Brazil: Paradise for Foreign Investors Except for Red Tape, Bad Infrastructure and Labor Laws

Despite the recent stagnation in its economy, largely as a result of the decline in commodity exports, Brazil is a nation which presents many opportunities for aspiring international businesses.

While many barriers still exist, the possibility for cross-country interaction with companies in the United States reveals a Brazilian nation at the forefront of business potential. As the Bolsonaro administration seeks rapprochement with the US, new opportunities are on the horizon.

With the world’s fifth largest population, a growing middle class and substantial consumer market, Brazil offers foreign investors a myriad of investment opportunities.

So too, as a member of Mercosur, Brazil offers the possibility of doing business with nations such as Argentina, Paraguay and Uruguay. Through Power of Attorney, it’s possible to do business without being formally present in Brazil.

But doing business in Brazil cannot be altogether perceived as easy. Ranked 125 out of 190 countries for bureaucratic and tax complexity, Brazil’s efforts at protecting local businesses encounter many local rules and regulations.

On the average, it takes 101.5 days to register a business in São Paulo, and 90 days to open a business. Brazil also maintains complex labor laws and a significant tax burden, which can hamper any attempt to stimulate investment.

While foreign companies can also coordinate with local companies, significant barriers remain in terms of foreign direct investment.

Furthermore, there is the pressing issue of infrastructure. Though better than most countries in Latin America, Brazil’s lack of adequate roads and railways presents a potential obstacle. Brazil ranks 107 out of 144 in infrastructure accessibility, according to the World Economic Forum.

The recent Car Wash scandal at Petrobras and presence of organized crime underscore the endemic corruption in both political and economic systems, which can also stifle the business process.

Brazil ranks 76 in Transparency International’s corruption index in 2016, making the opportunity for opening businesses a thorny one for foreign investors. And street crime is a pressing issue for anyone looking to start a business.

Credit risks, taxes, infrastructure, export and import barriers present additional challenges to doing business, and technology debt and unemployment reveal potential complications as well. Export can take up to 13 days to leave the country, and as such highlight Brazil’s significant bureaucratic inefficiency.

But Brazil does indeed promote foreign participation in business, while simultaneously addressing the issues of technological advancement. Hosting the 2016 Olympics proved a fertile ground for investment, and big data, surveillance, and risk assessment rank as potential opportunities for the future.

Companies such as Embraer, Bradesco, BR Malls and BRF, GM, Boeing, and General Motors have also demonstrated interest in joint Brazilian-United States business negotiation and policy.

As highlighted by ABVCAP, a private equity and venture capital association, agribusiness, in particular, represents a key sector in Brazil. With access to technology, equipment and service, there are additional opportunities in electricity, commerce, financial services, mining and oil and gas.

And there are definite options for foreign investor seeking to do business in e-commerce. Brazilians spend a great deal of time on-line, and lead the world at 32-38 hours per month, representing a significant potential market. Brazil also maintains a visa program by which investors can travel around the country and obtain Brazilian citizenship after four years.

While BNDES, the national investment bank, provides funding in the form of long term funds and share holding, investors must consider fiscal and tax obligations, and environmental policy.

Apex-Brazil Brazilian Trade and Investment Promotion Agency is the organization tasked with investor decision making, and contact between businesses and government connects over 60 fund managers in Brazil with more than 250 global institutional investors.

Less technically, etiquette plays a significant role for Americans doing business in Brazil. While Americans may be described as more mechanical and interested in process, Brazilians can be considered more emotional and personal relationship oriented, focused on “jeitinho” and getting around laws.

Friendliness is a key factor in negotiation, indicative of the Latin culture that Brazil epitomizes. Patience is important in direct contact with partners, and small talk is an important part of the negotiating process.

It may also take several trips to formalize business relations, as speed in protocol is considered counterproductive. Brazilian businesses are structured hierarchically, and decisions are made by highest ranking individuals.

Although many of the aforementioned barriers still exist, there is cause for optimism. In 2018, Brazil rose from 125 to 109 in the ease of doing business, largely as a result of reforms made to its credit system.

High taxes, credit markets, and trade barriers have been key impediments, but could contribute to enhanced efficiency if properly addressed. Reform of the banking system also is necessary, and could potentially reduce state intervention in credit allocation.

Ultimately, doing business in Brazil reveals the significant potential for business profitability, economic coordination, and goodwill with American companies.

The expansion of trade horizons demonstrates the potential for such an enhanced and mutually beneficial bilateral relationship. Surely, doing business in Brazil reveals the opportunity for promoting transnational profitability for both nations.

