A Palestinian Fashion Statement Makes It Big in Brazil

Balenciaga kerchief A piece of cloth in Palestinian style arrived at Brazilian stores this winter. It is the keffiye, a black and white kerchief worn in the Arab country that became a trend worldwide, including Brazil. Stores sell the traditional, black-and-white model, as well as variations featuring different colors and prints.

It all started when the European brand Balenciaga decided to design a collection inspired on the streets of London last year. The kerchief featured among the items showcased during the brand's fashion show and became a worldwide fad.

In Brazil, one of the stores that sell it is Roxane Dreams, an imported accessories shop located in the Jardins neighborhood, in the city of São Paulo, in the Brazilian Southeast.

Roxane Dreams has worked with the item for six years now. According to the store manager, Danielly Ribeiro, the Palestinian kerchief is worn in the streets of London ever since the Gulf War, as a protest against invasions in the Arab world. And the Brazilian store sells precisely products imported from regions such as London, Paris, Amsterdam and Thailand.

The kerchief trend, however, only caught on in Brazil this year. Brands geared at the high-income public, such as Doc Dog, began commercializing it, as well as more popular retail chains such as Renner. At Roxane Dreams, customers who buy the kerchief are mostly women. But men purchase it too. The store sells the traditional-style item, Palestinian style, and also other models, with star- and heart-shaped prints.

According to Danielly, it is usually worn around the neck, with the fringes falling over the blouse, shirt or dress that the customer is wearing. However, it can also be worn falling lengthily over the clothes, for instance, with a belt around it at waist height. Famous Brazilian fashion consultant Glória Kalil even gave tips, at a television show, on how to wear the kerchiefs during winter.

The French Balenciaga, for example, created several variations using the Palestinian kerchief. It combined the black and white print with a dark red tone, used golden fringes and hung metals, imitating coins, at the extremities.

In another model, the kerchief is white, the print red and the fringes, quite long, are also red. The blue-toned kerchief, for instance, features silvery fringes. It is Palestinian fashion, customized for the world.

Anba – www.anba.com.br

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  • Show Comments (4)

  • Zak

    Right On!
    These Arab scarfs are nothing new in Europe. Two types of people wear them: Firstly, Arab and Muslim political/religious activists and sympathisers. Secondly, middle class, studenty “radical” types who “so like don’t like George Bush.” The second category are even more objectionable than the first lot as they are just typical tedious middle class kids playing at making “political” statements.

  • ch.c.

    Dear Bill !!!!
    If you are American, you should continue to wear baseball caps…ALL days long and evenings !

    The sun hit your head hard…in the last several decades.
    While Americans insisted Iraq had WMD, NONE were found.
    While Americans insisted they dont have financial WMD, you were/are full of them !
    Wellll….you just sent you….AUTOGOALS ! Didnt you ????

    Was it due to your ignorance…your stupidity….or your regular and constant lies ???
    Or all of them ?

    Dont forget to wear the caps off…when you go to bed. You tend to forget it !!!!!

    Scratch your head…from time to time !

  • Bill

    Dear ch.c,

    I think you need a doctor, man. You have some mental problem.

  • ch.c.

    The kerchief trend, however, only caught on in Brazil this year
    Proof of how backward Brazilians are even in the fashion clothes !!!!

    I know I know I know……the most trendy clothes in Brazil are :
    – American baskets
    – American T-shirts with the National colors
    – American caps
    – American shorts or jeans

    And then……YOU criticize the USA….DAILY !!!!!

    More idiots and junkies than Brazilians….there is not !

    Laugh….laugh….laugh….laugh….laugh….laugh….laugh !!!

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