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Darling, Traditional Brazilian Lingerie Maker, Opens Shop Overseas

Brazil's Darling lingerie Darling's internationalization should take an important step by the end of the year. The Brazilian lingerie company, headquartered in the Brazilian southeastern state of São Paulo, is organizing the last details for the opening of seven franchises in Portugal. The next market, already in negotiation, is Canada, which should receive the Brazilian brand's first shops in 2009.

"The Brazilian models are currently successful all around the world," explained Davis Castro, commercial director at Darling. "We are very pleased and optimistic with regard to the opening of the first Darling Brazil shops abroad," he said.

According to him, the company's foreign sales currently represent 9%, but the target is to continue investing in exports for further growth.

The company currently exports mainly to the countries of Latin America. However, Portugal, Greece, Switzerland, Lebanon and Saudi Arabia also buy from the Brazilian brand. "We have an agent in Lebanon who develops important work in the region and we plan to continue expanding our exports to the Middle East with his help," pointed out Castro.

Darling Confecções is a 100% national company and one of the most traditional in the lingerie sector. The company was established in 1949, by two European immigrants, Iso Masijah and Moises Castro, who started making the items at home, on one sewing machine. The company now covers an area of 10,000 square meters (107 639 square feet), has installed capacity to produce between 350,000 and 400,000 garments a month, and generates 450 jobs, both direct and indirect.

Currently managed by the sons of the founders, Darling now has regional offices in Porto Alegre, Curitiba, Belo Horizonte, Rio de Janeiro, the interior of São Paulo and also in several cities in the Northeast.

According to Castro, the target customers are women in the upper classes who seek differentiated lingerie, which offers comfort, quality, glamour and technology. Some of the most sophisticated products include French lace, Swarovski crystals, handmade costume jewellery, organza tape and satin.

To maintain the technical specifications and product quality constant, the brand has a Quality Control department, where several raw material tests are executed before products are made. Apart from panties and bras, Darling also makes chemises, nightgowns, pyjamas and robes that are coordinated with other items.

Service

Darling
Site:
www.darling.com.br
Telephone: (+55 11) 2982-7200

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  • Show Comments (20)

  • AUGUSTUS

    D.D.
    I forgot to include the required location…

    Subject – Obama’s Psychological Blackmail Has Been Done Before in Brazil, with Success
    address ==> https://www.brazzil.com/articles/195-august-2008/10100-obamas-psychological-blackmail-has-been-done-before-in-brazil-with-success.html

  • AUGUSTUS

    DOUBLE DOT – Where are you? Action required elsewhere
    Double-Dot
    Hopefully you will emerge from hiding!
    After reading the above comments… 😉 Please make sure you visit Brazil.com – where major a major ideological battle ensues…
    I required your support (bring the “other dots along – LOL)
    Consider yourself officially DRAFTED for battle! 😉

  • AUGUSTUS

    Flattering Amusing & Faithful Dots….
    Hopefully neither a recent blogger nor a passing visitor will not stumble upon these lines, lest my sanity be questioned..

    Always amusing, unfailingly cunning and increasingly supportive, the group of faithful Dots which I appear to have gathered under my À¢€œprotectionÀ¢€Â have grown to become so significant a À¢€œfixtureÀ¢€Â for the backdrop of my comments, essays and analysis, that I have recently realized that disappointment is likely to emerge if they adopted an aloof position and disappear for extensive periods of timeÀ¢€¦

    Indeed, whenever my esteemed À¢€œDotsÀ¢€Â remain absent from any particular thread, even those rich with controversial debates & philosophical discussions, in time such thread is likely to acquire a relatively incomplete aspectÀ¢€¦ Indeed, any section deprived of the clever dots is bound to be deficient, not only of additional intellectual contributions, but also of certain special qualities which only the À¢€œClever DotsÀ¢€Â appear to be either willing or able to provide.

    With Spurs Witty irony, attacks of À¢€œdouble-entendreÀ¢€Â and surprising instigating postures, the rascal À¢€œDotsÀ¢€Â appear to be always ready to challenge À¢€œinnocent BloggersÀ¢€Â into the outer boundaries of acceptable behavior, in ways which are bound to be considered inappropriate for a À¢€œproper gentlemanÀ¢€Â

  • Double-Dot

    Augustus
    [quote]Now, why on Earth (as well as Uranus or even Alpha Centaury), is everybody is talking about the rascal? Enough already! Even I have just concluded elsewhere a detailed explanation to a recent Blogger who was commenting on his outrageous style, questioning why nobody seemed to object to his insultsÀ¢€¦ Why indeed? LOL (I provided the new blogger with full clarification regarding the existence the significant previous À¢€œreviewsÀ¢€Â)[/quote]

    Milord, I know tow and ask your forgiveness, once again. All the Dots are aware that you already “concluded elsewhere a detailed explanation to a (not so) recent blogger who is showering insults (in his not so subtle form). You seem to be handling extremely well and we could easily observe that he has nothing to enhance nor enrich our knowledge of history,philosophy,economics,world trade or for that matter “international culture” . I don’t think you need any reinforcement right now,but we will be monitoring the interesting verbal duel and needless to say will take your side asking some interesting and thought provoking questions. 😀

    btw, I think you are giving a good “minjada” and very few are able to perceive it 😉

