Maker of food display cases and ovens Titã Eletrocomerciais wants to increase the number of importers in the coming two years. Of the 5,000 items produced in Araraquara, in the interior of the southeastern Brazilian state of São Paulo, 25% go presently to the foreign market. The company target is for this percentage to reach 35% by 2010.
One of the bets by the company, which already exports to 11 countries, among them Saudi Arabia, is to invest in the Middle East. The first step will be participating in the next edition of Gulfood, a food sector fair to take place in February 2009, in Dubai, United Arab Emirates.
According to the commercial manager at Titã, Edinael Carlos Magalhães, the company closed two deals with a Saudi distributor in 2005 and 2007.
The manager recently also made contact with importers from Egypt and the Emirates. "We strongly believe in the buying potential of the region. The fair is going to allow direct contact with importers in several Arab countries and will be a great chance to present our products to them," said Magalhães.
Titã integrates a consortium of bakery and confectionery sector exporters, Brazilian Bakery Equipment (BBE), and is going to be at a stand organized by the Brazilian Export and Investment Promotion Agency (Apex-Brasil).
The factory is an example of small company success. When it was established, in 1995, it employed five people. Thirteen years later, the company has 50 employees and is now the leader in the Brazilian snack display case market. The factory is installed in an industrial area of 10,000 square meters.
The first contact with the foreign market took place in 1999 and the first shipment abroad was in 2000, to the United States. With support from the Brazilian Micro and Small Business Support Service (Sebrae) and the Institute for Technological Research (IPT) of the State of São Paulo, Titã obtained, in 2003, its first technical certification.
The company also has CE certification, complying with the technical norms of the European Union. The three main import markets are the United States, Mexico and Germany.