The best product in the world won’t sell a single unit if no one knows what it is or – more importantly – what makes it a preferable alternative to the competition. Selling your product or service is about selling your customer on a value proposition, and that requires someone who understands how your brand can connect with an audience. A good advertising firm will make a convincing pitch for what you’re selling. An exceptional advertising firm will create and evolve your overall brand identity. That’s a notion that VisCap Media understands intimately.
Creating User-to-User Experiences
It’s been demonstrated that people are far more likely to invest in a product or service if they’ve been recommended by a friend or a family member, but the internet has created opportunities to introduce us to countless friends we’ve never met. Video ads that can effectively convey the unique relationship between a user and a brand can create a more authentic and convincing argument for your brand’s value.
VisCap accomplishes this by offering compelling, user-driven experiences from every important lens. Testimonials provide for a more authentic review of the product, while review videos can serve as organically guided persuasion by addressing objections the viewer might have before they can even raise them. Combine this with unboxing videos that show the excitement of receiving a product and lifestyle videos that show how the product is improving a customer’s life, and you have advertising that covers the whole life cycle shared between product and customer.
A Confident Understanding of Marketing Fundamentals
Marketing and advertising are often seen as two different beasts – and there can be no doubt that they’re distinct disciplines with notable differences. But one can’t succeed without the other. VisCap Media hosts some talented creatives who understand both the technical and imaginative processes of capturing and editing video, but they also have a strong grip on the numbers and the mechanics that drive customer engagement.
Founders Cody Iverson and Tyler Stephens both got their start in the eCommerce sector and successfully built multiple sites into seven-figure entities. Both also have experience working on the more creative end of the spectrum as well. The result is a company that understands the importance of a good shot but also takes the underlying business seriously. From figuring out where to target your advertising to evaluating the conversion rate on your videos, they can make quality content and then continually optimize it for maximum outreach – and maximum turnaround.
A Relentless Approach to Outreach
Content brings in customers, but both the supply and demand for content seems to be at a constant crescendo. Your content is going to be competing in a crowded marketplace, and the constant reminder of a brand can make a pretty convincing argument to the consumer. VisCap understands that, and they’re aggressive in their approach to helping companies. Through the use of everything from SEO-oriented landing pages and blog posts to comprehensive video campaigns, they make sure that your company can be heard about the din of all of the other marketing campaigns out there.
That’s because VisCap’s goal is to make your brand synonymous with the product or the service that you’re selling. Good advertising requires a strong creative vision, a strong understanding of the client’s demands, and the instincts to best convey those demands to the audience. It’s only through the persistent and aggressive dissemination of content that your brand will become recognized, and it’s only through the creative application of practiced marketing techniques that your brand will be indistinguishable from the market that your company represents. For our money, VisCap is the social media marketing agency that does it best.