Brazil's aircraft maker Embraer, isÂ taking August 19, when it celebrates 38 years building planes, to introduce a new logo. The change, however, is barely noticeable. The company released a note to announce the novelty in which it states:
"The change preserves the essence of the traditional logo, while it highlights the Embraer brand name by providing a more harmonious balance between the name – on the right – and the "E" symbol (stylized as a bird silhouette) – on the left. As opposed to its original layout, the Embraer brand name will double in size, while the dimensions of the stylized "E" symbol will remain unchanged."
Embraer's logo was created, in 1969 when the firm was founded, by José Maria Ramis Melquizo, a Spanish painter who became a Brazilian citizen. Three years later, in 1972, Ramis became an Embraer employee, and worked in the creation department until 1985.
Ramis lives in São José dos Campos (in the interior of the southeastern state of São Paulo), Embraer's birthplace and headquarters, where he is totally dedicated to painting, having developed an intense and successful career, including exhibitions in the United States and France.
"Embraer's logo, recognized and respected around the world and always associated with high performing and reliable products, is the fruit of the work and dedication of generations of employees throughout nearly four decades and one of our most important assets," said Frederico Fleury Curado, Embraer's President and CEO.
"Its modernization results from detailed studies, preserving its visual identity and positively contributing to the growing solidity of the Company's image."