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It seems the future never arrives in Brazil What Lies Ahead in Brazil? Brazil Has No Exemplary Past or Present. But What Lies Ahead for the Country? Europeans, US, developed country, developing country. Bolsonaro, future B. Michael Rubin For years, experts have debated what separates a developing country from a developed one. The GDP (Gross Domestic Product) of a country is one simple way to measure its economic development. Another way to measure a country's progress is the extent of public education, e.g. how many citizens complete high school. A country's health may be measured by the effectiveness of its healthcare system, for example, life expectancy and infant mortality. With these measurement tools, it's easier to gauge the difference between a country like Brazil and one like the U.S. What's not easy to gauge is how these two countries developed so differently when they were both "discovered" at the same time. In 1492 and 1500 respectively, the U.S. and Brazil fell under the spell of white Europeans for the first time. While the British and Portuguese had the same modus operandi, namely, to exploit their discoveries for whatever they had to offer, not to mention extinguishing the native Americans already living there if they got in the way, the end result turned out significantly different in the U.S. than in Brazil. There are several theories on how/why the U.S. developed at a faster pace than Brazil. The theories originate via contrasting perspectives – from psychology to economics to geography. One of the most popular theories suggests the divergence between the two countries is linked to politics, i.e. the U.S. established a democratic government in 1776, while Brazil's democracy it could be said began only in earnest in the 1980s. This theory states that the Portuguese monarchy, as well as the 19th and 20th century oligarchies that followed it, had no motivation to invest in industrial development or education of the masses. Rather, Brazil was prized for its cheap and plentiful labor to mine the rich soil of its vast land. There is another theory based on collective psychology that says the first U.S. colonizers from England were workaholic Puritans, who avoided dancing and music in place of work and religious devotion. They labored six days a week then spent all of Sunday in church. Meanwhile, the white settlers in Brazil were unambitious criminals who had been freed from prison in Portugal in exchange for settling in Brazil. The Marxist interpretation of why Brazil lags behind the U.S. was best summarized by Eduardo Galeano, the Uruguayan writer, in 1970. Galeano said five hundred years ago the U.S. had the good fortune of bad fortune. What he meant was the natural riches of Brazil – gold, silver, and diamonds – made it ripe for exploitation by western Europe. Whereas in the U.S., lacking such riches, the thirteen colonies were economically insignificant to the British. Instead, U.S. industrialization had official encouragement from England, resulting in early diversification of its exports and rapid development of manufacturing. II Leaving this debate to the historians, let us turn our focus to the future. According to global projections by several economic strategists, what lies ahead for Brazil, the U.S., and the rest of the world is startling. Projections forecast that based on GDP growth, in 2050 the world's largest economy will be China, not the U.S. In third place will be India, and in fourth – Brazil. With the ascendency of three-fourths of the BRIC countries over the next decades, it will be important to reevaluate the terms developed and developing. In thirty years, it may no longer be necessary to accept the label characterized by Nelson Rodrigues's famous phrase "complexo de vira-lata," for Brazil's national inferiority complex. For Brazilians, this future scenario presents glistening hope. A country with stronger economic power would mean the government has greater wealth to expend on infrastructure, crime control, education, healthcare, etc. What many Brazilians are not cognizant of are the pitfalls of economic prosperity. While Brazilians today may be envious of their wealthier northern neighbors, there are some aspects of a developed country's profile that are not worth envying. For example, the U.S. today far exceeds Brazil in the number of suicides, prescription drug overdoses, and mass shootings. GDP growth and economic projections depend on multiple variables, chief among them the global economic situation and worldwide political stability. A war in the Middle East, for example, can affect oil production and have global ramifications. Political stability within a country is also essential to its economic health. Elected presidents play a crucial role in a country's progress, especially as presidents may differ radically in their worldview. The political paths of the U.S. and Brazil are parallel today. In both countries, we've seen a left-wing regime (Obama/PT) followed by a far-right populist one (Trump/Bolsonaro), surprising many outside observers, and in the U.S. contradicting every political pollster, all of whom predicted a Trump loss to Hillary Clinton in 2016. In Brazil, although Bolsonaro was elected by a clear majority, his triumph has created a powerful emotional polarization in the country similar to what is happening in the U.S. Families, friends, and colleagues have split in a love/hate relationship toward the current presidents in the U.S. and Brazil, leaving broken friendships and family ties. Both presidents face enormous challenges to keep their campaign promises. In Brazil, a sluggish economy just recovering from a recession shows no signs of robust GDP growth for at least the next two years. High unemployment continues to devastate the consumer confidence index in Brazil, and Bolsonaro is suffering under his campaign boasts that his Economy Minister, Paulo Guedes, has all the answers to fix Brazil's slump. Additionally, there is no end to the destruction caused by corruption in Brazil. Some experts believe corruption to be the main reason why Brazil has one of the world's largest wealth inequality gaps. Political corruption robs government