Flor de Menta, For-Export Well-Behaved Brazilian Bikinis

A Flor de Menta bikini, behaved but not too muchBrazilian businesswoman and stylist Luana Soares had proof, just last October, that Brazilian bikinis are truly successful around the world, even in the Arab world.

"In August, I exported 400 bikinis to an Egyptian importer and he sold them all," said Luana, who established the Flor de Menta brand, from Rio Grande do Sul, which specializes in beachwear.

Although the sale to the Arab country was made via a trading company, the Egyptian importer already has a scheduled visit to get to know the Brazilian company up close, in January 2007, when he will come to São Paulo to attend Couromoda, a trade show in the leather shoe and accessory sector.

"We are going to negotiate a new order," she said. In addition to Egypt, the businesswoman has already sent samples to Dubai, in the United Arab Emirates, and plans to start exporting next year.

According to Luana, the bikinis shipped to the region had the Flor de Menta brand and the company’s standard modelling. "I sense that the Arabs enjoy and identify very much with our product. For most of the countries that I export to, I have to change the sizes," she claimed.

The company’s exports began last year, and the brand’s products are already present in Chile, the Dominican Republic, Mexico, the United States, France, Portugal and South Africa. Currently, the company, which has 20 outsourced partners, has orders for approximately 15,000 bikinis to deliver by the end of the year.

According to Luana, 60% to 70% of production is aimed at the foreign market. "I make export-type bikinis. My modelling is well-behaved, and our sizes range from extra small to extra large," she said.

Contrary to most companies, Flor de Menta grew aimed at the foreign market. "We started out strong in the foreign market, and now we are seeking to establish the brand in Brazil," said Luana, who is opening a store in December in Xangri-Lá, a beach in Rio Grande do Sul, in a partnership with two other brands, one for gym wear and the other for lingerie.

The international contacts that Luana made were not the fruit of big foreign trade shows. The businesswoman explains that the city of Novo Hamburgo, where her company is based, is a big shoe hub in southern Brazil, thus attracting a lot of importers.

Nevertheless, with the decline in shoe exports due to the appreciation of the Brazilian real against the dollar, importers are discovering new products in the city. "Bikini-making is a new market niche around here," she said.

According to Luana, the feature that makes Flor de Menta stand out is its "Brazilness" and the female character of the pieces she creates, which include embroidery, crochet, lace and color.

"The Flor de Menta brand conveys the notion of a product that is fresh, comfortable and feminine. It is intended to make any woman feel pretty at the beach," she claimed.

One of the brand’s new features is the fact that its bikinis will soon smell like mint, which will please customers even more.

In addition to bikinis, Flor de Menta has a line of accessories, such as skirts, sarongs, pants, gowns, caps, shorts, key chains and flip flops. The brand’s products are already available at stores in the southeastern Brazilian state of São Paulo, and in the southern states of Santa Catarina and Paraná.

Contact

Flor de Menta
Telephone. (+55 51) 3582-1427
Email:
luana@flordementa.com.br
Website: www.flordementa.com.br

Anba – www.anba.com.br

Tags:

You May Also Like

The Real Brazil Is Not for Beginners

Sunday afternoon in a dusty  road of a residential area of a city in ...

WTO Examines Brazil Complaint That It Lost US$ 4 Bi from US Cotton Subsidies

The World Trade Organization (WTO) is going to analyze whether the subsidies granted by ...

Death Squads and Impunity Still Common in Brazil

Brazil is a constitutional federal republic composed of 26 states and the Federal District. ...

Brazil Sends Three Ministers to Japan to Discuss Digital TV

The Brazilian Minister of Foreign Relations, Celso Amorim, embarked Sunday, April 9, for Japan, ...

Brazil: Talking to Dom Tomás, the Bishop of the Landless

They call occupations by the landless "violent," but what about the violence of hunger, ...

2014 Brazilian Grains Harvest Reaches 195 Million Tons, a Record

The Brazilian production of grains in 2013/2014 has reached 195.46 million tons, according to ...

Open Letter to President Lula in Defense of Cuba’s Prisoners of Conscience

A letter addressed to Brazilian president Luiz Inácio Lula da Silva by the secretary ...

ILO Discusses in Brazil How to End Slave Work for 1.3 Million

The International Labor Organization (ILO) calculates that there are 12.3 million people in the ...

Alternative Medicine Endorsed and Adopted by Brazilian Government

The correct use of alternative medicines for health treatments is the main objective of ...

Brazil Makes Close to US$ 3 Billion a Year Exporting Chicken

According to Brazil’s Chicken Producer and Exporter Association (Abef), Brazilian chicken exports in May ...