Digital TV: Japan Sweetens Deal and Brazil Seems Poised to Go Japanese

Brazzil Magazine covers

The Brazilian Minister of Communications, Hélio Costa, rebuffed criticism that he was "messing up" the selection process of Brazil’s digital TV format.

"If you don’t have a date for things, they don’t happen," he said, explaining the announcement that Brazil would make a final decision this month so that experimental transmissions can occur in June when the World Soccer Cup takes place.

"I think we should begin transmitting immediately. We need at least eight months to get our TV broadcasters to the point where they can handle digital transmissions," said the minister.

Costa explained that other uses of digital transmissions, such as interactivity, would be dealt with later. He emphasized that the Brazilian government was interested in a digital format that was open, available to all, and could be used as a tool for both digital and social integration in areas such as health and education.

Costa also pointed out that it is only now that financial resources for installing the new format are available. His ministry had US$ 6.32 million (14 million reais) for digital TV during all of the second half of last year, but in January the budget jumped to US$ 24.37 million (54 million reais).

The government has set up an interministerial work group and given it a 72-hour deadline to analyze the three existing digital TV formats (American, European and Japanese). At the end of the 72 hours they are to recommend one of them to President Luiz Inácio Lula da Silva.

The work group consists of the ministers of Finance, Antonio Palocci; Development, Luiz Fernando Furlan; Communications, Helio Costa; and the presidential Chief of Staff (Casa Civil), Dilma Rousseff.

Costa declared that the tendency is to use the Japanese format which meets Brazil’s four basic requirements on high definition, interactivity, mobility and transport.

The Japanese, according to Costa, will also abdicate their right to royalties and are offering 300 million euros to assist in implanting the system.

ABr

Tags:

You May Also Like

Brazzil Magazine covers

Bar Association Calls Brazil’s Presence in Haiti Cruelty Against People and Troops

Organizations and social movements that participated in the World Social Forum in Venezuela last ...

Brazzil Magazine covers

Lula Still Hopeful Brazil Will Grow 4% in 2009

The government of Brazil, despite the global economic crisis, is going to work for ...

Brazzil Magazine covers

US Nun’s Murders Condemned in Brazil. Masterminds of Crime Not Tried Yet.

Two Brazilian men have been convicted of killing an American nun who spent decades ...

Brazzil Magazine covers

Brazilian President Makes Fun of Wall Street’s Super Brains

The President of Brazil, Luiz Inácio Lula da Silva said on Thursday, September 18, ...

Brazzil Magazine covers

Brazil’s Eletrobrí¡s to Invest at Least US$ 16 Billion in 4 Years

Brazil's state-owned energy company, Eletrobrás may review up the volume of investment of 30 ...

Brazzil Magazine covers

Brazil’s Copersucar Forecasts a US$ 5 Billion Sugarcane Crop

Brazil's sugar industry giant Copersucar, a cooperative that operates in the trade of sugar ...