coffers of desperately needed funds for education and infrastructure, in addition to creating an atmosphere that encourages everyday citizens to underreport income and engage in the shadow economy, thereby sidestepping tax collectors and regulators. "Why should I be honest about reporting my income when nobody else is? The politicians are only going to steal the tax money anyway," one Brazilian doctor told me. While Bolsonaro has promised a housecleaning of corrupt officials, this is a cry Brazilians have heard from every previous administration. In only the first half-year of his presidency, he has made several missteps, such as nominating one of his sons to be the new ambassador to the U.S., despite the congressman's lack of diplomatic credentials. A June poll found that 51 percent of Brazilians now lack confidence in Bolsonaro's leadership. Just this week, Brazil issued regulations that open a fast-track to deport foreigners who are dangerous or have violated the constitution. The rules published on July 26 by Justice Minister Sérgio Moro define a dangerous person as anyone associated with terrorism or organized crime, in addition to football fans with a violent history. Journalists noted that this new regulation had coincidental timing for an American journalist who has come under fire from Moro for publishing private communications of Moro's. Nevertheless, despite overselling his leadership skills, Bolsonaro has made some economic progress. With the help of congressional leader Rodrigo Maia, a bill is moving forward in congress for the restructuring of Brazil's generous pension system. Most Brazilians recognize the long-term value of such a change, which can save the government billions of dollars over the next decade. At merely the possibility of pension reform, outside investors have responded positively, and the São Paulo stock exchange has performed brilliantly, reaching an all-time high earlier this month. In efforts to boost the economy, Bolsonaro and Paulo Guedes have taken the short-term approach advocated by the Chicago school of economics championed by Milton Friedman, who claimed the key to boosting a slugging economy was to cut government spending. Unfortunately many economists, such as Nobel Prize winner Paul Krugman, disagree with this approach. They believe the most effective way to revive a slow economy is exactly the opposite, to spend more money not less. They say the government should be investing money in education and infrastructure projects, which can help put people back to work. Bolsonaro/Guedes have also talked about reducing business bureaucracy and revising the absurdly complex Brazilian tax system, which inhibits foreign and domestic business investment. It remains to be seen whether Bolsonaro has the political acumen to tackle this Godzilla-sized issue. Should Bolsonaro find a way to reform the tax system, the pension system, and curb the most egregious villains of political bribery and kickbacks – a tall order – his efforts could indeed show strong economic results in time for the next election in 2022. Meanwhile, some prominent leaders have already lost faith in Bolsonaro's efforts. The veteran of political/economic affairs, Joaquim Levy, has parted company with the president after being appointed head of the government's powerful development bank, BNDES. Levy and Bolsonaro butted heads over an appointment Levy made of a former employee of Lula's. When neither man refused to back down, Levy resigned his position at BNDES. Many observers believe Bolsonaro's biggest misstep has been his short-term approach to fixing the economy by loosening the laws protecting the Amazon rainforest. He and Guedes believe that by opening up more of the Amazon to logging, mining, and farming, we will see immediate economic stimulation. On July 28, the lead article of The New York Times detailed the vastly increased deforestation in the Amazon taking place under Bolsonaro's leadership. Environmental experts argue that the economic benefits of increased logging and mining in the Amazon are microscopic compared to the long-term damage to the environment. After pressure from European leaders at the recent G-20 meeting to do more to protect the world's largest rainforest, Bolsonaro echoed a patriotic response demanding that no one has the right to an opinion about the Amazon except Brazilians. In retaliation to worldwide criticism, Bolsonaro threatened to follow Trump's example and pull out of the Paris climate accord; however, Bolsonaro was persuaded by cooler heads to retract his threat. To prove who was in control of Brazil's Amazon region, he appointed a federal police officer with strong ties to agribusiness as head of FUNAI, the country's indigenous agency. In a further insult to the world's environmental leaders, not to mention common sense, Paulo Guedes held a news conference on July 25 in Manaus, the largest city in the rainforest, where he declared that since the Amazon forest is known for being the "lungs" of the world, Brazil should charge other countries for all the oxygen the forest produces. Bolsonaro/Guedes also have promised to finish paving BR-319, a controversial highway that cuts through the Amazon forest, linking Manaus to the state of Rondônia and the rest of the country. Inaugurated in 1976, BR-319 was abandoned by federal governments in the 1980s and again in the 1990s as far too costly and risky. Environmentalists believe the highway's completion will seal a death knoll on many indigenous populations by vastly facilitating the growth of the logging and mining industries. Several dozen heavily armed miners dressed in military fatigues invaded a Wajãpi village recently in the state of Amapá near the border of French Guiana and fatally stabbed one of the community's leaders. While Brazil's environmental protection policies are desperately lacking these days, not all the news here was bad. On the opening day of the 2019 Pan America Games in Lima, Peru, Brazilian Luisa Baptista, swam, biked, and ran her way to the gold medal in the women's triathlon. The silver medal went to Vittoria Lopes, another Brazilian. B. Michael Rubin is an American writer living in Brazil.

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