Mate Tea from Brazil to Be Attraction at Middle East’s Gulfood

Brazil's mate teaAbimate, the Brazilian Association of Mate Herb Exporters, is going to promote mate tea in the Arab market for the first time. The association’s initial action will be to participate in Gulfood, a trade fair for the food industry to be held in Dubai from February 21st to 24th.

“We want to make the Arab market into Brazil’s second largest target market,” said the manager of the Integrated Sectorial Mate Herb Project, Heroldo Secco Junior.

Brazil does not export mate herb to the Arabs yet, but the Brazilian product is already shipped to approximately 30 countries. Last year, sales totaled US$ 42.7 million, the equivalent of 31,000 tons. Countries in South America, Europe and the United States were the main targets.

According to Secco, the opening of the Arab market may represent an additional US$ 4 million each year for Brazilian exporters. “The market has huge potential,” said the manager. The Abimate’s stand at Gulfood is going to offer visitors several mate tea products, such as green, roasted, mint-, chocolate- and jasmine-flavored, and even soda made from mate tea.

The Integrated Sectorial Mate Herb Project represents 15 exporting companies affiliated with the Abimate, which has been taking part in foreign fairs since last year. Presently, Brazil is the world’s leading mate herb exporter, and has the capacity and potential to grow even further in the foreign market. The Sectorial Project is promoted by the Abimate in partnership with the Brazilian Export and Investment Promotion Agency (Apex).

According to Secco, aside from the Emirates, countries such as Syria and Egypt show strong potential for the Brazilian mate herb. Syria, for instance, is a traditional importer of Argentine mate herb, and purchases roughly the equivalent of US$ 20 million per year.

In order to attract and promote the mate herb, the Abimate has sent invitations out to several importers and is going to place advertisements in international magazines. Also in the first half of the year, the association will participate in trade fairs in Germany and in the United States.

The Brazilian Ministry of Agriculture and the Arab Brazilian Chamber of Commerce are going to take 12 companies to exhibit at the Brazilian pavilion in the Dubai-based fair. Other participants from Brazil will have their own stands, including organizations in the meats and fruit industries, and other food companies.



  • Show Comments (0)

Your email address will not be published. Required fields are marked *

comment *

  • name *

  • email *

  • website *

This site uses Akismet to reduce spam. Learn how your comment data is processed.


You May Also Like

Brazil Boosts Help to Victims of Child Abuse

Beginning in August, six more states in Brazil will provide specialized care to children ...

US AIDS Foundation Applauds Brazil for Defeating Abbott on AIDS Drug

US-based AIDS Healthcare Foundation (AHF), the American largest HIV/AIDS healthcare, prevention and education provider, ...

Brazil’s Industry to Hire and Invest More in 2005

The latest quarterly survey of Brazil’s manufacturing sector (Sondagem Conjuntural da Indústria de Transformação), ...

Mario Quintana’s One-Liners

"When accused of contradiction, just laugh. You’ve not really made any gaffe. At the ...

Accused of Spying on Brazil’s Government, Kroll Denies Wrongdoing

The transnational investigative firm, Kroll, is being investigated by the Brazilian federal police in ...

Hurting the Amazon

Currently, there are 165,000 square kilometers of cleared and abandoned lands in the Amazon, ...

With High Inflation and Low Growth Brazil Doesn’t Know What to Do With Its Interest Rate

Brazilian analysts believe Brazil’s central bank will leave its benchmark interest rate unchanged at ...

Brazil’s Small Businesses Grow for Fifth Month in a Row

The 1.3 million micro and small companies in the southeastern Brazilian state of São ...

How Corrupt Party Honchos in Brazil Work to Keep the Plunder Going On

Nobody can take it anymore. That’s enough! They all have gone way overboard. From ...