The Anantha Scent from Brazil Wins the Arabs

The perfumes made by Brazilian brand Anantha are currently in the stores of the Middle East. The producer, that goes by the same name and is established in the state of São Paulo, in southeastern Brazil, started exporting the product in the second half of last year.

He already has three Arab countries among its main customers: Saudi Arabia, the United Arab Emirates and Kuwait. In each of these, there are exclusive distributors for the brand.


Anantha was established three years ago and, due to the good acceptance of its products on the foreign market, created a new company, Brazilian Way, exclusively turned to exports, at the beginning of this year. Apart from the three nations in the Middle East, the perfumes are also traded in Hong Kong and Portugal.


With the creation of the new company, exports should more than double this year and reach approximately US$ 390,000, according to the director of Brazilian Way, Márcio Xavier, one of the founders of Anantha.


The company is already negotiating the entry of products into Germany, France, Greece, Turkey, Algeria, Angola, South Africa, Japan and Lebanon.


Apart from the perfumes, that are the main product, Anantha produces and exports other kinds of products like liquid soaps, hydrating cream and body oil. The company produces around 30 products turned to the foreign market and around 45 for the domestic.


For export there are lines of perfume like Thayrá, made from apples, cassis and jabuticaba, a typical Brazilian fruit, and Issé, with jasmine, patchouli and vetiver.


There are also perfumes and lotions with typically Brazilian essences like orange, passion fruit with chocolate, coffee extract and tapioca.


According to Xavier, the company develops the products according to the tastes of each country.


“In the Middle East there is a culture of strong perfumes. The Arabs like strong perfumes, with gold on the packages, warmer fragrances, lots of wood and florals, like jasmine and tuberosa”, he stated.


Last year, the Arab market received around 80% of Anantha exports. This year, due to the possible increase in the buyer countries, they should receive around 60% of the total.


Anantha was established by four partners. With the creation of the export company, Xavier, who is a chemist and business administrator, was made responsible for the foreign market, whereas the other partners continue taking care of the domestic market.


The company head offices are in São Paulo, capital of the state that goes by the same name, but production is outsourced and is in the hands of a company in the city of Blumenau, in the southern Brazilian state of Santa Catarina. In Brazil, the Anantha brand is sold at between 700 and 800 points of sale.


Brazilian Way
www.anantha.com.br


ANBA – Brazil-Arab News Agency
www.anba.com.br

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