbean countries, ...

Brazil's College FAAP

Arabs and Jews Mix and Mingle in Brazilian College

Brazil's Fundação Armando Àlvares Penteado (FAAP) exchange course agreement, started in  2002, had not ...

China Offers Brazil US$ 10 Billion For Oil Exploration

Brazil's Ministry of Mines and Energy informed that the China government has offered a ...

Brazil Asks for Input in Implementing Mercosur-Gulf Free Trade Agreement

The Brazilian government wants to know from companies in the country what products should ...

Student shows hand painted with

Brazil Reinvents Politics as the Art of Getting Dirty and Still Win

A month before the presidential and legislative elections of October 2006, politics in Brazil ...

A Brazilian Success Story: from Grape Farmers to Fine Wine Producers

The municipality of Monte Belo do Sul, 121 kilometers away from the capital Porto ...

Best-seller Books, Plays and Movies

By Brazzil Magazine Plays, movies & best-seller books PLAYS Rio Anônima (Anonymous) — A ...

Foot and Mouth Disease Is Back in Brazil

Brazilian authorities confirmed Thursday, April 20, a new outbreak of the highly contagious foot ...

Brazil Learns How to Make Money Being Eco-Friendly

Some of the verbs often used by small businesses in Brazil that invest in ...