• Categories
  • Archives

Brazil’s Dog Perfume Maker’s Dream: To Conquer Paris

Pet Passion Eau de Parfum Désir Brazil's Pet Passion, a maker of perfumes for dogs and cats, has ambitious plans. It wants to export to Europe, preferably beginning with the land of perfume: France. "If we manage to export to the French, then we will gain the necessary status to sell in any market, including Dubai," says the director and partner at the brand, Émerson Wan.

The businessman, who is also a chemist, has just returned from a two-week trip to France. In Paris, he researched new essences, visited pet shops and factories that make perfumes for animals in the south of the country.

"I was very glad, because our perfume has a superior packing than what I have seen around there. Furthermore, our fragrances are as good as the European, or even better," he celebrates.

The company has already received contacts from Spain, has a contact in Italy, but did not close any deals yet. "The important thing is that now we know we are on the right path. Right now, we are defining the strategies we are going to use in order to reach the importers," he says.

According to Wan, Pet Passion only works with the best raw materials, many of which are imported from France, by the way. One such example is lavender, which comes from Provence, France. "It is precisely this care that sets us apart," he explains. "And our care extends from the leaf to the flask, from choice of raw material to the handicraft manufacturing process," he states.

Headquartered in Curitiba, capital of the southern Brazilian state of Paraná, the company has developed five fragrances, plus a professional line for bathing and trimming. Although the brand is over 10 years old, it changed owners in 2005, and was recently reformulated and repositioned within the market.

"The concept, the choice of fragrance and raw material, everything is done by us," explains the businessman, who already enjoyed working with fragrances even before he went to the university.

"What I do is, I explain the type of fragrance that I want and the ingredients I want used. From then on, the creative process is a challenge to be taken on by the perfumer," he explains. The handicraft manufacturing of approximately 2,000 liters of perfume per month is outsourced to a local factory.

Pet Passion products can be found at pet shops in the states of Rio Grande do Sul, Santa Catarina, Paraná, São Paulo, Pernambuco, Paraí­ba, Goiás, Bahia and Maranhão. Soon, they will also be available at stores in the states of Rio de Janeiro, Minas Gerais, Mato Grosso and Tocantins.

Service

Pet Passion
Site:
www.petpassion.com.br
Email: petpassion@petpassion.com.br

Anba

Tags:

  • Show Comments (1)

  • jon

    ..I can barely afford the human stuff for my wife 😉 😉 😉

Your email address will not be published. Required fields are marked *

comment *

  • name *

  • email *

  • website *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Ads

You May Also Like

Moraes Moreira’s Selected Discography:

Since the last census in 1991, the population of Brazil has increased by 1.6 ...

The World Is in Brazil Drawing Plans to Fight Terror and Money-Laundering

Antonio Gustavo Rodrigues, president of the Financial Activities Control Council (COAF) in Brazil’s Ministry ...

AIDS generic pills

Brazil Decides to Make Own AIDS Drug After Talks With Merck Collapse

Until the end of the year, Brazil's Lafepe, the pharmaceutical laboratory of the Brazilian ...

Lula Promises to Make Brazil an OPEC Member and World’s Greatest Energy Power

Brazilian President Luiz Inácio Lula da Silva promised an "energy revolution" that will make ...

Brazil Is Testing in Sí£o Paulo Its Homegrown Ethanol Bus

The ethanol-fueled bus, manufactured in Brazil through the international program Bioethanol for Sustainable Transport, ...

Porto Ferreira, São Paulo, Brazil, city council

Journalist Who Exposed Politicians Having Sex with Minors Is Murdered in Brazil

The Brazilian journalist, who four years ago denounced a scheme to lead minor girls ...

Alliant Energy Settles in Brazilian Arbitration

Alliant Energy Corporation, announced today the settlement of an arbitration award the company received ...

Haiti Elections: Brazil Is Heading a Totally Botched UN Mission

Holding elections in a country as unstable, insecure and terrified as Haiti may seem ...