Cheap Dollar Does Not Deter Brazilian Bus Maker Marcopolo from Exporting

Brazil's Marcopolo bus Exports by Marcopolo grew 33% in the first half of this year as against the same period last year. The percentage refers to foreign sales by the bus maker from its units in Brazil. The company shipped abroad, according to the balance sheet disclosed last week, a total of 1,278 buses from January to June this year, against 959 units in the same months in 2007.

"We are delivering vehicles to the traditional markets despite the sacrifice in profit margins," stated the Investor Relations director at Marcopolo, Carlos Zignani, regarding exports. The appreciation of the Brazilian currency as against the dollar has been making sales harder.

If the company's production abroad is also taken into account, the foreign market absorbed 3,750 vehicles made by the company in the first half, against 2,939 in the same period in 2007.

Marcopolo also has factories in Portugal, Colombia, Argentina, Mexico, India, Russia and South Africa. In the first half of this year, the company established a joint venture with company GB Auto, in Egypt, in which it should have 49% participation.

According to Zignani, Marcopolo exports to the Arab market were practically null in the first half of the year, mainly due to the loss of ground to international competitors, like Turkey and Egypt, due to the depreciation of the Brazilian real against the dollar.

The partnership with GB Auto should permit the company's return to the Arab market. Marcopolo is currently helping the Egyptian company to transfer its operations from Cairo to Suez. When the new factory is operating, the Brazilian company will begin using its technology to produce buses under its own brand in the Arab country, as well as under the GB Auto brand. This should take place in the second half of next year.

Although the domestic market had important weight in the company's performance in the second half, the volume produced by the organisation has grown both in Brazil and abroad. Marcopolo produced a total of 10,240 vehicles in all of its units.

There was 28% growth over the first half of 2007, when production totalled 7,990 vehicles. Production abroad grew 24.8%, from 1,980 units to 2,472, and in Brazil it expanded 29.2%, from 6,010 buses to 7,769.

According to Zignani, the better performance in Brazil than abroad was mainly due to the fact that the domestic market is heated. "The Brazilian economy is doing well," he says. He mentions as factors favoring sales of buses in the country the ease for financing and length of vehicle purchase contract, making the environment appropriate for investment.

"And buses are investment," he says. With every 50 people who get a job, the purchase of a new bus for their transportation becomes necessary. The growth of tourism also generates high demand for buses.

Another measure that has been favoring the sector in Brazil is the federal government decision of standardizing buses used for the school transportation in rural areas in the country.

The city halls that adhere to the program have ease for financing and tax breaks. In a tender last year, of the 2,600 buses purchased, 1,900 were made by Marcopolo. They should be delivered by November this year.

Anba

Tags:

You May Also Like

Pow! Wow! The Spirit of Brazil.

Brazilian Spirit of the Amazon is very similar to modern American comics. Its content, ...

Brazil Gets Over Half a Million Tourists in April. A 10% Jump.

Brazil received 546,200 foreign visitors in the month of April.  Arrivals on international flights ...

Brazilian Indians in the War of Eucalyptus

At the time when Brazil was a Portuguese colony, monoculture for export was one ...

Sebrae's office in the state of Tocantins, Brazil

Brazil Gives South Africa, Chile and Mexico Entrepreneurship Lessons

The Empreender program, developed by the Brazilian Micro and Small Business Support Service (Sebrae) ...

Russian Steel Factory in Brazil Will Create 8,000 Jobs

The Russian groups TMK and Commetpron will invest US$ 1.8 billion in the first ...

Tupi’s Exploration: Brazil’s Attempt to Join Oil’s Big League

Petrobras, Brazil's state-controlled oil and gas multinational, just announced that it has begun refining ...

Slave Labor in Brazil Might Reach as Many as 40,000

Since the beginning of the Luiz Inácio Lula da Silva administration in Brazil, in ...

How Brazil Has Learned Bangladesh’s Microcredit Lesson

When Muhammad Yunus, the economist who founded the influential Grameen Bank (which dispenses small ...

Second Group of Iraqi Refugees Arrives in Brazil

The United Nations High Commissioner for Refugees (UNHCR) announced that the second group of ...

Best-seller Books, Plays and Movies

By Brazzil Magazine PLAYS RIO Os Ratos do Ano 2030 (The Mice from the ...

WordPress database error: [Table './brazzil3_live/wp_wfHits' is marked as crashed and last (automatic?) repair failed]
SHOW FULL COLUMNS FROM `wp_wfHits`