Brazil: Petrobras’s Gasoline Brand Gets 11% Boost But Car Production Falls

Oil tanks Brazil’s BR, brand gas station chain belonging to Petrobras Distribuidora, the distribution arm of the Brazilian state-controlled oil and gas multinational Petrobras, reached the historical mark of 2,020,585,015 liters sold.

The previous record, achieved in October, had been 1.95 billion liters. The new result represents growth of 11.2% over December 2008 (taking into consideration the sales by Alvo Distribuidora) and of 14.2% compared with the previous month.

The company’s four regional sales departments have surpassed their individual performances, showing that the contribution of all regional markets was significant to the nationwide sales increase.

A significant share of the result is due to the success of the strategies adopted in the first year of implementation of the Integrated Marketing Plan at the Petrobras Distribuidora gas station chain.

“In 2010 the challenges will be bigger, but I am certain that with our united and motivated team and our new trade policy, we are going to beat out competitors and attain new challenging goals. It was undoubtedly a historical feat,” said Luiz Claudio Caseira Sanches, director of the Petrobras Distribuidora Gas Stations Chain.

Car Production

The Brazilian auto industry produced 1% fewer vehicles in 2009, as against 2008. The numbers were disclosed January 7 by the National Association of Vehicle Manufacturers (Anfavea).

According to the association, production totaled 3.18 million units last year – against 3.22 million in 2008.

Despite the record volume traded on the domestic market, there has been a 35.3% drop in total vehicle exports. In 2009, according to the Anfavea, exports reached 475,500 units, whereas in 2008 the total was 734,600.

In December 2009, production totaled 251.482 vehicles, 13.6% less than in the previous month. In comparison with the same month in 2008, production grew 159.1%.

According to Anfavea, there was growth of 0.3% in the number of work posts in December when compared to November. In the period, 124,354 people were employed by the industry.

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