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Brazil’s Shoemaker Giant Grendene Sells to 85 Countries

Grendene, the greatest shoe manufacturer in Brazil, plans on exporting to another two Arab countries, Algeria and Libya. The information was disclosed by the company Investor Relations manager, Doris Wilhelm.

The company has traded in the Arab market for seven years, selling to Saudi Arabia, the United Arab Emirates, Qatar, Kuwait, Morocco, Lebanon, Bahrain, Egypt and Oman. According to Doris, the Arab market is attractive and “has a good growth potential”.


The first contacts with the Arabs were made during trade fairs in Brazil and abroad. The company participates in many events in the shoe sector in Europe and the United States.


The products that are most successful with the Arabs are the flip-flops of the Rider line and sandals of the Grendha line.


In 2004 the company exports total led about 20% of production – of 145.3 million pairs – and 15% of their gross revenue, US$ 638 million. In this period, sales to the Arab countries represented 1.04% of the export volume and 1.10% of revenues.


The expansion of the Arab market is part of the company growth strategy, which according to Doris, plans on increasing exports significantly this year. However, the company doesn’t disclose its growth aims since it is an open capital company, with shares negotiated on the SΓ£o Paulo Stock Exchange.


To conquer new clients, the company takes part in fairs, such as Couromoda and Francal, in Brazil, Exporiva and Micam, in Italy, Ispo Winter and GDS in Germany, WSA and FFNY, in the United States.


However, they still have not participated in events in Arab countries. “We have made some studies, but we haven’t participated. The majority of clients in the region visit the fairs in Europe,” states Doris.


From Farroupilha to the World


The history of Grendene began as a small plastic packaging company in Farroupilha, in the interior of the southernmost Brazilian state of Rio Grande do Sul.


Little by little, the company founders, Alexandre and Pedro Grendene Bartelle transformed the factory into one of the largest producers of synthetic shoes in the world.


The company has 21% of the market share in Brazil and is responsible for 14% of the Brazilian shoe export volume. They currently have five production units, in Sobral, Fortaleza and Crato, in the northeastern Brazilian state of CearΓ‘, and in Carlos Barbosa and Farroupilha, in Rio Grande do Sul. The group currently employs 23,000 people and has an installed production capacity of 176 million pairs of shoes a year.


Among the main Grendene brands are Rider, Grendha, Melissa, Ipanema and Grendene Kids. The company sells to a varied public, of all ages and social classes. They sell to around 85 countries.


Anba – www.anba.com.br

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  • Show Comments (44)

  • Rooney White

    Your Partnership.
    Hello,

    Haven found your email listed in the World Trade Center Chambers of Commerce directory of my country, I find it pleasurable to offer you my partnership in business, for which purpose I have tried to call your telephone number several times but it seems disconnected or changed, I
    only pray at this time that your address is still valid.

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    to me by email or call.

    I will appreciate that you include a brief profile of your self and your company for me to better appreciate your personality. I look forward to your response and our partnership.
    Have a nice day.
    You can contact this via email(0ffshorev@consultant.com).

    Regards
    Rooney White.

  • Shirley Wilson

    purchase grendene ipanema sandals
    Please tell me where I can purchase these sandals online or close to San Antonio, Texas.

  • Michelle N

    would like info on buying flip flops for my business
    Hello,
    I would like to buy kids flip flops to sell in my stores. Please contact me on how I can purchase them.
    Thanks

  • Judy Hawn

    owner
    I need to know how to buy Grenadine flip flops for my retail business.
    Thanks
    Judy

  • jackie

    grendha slippers
    hi. id like to purchase grendha slippers/sandals for my business. pls send information to jbalankig@yahoo.com. thanks

  • jackie

    grendha slippers
    hi. id like to purchase grendha slippers/sandals for my business. pls send me information.
    thanks.

  • Steph

    Rider
    Anyone know where to purchase rider grendene sandals? sharkwav@ohio.net

  • Jesse

    rider grendene sandals
    Is there a model of Grendene sandal called Grendha still available anywhere in the world. The pair I still have and wear have a MOLDED sole that fits your foot and it does not have a toe strap. A buckled strap of quality vinyl over the instep, keeps the shoe on, and they are backless. Also, will you email me locations where I may purchase more of your products.
    Thank you,

  • Maureen

    Europe
    Where can I get information about becoming a retailer for your shoes in Ireland. Do you have contacts there already ? πŸ™‚

  • linda johnston

    Mrs.
    Is there a model of Grendene sandal called Grendha still available anywhere in the world. The pair I still have and wear have a MOLDED sole that fits your foot and it does not have a toe strap. A buckled strap of quality vinyl over the instep, keeps the shoe on, and they are backless. Also, will you email me in Monterey California of locations where I may purchase more of your products.

