The data cloud Snowflake wants to make the process of collecting data even easier for both people and businesses. Every single marketer and marketing company wants to understand what makes their customers tick and how to market to them, but even when they collect data the amount can be very overwhelming, and it can be almost impossible to sift through.
Which is why some companies are turning to account based marketing that applies all knowledge of a person or group to them, and then tries to resonate with that target audience and their needs. Account based marketing allows you to filter your audience with various fields, including race, gender, and what they do online. Once you have your target audience, you can then send them advertisements and marketing that is perfect for them.
Snowflake allows for data to be synced and unified in their data cloud, so even large amounts of data from different websites can still be placed together and a network of data is formed. Then it can be filtered at will, rather than simply having to rely on the data you have found from each website or service.
However, how do you take all the data and sync it together so Snowflake can work its magic? Well, you have a few options for that, and this article is going to show them to you.
Connecting And Syncing To Snowflake
You will need to take all of your data from the data gathering website, and in this example we will use Dataedo. You need to install the ODBC connector, then choose database connection from the add documentation menu. Then fill out the connection and you will have a list of objects that can be imported through the connection.
Once the objects are chosen and imported, then you can click finish and open the imported data in Snowflake where the data can be seen and manipulated by you there. The instructions for connection might be a bit different between the various data gathering websites, but the main premise is going to be the same.
Why Would You Want To Sync Data?
One of the biggest reasons to sync data between other websites and Snowflake, and even Snowflake to Salesforce, is because of changes and updates. In the Snowflake and Salesforce example, Snowflake is what gathers the data and allows you to edit and browse it to find your target audience. However, Salesforce is what gives you action with that data, allowing you to use it to make money.
If one of the websites has constantly changing data, or the wrong data for their target audience, then the entire campaign to market the work has fallen apart. Data syncing allows for the data to be updated automatically so the people on both sides of the relationship can see what is being done and make any changes needed.
For example, if the data on the Snowflake side is consistently updating and the Salesforce data doesn’t reflect that, then not only are sales being missed out on, but the advertisements and data might be going to the wrong people who have no interest in getting engaged with you or your business.
A good data syncing process can keep everyone up to speed and up to date so that everything continues to go as planned and sales continue to be made, plus it also cuts problems in half.
How Does Snowflake Store Data?
Unlike data warehouses, which have existed for a while as a way of storing data, Snowflake recognizes that they aren’t capable of evolving or taking on the changing needs of the data industry. Snowflake instead takes to the clouds and the cloud service to give people an easily adaptable system that doesn’t cost an arm and a leg and won’t be stymied by resources and lack of space.
Snowflake allows for you to store all your data on one system, no matter how diverse it is, and the entire thing is elastic as well. No matter if you need big data for the first month and then smaller data for the next month, or something else, the cloud layer is much easier to scale up or down than traditional data warehouses where the data you get is fixed.
Use Snowflake To Sync Your Data
No matter how you are using your data, you might wonder how you can manage a lot of it and also how to turn that data into action. However, using Snowflake to gather all the data in one place and taking advantage of how the data is synced can be a great way to get some organization around the data you collect. Then you can simply push them to a program like Salesforce and start turning the data into tools of actions!