• Categories
  • Archives

Brazil Gives in Paris a Few Fashion Lessons

Printemps Haussman, the main store of Printemps, the famous French chain of department stores has started the project ‘Frénétique Brésil’ (Frenetic Brazil), through which they are going to trade, up to May 7, Brazilian products in the female and male, cosmetics, jewellery and cosmetic jewellery sectors.

This information was published by the Sebrae news agency. The initiative is part of the Brazil in France project, through which the European country is promoting a series of activities to learn a little more about the Brazilian economy and culture.

The Brazilian Export Promotion Agency (Apex), connected to the Ministry of Development, Industry and Foreign Trade, is responsible for the Printemps Haussman project.

“This is a unique opportunity for promotion of the Brazil brand on French soil, and is also a way to promote top quality Brazilian products on the demanding French market,” declared Juan Quirós, the president of the Apex.

Brazilian cuisine is also being presented to the French at the traditional Café Flo, inside Printemps Haussman.

The project includes workshops for customization of Brazilian sandals – given by French stylists, free samba, axé and forró (dance) courses, and massages with beauty products.

The French people will have a chance to see the work of such Brazilian designers as Walter Rodrigues, Amir Slama (from Rosa Chá), Serpui Marie, Waldemar Iódice, Reinaldo Lourenço, Glória Coelho, Carlos Miele, Cavalera, Lino Villaventura, Teresa Santos (from Patachou), Patrí­cia Vieira, Maurí­cio Medeiros, Franziska Hübener and new talents of Brazil’s fashion, like Wilson Ranieri, Jéferson de Assis and í‰rica Ikezili.

Apart from Printemps Haussman, ‘Frénétique Brésil’ is also taking place at other five Printemps stores in Paris as well the stores across the country in the cities of Brest, Caen, Deauville, Evreux, Le Havre, Rennes, Rouen, Saumur, Vernon, Lille, Metz, Nancy, Strasbourg, Lyon, Marseille, Poitiers, Toulon and Tours.


  • Show Comments (0)

Your email address will not be published. Required fields are marked *

comment *

  • name *

  • email *

  • website *

This site uses Akismet to reduce spam. Learn how your comment data is processed.


You May Also Like

Brazil: In the Face of Mired-in-Corruption Congress, President Lula Looks the Other Way

The article entitled “Brazil’s Scandal-plagued Senate: House of Horrors” published July 9 by British ...

FBI Arrests Two Brazilian Bishops in Miami

Bishops Estevam Hernandes Filho and Sônia Haddad Moraes, the couple who founded the Brazilian ...

Lula’s Candidate to Presidency Is in Full Campaign Despite All Denials

Brazilian presidential hopeful Dilma Rousseff, in her acceptance speech last weekend as the ruling ...

Come January, Brazil Adds Biodiesel to Its Tanks

Brazil is getting ready to take a big leap in the direction of the ...

Brazil Leaves Key Interest Rate Alone at a Steep 13.75%

Brazil's Monetary Policy Committee (Copom) decided to keep, this Wednesday, October 29, the Selic, ...

Talent Is Good, But You Need a Team to Win the Cup, Says Brazil’s Coach

What needs to win World Cup title? Brazil coach Carlos Alberto Parreira is sure, ...

Brazilian poet, composer, diplomat Vinicius de Moraes

Brazil Wants Me to Live Intensely But I Won’t Oblige

"Viver Intensamente (Living intensely) is a slogan which, in Brazil, constantly comes back into ...

Adopting US Digital Technology Would Be Shame for Brazil, Says Argentinean

The decision by Brazil on its digital format could influence the future of telecommunications ...

Brazil's Angra nuclear plant

Brazil Pondering the Nuclear Option

Brazil will increase the use of nuclear energy if it cannot build enough hydroelectric ...

Dear Saudis, Play Safe, Bring Your Money to Brazil

If I were the Finance Minister of Saudi Arabia, I would be cashing in, ...