Brazil’s Anna Pedracini, Fish Leather Shoes for Export

Made in Brazil Anna Pedracini, fish skin fashionBusinesswoman Tânia Pedracini, from Maringá (in the southern Brazilian state of Paraná), established a tannery to process tilapia leather in 2003.

Eight months ago the company started producing a line of female shoes, Anna Pedracini, using the exotic fish skin. Since then, they have already sold shoes in Austria, where they have a representative, Germany and the United States.


They have already sent samples to Canada and Holland. The next target is the Arab market.


“At the last edition of Couromoda (the International Shoes, Sportsgoods and Leathergoods Fair) I noticed that Brazil sells large volumes of shoe to the region. I was very pleased with what I heard and am therefore looking for opportunities and contacts in the region,” she explained.


So as to produce around 3,000 pairs/month, Tânia signed a partnership with a local industry, Dalila Calçados, based in the city of Tapejara, in the northwest of the state of Paraná. The company has made 25 employees available for production of Anna Pedracini shoes.


The line was developed especially for the foreign market and each pair costs on average US$ 40. In all there are 15 models that may be produced in around 20 colors. “As the leather is already a differential, we prefer the more classic models,” explained Tânia.


According to her, the option for tilapia leather was moved by the fact that it is a difficult leather to be copied, and it has no environmental impact, as the fish are bred in captivity.


The raw material, the raw fish shins, is purchased from cold storage houses in the state of Paraná, São Paulo and Minas Gerais (the last two, states in the southeast of Brazil) that make fillets out of the fish.


“They normally make animal feed or throw the skins out. That is why we have no difficulty in purchasing the product,” explained the businesswoman.


The ideal tilapias must be between 750 grams and one kilogram for best use of the leather. The tannery also supplies tilapia leather to clothes, belt and wallet factories in the state of Paraná.


Optimism


The low weakening of the dollar against the Brazilian real, which has been worrying many exporters, does not yet present a great problem to the plans of Anna Pedracini.


“As most of the exports go to Europe, we sell in euros,” she justifies. “Our target is to increase production from 3,000 pairs a month to 10,000 up to the end of 2005,” guarantees the businesswoman.


Contact


Telephone: (+55 44) 3028-6708
taniapedracini@hotmail.com
www.annapedracini.com


Anba – www.anba.com.br

Tags:

  • Show Comments (1)

  • Maria

    various brand shoes and clothes, your first choice: http://www.uniteshoes.com
    Coming is the winter, Coming is the Christmas, Coming is our best offer!
    hey, air max, puma, Gucci, Jordan, AF1, air max and so on ,what we offer is what you have been looking for. Brand clothes, Bape shirts, red monkey jeans, here offer! Latest styles, authentic quality, competitive price, will make you beneficial. Come on! UPS, DHL, AAE, TNT, EMS, timely and safe delivery, will also make you satisfied.
    Website: http://www.uniteshoes.com
    MSN: uniteshoescn@hotmail.com
    Email: uniteshoescn@163.com or uniteshoescn@hotmail.com
    Tel:86-592-5027845

Your email address will not be published. Required fields are marked *

comment *

  • name *

  • email *

  • website *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Ads

You May Also Like

Brazil Recalls Diplomats Worldwide for Crash Course on Brazil Agriculture

Brazilian diplomats based in China, Japan, the United States, the European Union and the ...

A Brazilian Model of Sustainability Seeks Markets Overseas

Over 5,000 hectares of dryland woods were preserved in the semiarid region of Pernambuco ...

Brazil Sends Food to Flood Victims in Bolivia

Brazilian President Luiz Inácio Lula da Silva ordered that humanitarian aid be sent to ...

Brazil Helps Put the US and the Middle East to Bed

Brazil’s Pele Nua, based in the southeastern Brazilian state of Rio de Janeiro, produces ...

Brazilian Women Are Main Victims of Sex Slavery in Europe

Data from the International Labor Organization (ILO) show that, last year, 2.4 million people ...

Pataxó Indian from Bahia, in the Brazilian Northeast

Brazilian Pataxí³ Indians Go to Brasí­lia to Get Lands Back

A group of 15 Pataxó Hã-Hã-Hãe went to Brazil's capital BrasÀ­lia seeking a solution ...

Pope Benedict XVI arrives in Brazil

The Real Reason Behind Pope’s Visit to Brazil: to Squash Liberation Theology

Ask any ordinary Brazilian Catholic why the pope is visiting Brazil, and the corny ...

Indian Kids Dying of Malnutrition in Brazil

Brazil’s National Health Foundation (Funasa) presented a partial tally of the emergency actions taken ...

Kravitz’ Guitar Makes US$ 128,000 for Brazil’s Zero Hunger

The electric guitar donated by American singer Lenny Kravitz to the Zero Hunger Program ...