Bio Jewel, a Brazilian Product Made for Export

Brazilian bio jewels enchant foreigners Countries in Europe, like Italy, France, Portugal and Spain are the main buyers of necklaces, rings, earrings and bracelets made by Click-Brazil out of seeds of the Amazon and Brazilian stones. Now the brand owners want to seek new markets.

Click-Brazil exports over 90% of the 5,000 items of bio jewels it produces every month in the city of Ribeirão Preto, in the interior of the state of São Paulo (in southeastern Brazil), where it also owns a showroom.

"Our bio jewels are very successful abroad. Our work is different and I imagine that the color of seeds like assai and Brazilwood, mixed with husks, nacre, gems, like amethysts, tiger eye, pink quartz and coral, call great attention as they are unique," says Click-Brazil partner Renata Fogetti.

In the 1990s she studied in the United States and lived in Barcelona, Spain, for a year and a half. "It was in that period that I noticed that there was great demand for articles with exclusive design and different raw material," she recalls. On returning to Brazil, in 2001, Renata started working as a partner with her mother, who was already a jewelry designer, and they both established Click-Brazil.

"We started producing few products. Now we need the help of another seven people to produce and pack the bio jewels," explained the businesswoman. Shipments abroad are promoted by importers. "Some orders go by FedEx, others by the Brazilian Mail Exporta Fácil system," she explained.

Raw material is supplied to the company from São Paulo by a riverbank community from the outskirts of Manaus, in the state of Amazonas. "Before my first purchase I went there personally to learn about the seeds and the site where they are collected," she recalls. "They pick the seeds, drill a hole in them and treat them so the product will last longer," she said.

According to Renata, apart form the models she develops, it is also possible to comply with customer color demands. To guarantee access to new customers, the company uses the Internet, with a site that allows for online purchases, it is also registered in sales sites and at chambers of commerce.

Another strategy is participation in fairs like the Fenit, in São Paulo, and Eclat de Mode, in Paris. "We only went to France as visitors. We still managed to make several new contacts," she guarantees.

Service

Click-Brazil
Telephone: (+55 16) 3237-3511
E-mail:
1000brazil@1000brazil.com.br
Site: www.1000brazil.com.br

Anba

Tags:

  • Show Comments (0)

Your email address will not be published. Required fields are marked *

comment *

  • name *

  • email *

  • website *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Ads

You May Also Like

Bush’s Win Good for Business, says Brazil

The International Relations manager of the Brazil/US Chamber of Foreign Commerce, Fábio Rua, affirmed ...

Brazil’s Lula Gets Quite a Jump on the Polls

The latest CNI/Ibope opinion poll which was released, Wednesday, March 15, shows that there ...

American Pilots Get Back Their Wings in Brazil and Fly to the US

American pilots Joe Lepore and Jan Paladino have left Brazil about 4:30 pm, today, ...

Brazil Trying to Deal with Killing Sugar Cane Fields and Forced Sex

Brazil presents a "sad picture" of fundamental rights abuses. This is the view transmitted ...

Brazil, 5th Biggest Economy by 2015, But Far from Being Developed, Concedes Minister

Brazil’s Finance minister, Guido Mantega, talking to reporters said that Brazil is expected to ...

Brazil’s Social Security Over US$ 1 Billion in the Red

The Social Security deficit, which reflects the difference between benefit payments and contributions, amounted ...

Mercosul grows up

The trial period is over for Mercosul, the trade agreement between Brazil and its ...

TV Brazil: International TV with a Brazilian Slant

The experience of TV Brazil, a pilot station set up at the V World ...

U.S. Sanitation Team Gives OK to Brazil Mango

A group of technicians from the Department of Agriculture of the United States has ...