  • AUGUSTUS

    D.D. – Clever correspondence between the “Dots” // More on “missing” rascals
    I must admit, Double-Dot, that your cunning abilities should perhaps be considered “borderline” dangerous…

    Indeed! The sudden appearance of correspondence between the “dots” is nearly convincing. There is nothing like establishing clear evidence to counter future “claims” questioning one’s À¢€œflexibilityÀ¢€Â in the utilization of anonymity…

    As for the closing remarks on the Swiss Blogger (by Jupiter!), I must wholeheartedly concur… He will return (sooner rather than later), just like the usual “Bull” never minding the “china” in display…

    Now, why on Earth (as well as Uranus or even Alpha Centaury), is everybody is talking about the rascal? Enough already! Even I have just concluded elsewhere a detailed explanation to a recent Blogger who was commenting on his outrageous style, questioning why nobody seemed to object to his insultsÀ¢€¦ Why indeed? LOL (I provided the new blogger with full clarification regarding the existence the significant previous À¢€œreviewsÀ¢€Â)

  • ..

    Esteemed Four-Dots,

    [quote]I am a little concerned about our “contact” in Geneva..maybe he has found someone significant???[/quote]

    So am I concerned about the fate of our agent in Geneva. I am considering various possibilities. a) He could have found someone extremely significant during his latest visit to Morocco.He has confessed that he visits that wretched place quite frequently b) He is Beijing for the closing ceremony of the Games c) He was on that ill fated flight to the Canary Islands.

    If he does not respond within the next week, consider him compromised (one way or other) and close his file. No pension allowed for his next of kin, from any government.

    BUT BUT BUT, my instinct tells me that he is going to come back barging like a bull in a China shop, once he gets our coded message.

  • ….

    Honourable Double-Dot,

    I am a little concerned about our “contact” in Geneva..maybe he has found someone significant??? 😀 😀

  • ..

    [quote]Canada, the next market……interesting[/quote]

    Why is it so interesting , esteemed Four-dots? Because of the “young wench” in the picture? Open up your heart and give us all a lecture. DonÀ‚´t be afraid. 😉
    btw, do you have any news about our Lord Augustus and his Swiss “Nemesis” ? 🙁

  • jon

    Canada, the next market……interesting

  • João da Silva

    Augustus
    [quote]I definitely would enjoy reading additional articles written by the gentleman under consideration (in the original language, naturally) especially concerning a completely Brazilian issue (but one with which I happen to be acquainted, for, as you might anticipate, I hardly ever read any Brazilian Newspaper or magazine, as I’m generally too lazy to make a trip to 46th Street -Little Brazil – where many older issues are available for sale)[/quote]

    No need to walk all the way to the 46th street to get back issues of his articles, in the modern era of the Internet. You have to click on the following links which were cited at the end of the article:

    1)[url]www.olavodecarvalho.org [/url]

    2)[url] http://www.midiasemmascara.org.[/url%5D

    The second one is a sort of an alternative medium, though one does not have to believe in all it says.

    Another link to know what our old uniformed gentlemen in their long johns say is:

    [url]http://www.clubemilitar.com.br/site/index.asp[/url].

    [quote]Finally I trust I must express my gratitude for your indirect assistance in gradually opening my horizons in respect of our native country, with which I lost so much contact, as to have almost become a complete alien outsider…[/quote]

    You are most welcome. Glad to be of assistance.

  • AUGUSTUS

    JOAO – Enlightened…
    Hmmmm… I see your point quite clearly.

    I assure you that the word “populism” caught my eye last night, but I failed to follow the logical implication…

    I was also wondering about the impeccable flow of the English prose, so unusual for any foreigner (writing in any foreign language) unless part of his upbringing occurred within such culture of “milieu” (which was my original assumption)

    I definitely would enjoy reading additional articles written by the gentleman under consideration (in the original language, naturally) especially concerning a completely Brazilian issue (but one with which I happen to be acquainted, for, as you might anticipate, I hardly ever read any Brazilian Newspaper or magazine, as I’m generally too lazy to make a trip to 46th Street -Little Brazil – where many older issues are available for sale)

    Finally I trust I must express my gratitude for your indirect assistance in gradually opening my horizons in respect of our native country, with which I lost so much contact, as to have almost become a complete alien outsider…
    🙁

  • João da Silva

    Augustus
    [quote] Brilliantly well written À¢€“ a valiant effort of the right wing of the political spectrum [/quote]

    Thanks for taking time your precious time of to read that article and post your comments. The following are my observations:

    1) His original article was in Portuguese and was translated into English and printed in this magazine.If you read the last paragraph again, you will notice that he was pointing out the perils of electing a candidate based on “Populism”. Therefore he was referring more to the LatAM countries than to U.S. elections and his original article was not exactly meant to influence the U.S .voters. Considering that his articles are hardly published in this site, I wonder what prompted the editors to do so before the U.S. elections.

