Darling, Traditional Brazilian Lingerie Maker, Opens Shop Overseas

Brazil's Darling lingerie Darling's internationalization should take an important step by the end of the year. The Brazilian lingerie company, headquartered in the Brazilian southeastern state of São Paulo, is organizing the last details for the opening of seven franchises in Portugal. The next market, already in negotiation, is Canada, which should receive the Brazilian brand's first shops in 2009.

"The Brazilian models are currently successful all around the world," explained Davis Castro, commercial director at Darling. "We are very pleased and optimistic with regard to the opening of the first Darling Brazil shops abroad," he said.

According to him, the company's foreign sales currently represent 9%, but the target is to continue investing in exports for further growth.

The company currently exports mainly to the countries of Latin America. However, Portugal, Greece, Switzerland, Lebanon and Saudi Arabia also buy from the Brazilian brand. "We have an agent in Lebanon who develops important work in the region and we plan to continue expanding our exports to the Middle East with his help," pointed out Castro.

Darling Confecções is a 100% national company and one of the most traditional in the lingerie sector. The company was established in 1949, by two European immigrants, Iso Masijah and Moises Castro, who started making the items at home, on one sewing machine. The company now covers an area of 10,000 square meters (107 639 square feet), has installed capacity to produce between 350,000 and 400,000 garments a month, and generates 450 jobs, both direct and indirect.

Currently managed by the sons of the founders, Darling now has regional offices in Porto Alegre, Curitiba, Belo Horizonte, Rio de Janeiro, the interior of São Paulo and also in several cities in the Northeast.

According to Castro, the target customers are women in the upper classes who seek differentiated lingerie, which offers comfort, quality, glamour and technology. Some of the most sophisticated products include French lace, Swarovski crystals, handmade costume jewellery, organza tape and satin.

To maintain the technical specifications and product quality constant, the brand has a Quality Control department, where several raw material tests are executed before products are made. Apart from panties and bras, Darling also makes chemises, nightgowns, pyjamas and robes that are coordinated with other items.

Service

Darling
Site:
www.darling.com.br
Telephone: (+55 11) 2982-7200

Tags:

You May Also Like

Safe Sex in Brazil: 25 Million Free Condoms on Carnaval, 1.5 Billion in 2006

The Brazilian Ministry of Health’s National Program for Sexually Transmitted Diseases (DST/AIDS), is ready ...

Obama’s Debt to His Brazilian Readers

Barack Obama owes us another journey to Brazil. Not as president, but as a ...

‘I Won’t Quarrel with Chavez, He’s My Friend,’ Says Brazil’s Lula

Brazilian President Luiz Inácio Lula da Silva admitted Friday, July 6, the existence of ...

Brazil Is Good at Urging for Open Markets… Abroad

This primarily is an opportunity for me to consult with a close and important ...

Brazilian Aircraft Maker Embraer Up 32% in Net Revenues

Brazil's aircraft maker Embraer posted growth of 32% in net revenues in the first ...

After Moody’s and Standard & Poor’s, Fitch Also Gives Brazil Investment-Grade

Fitch Ratings has just boosted Brazil’s credit rating outlook from stable to positive citing ...

A Plan to Sell Brazilian Typical Food to the US and Then the World

The Ethnic Brazil Project wants the world to consume typically Brazilian products, like juice, ...

Brazil Industry Urges War on Piracy

Paulo Skaf, the president of the Fiesp (Federation of Industries of the State of ...

Brazil Invests US$ 8.5 Billion to Improve and Export Fuel to US and EU

Brazil's government-controlled oil multinational Petrobras plans to increase gasoline exports to compensate the lower ...

With Nepotism Banned in Brazil by Supreme Scores Lose Jobs in Courts

By a vote of 9 to 1, the Brazilian Supreme Court (Supremo Tribunal Federal) ...

WordPress database error: [Table './brazzil3_live/wp_wfHits' is marked as crashed and last (automatic?) repair failed]
SHOW FULL COLUMNS FROM `wp_wfHits`