    2) I have read his other articles about Brazil and I do not consider him as a “Ultra Right” radical out to enslave the “proletariats . He is one of very few journalists who form a responsible “opposition party”. Sadly we do not have any real opposition leader nor parties who challenge the actions of the government.

    3) Unfortunately, in a country where voters are more influenced by the TV networks and a small percentage reads the Newspapers and News magazines, his views do not weigh that much in their decisions. That was the reason I keep on saying that our municipal elections are an important forthcoming event.

    4) Since you have taken interest in the affairs of your native country very recently, I thought you might like to read the article to get a different point of view . I am glad you liked it.

  • AUGUSTUS

    JOAO – Brilliantly well written À¢€“ a valiant effort of the right wing of the political spectrum
    tHIS IS WHAT I HAVE ALREADY POSTED “IN LOCUS” – THIS IS YOUR “PRIVATE VIEW”… Yet, it’s very late here, and I do intend to revisit the article again, as outlined in my “official comment”, as follows:
    ——————————————
    There is no question that Mr. Olavo de Carvalho is extremely eloquent, well read, and with significant insight into the American socio-political system.

    Although I intend to revisit this article again later, my first impression is that Mr. de Carvalho is either an innocent victim or a deliberate spokesman of the American Far Right.

    Indeed, he appears to have been either deeply influenced by concerted efforts of elements within the extreme right of the political spectrum, thus becoming an intellectual captive to a cunning political abilities for persuading innocent victims; or he may actually represent one of their willing, concealed agentsÀ¢€¦

    His brilliantly well written, nearly convincing arguments being just one of their many voices, cleverly scattered throughout the American media (and internet), with the sole intent to influence views and opinions which have not been entirely shaped
    ———————————-
    As for the views and comment posted, which were (so far) very quickly browsed, one could hardly find more diversely opposed opinions in a single site – some not surprising, such as Shelly and DnbÀ¢€™s (clearly in the left) and RicÀ¢€™s (or Ricky) À¢€“ a shocking right wing advocate; naturally there were many À¢€œunknown charactersÀ¢€Â whose remarks could not be measured against existing framework.

    The bottom line, however, is the recognition for Olavoˢ۪s de Carvalhoˢ۪s eloquence and magnificently convincing distortion of questionable issues (as well as some assumptions).
    The gentlemen appears to be so remarkable, to represent a significant challenge for all liberal intellectuals across the planet…

  • João da Silva

    Augustus
    [quote]Taking the risk of being considered inpertinent, I would be much obliged if you could provide additional details.[/quote]

    You are not taking any risk of being considered impertinent (not with me, at least)! The link is:

    [quote]https://www.brazzil.com/articles/195-august-2008/10100-obamas-psychological-blackmail-has-been-done-before-in-brazil-with-success.html[/quote]

    I have a feeling that the commentators with a few exceptions missed the point Olavo was trying to make.Please do read the article as well as the comments and let us know your views.

  • AUGUSTUS

    Joao – your suggestion
    Since you recommended it, I would be delighted for the opportunity of investigating its contents.
    Unfortunately, I was not in a position to locate any such piece of writing by your recommended author at Brazzil.com.
    There was no output resulting from the À¢€œsearchÀ¢€Â -À¢€œOlavo Carvalho”.

    I accessed the following address:

    https://www.brazzil.com./articles/195-august-2008/10094-blame-us-apathy-for-growing-anti-americanism-in-brazil-and-latin-america.html

    Taking the risk of being considered inpertinent, I would be much obliged if you could provide additional details.

  • João da Silva

    Augustus
    [quote]Upon finding this article (which I haven’t read as yet – LOL) my monocle droped as I jumped open mouthed![/quote]

    You are indeed a noble and honest “Carioca”. Why waste time reading the article when a”Image” speaks louder than words? 🙂

    btw, did you go through the comments under the article published by Olavo Carvalho in the “Other site”? Nobody realized that he is one of few Brazilian journalists that speaks on behalf of honest Brazilians !

  • AUGUSTUS

    JOAO!!!! monocle broke as it dropped!!!
    Upon finding this article (which I haven’t read as yet – LOL) my monocle droped as I jumped open mouthed! 😛

    Incidentatlly, is there a way to make these pitures any bigger? LOL 8)

  • João da Silva

    Augustus
    [quote]Overwhelmed! Joao!!![/quote]

    One of the things I noticed about you in our brief (and hopefully a long) association is that you slightly ” slow” in capturing the “natural beauties” the God has bestowed upon our land.That is the reason I decided to nudge you and stimulate your long forgotten fond memories of our “Noble Republic”.

    [quote]It must be the particular color of the garment, or something along these lines which must be affecting my mind…[/quote]

    What garment are you talking about? I didn’t see any. May be you decided to change your Monocle and I cant afford to consult an ophthalmologist at this point of time 😀

  • AUGUSTUS

    Overwhelmed! Joao!!!
    I’m speechless; I cannot even finish the article! It must be the particular color of the garment, or something along these lines which must be affecting my mind…

  • João da Silva

    Augustus
    I cordially invite you to analyze the subject in the picture accompanying this article and give us all, your customary impartial opinion. 😀

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