    Some manufacturers list right on the internet exactly where there product is sold. Thannks. Linda

  • charles scibelli

    owner
    Where can I buy Grendene flops in the states?

  • Jill Johnson

    Want to be customer
    Please send me information on where I can send foe your rubber flip flops. Size 8USA

  • Lisa Jones

    Sales Manager
    I am very interested in purchasing Grendene shoes for my retail business. Will you please provide the necessary contact info via email: lreedyjones@aol.com
    I bought a pair of the flip flops and I really love them. I like how durable and how long they have lasted. Thanks!!!!! Lisa

  • Sherry

    “SPORT FASHION” black toddler shoes
    Hello, can you please send me more information where I can view and purchase many more of your shoes…I bought a pair of your “Sport Fashion” black flats for my toddler and I just love that shoe. I would like to purchase more for my daughter and if I can for myself as well.
    Thank You! πŸ™‚

  • John Mathew

    Please tell me where I can purchase these sandals online or close to St.Louis, United State
    Please tell me where I can purchase these sandals online or close to St.Louis, United State
    Thank you

  • Jessica

    Wholesale inquiry
    Wondering about the wholesale opportunities in Canada.
    Please email the details.
    Thanks
    Jessica

  • ruben patrick a. arcilla

    inquiry on your flip flop products
    hey there!!! awesome products.my friend just emailed me re: your ipanema flip flops. I would just like to know if i can buy wholesale or i can be a distributor here in doha,qatar.
    please email me at robarcill@yahoo.com for details.
    thanks and good luck.
    ruben arcilla

  • iata rezende

    being a distributor in China
    i’m from Brazil and i’m going to live in south china next year and i would like to be a distributor of grendene in our area and also know how does it work there. who can i talk to with these?

  • bataa

    I’m interested in distributing your product in my country. Please send me detailed information at my e-mail bsbd4@yahoo.com

  • candy hammond

    I have a concern about a pair of rubber flip lops i purchased. In fact I bought three pair at one time because they were heavy duty and I do a lot of walking. I have a question. Who Do I contact?

  • Suzie Clements

    Mrs
    I am looking to purchase further pairs of grendha flip flops in particular the sparkly sequined ones, i am in the uk so either store details or on-line would be great please!
    Thanks πŸ˜‰

  • John Nahas

    I am an American moving to Oaxaca, Mexico in a month or so. Do you sell your flip flops in Mexico? If not, I would be interested in selling them in Mexico for you?

  • John Nahas

    My Grendene flip flops are wonderful. It is time to purchase another pair. Where can I buy them. In either Reno, Nevada, or
    Monterey, California

  • michelle

    grendene
    i would like to be a distributor of grendene in our area. who can i talk to with these?

  • Jennifer

    Question on where to buy
    I am interested in buying a pair of Grendene “Candy” flip flops. Please let me know where in the US they can be purchased.
    Thank You.

  • baraka imports

    proprietor
    iam interested in being a distributer of the rider footwear range for the australian market. iam keen to establish contact to discuss this further.
    please let me know if the rider brand is currently available in australia as i have not seen it in stores.
    i look forward to your response.
    thanks and regards,
    fatima baraka.

  • Cat

    Product Interest
    I am very interested in distributing your products here in the Philippines. Please help! – email me at mybirthdayison1108@yahoo.com

  • Gigi Murray

    Where can I purchase Grendene Melissa Athletic clear gel shoes in the Palm Beach County area. My sister purchased a pair about 2 years ago in New York at a TJMaxx and they look and feel great. Please advise.

  • Adam Young

    Question about wholesale
    Pls let me know who i should contact or where i can go to purchase wholesale Havanians. thanks
    Adam Young
    Buyer Graffitti Key West

  • Guest

    BAMAddox@aol.com
    Can you please tell me where to buy Grendene flip flops online?
    Thanks!

  • Guest

    Please let me know where I can purchase flip flops in Eastern Ontario Canada.
    Thank you
    Christine Flato
    My e-mail is christineflato@canada.com

  • Guest

    gucci8_lwh2004@yahoo.com.hk
    Would you pls send more information details as Grendene shoe

  • Guest

    mdmccamley@a0l.com
    where can I purchase Grendene slides for men? (in the US or elsewhere)

  • Guest

    charan
    pls can you send me contact details for Grendene to cksohanpaul@hotmail.com

  • Guest

    grendene flip flops
    I’d like information so that I may buy some Grendene flip flops.

    Allison Rogers
    rogersinsd@san.rr.com

  • Guest

    Debbie
    I am interested in ordering bulk quantities of Monique flip flops directly from the manufacturer. Thank you for any information you can provide to my e-mail address, as follows:

    wallyfl@msn.com

  • Guest

    DoodleBugs1954@aol.com
    Hello,
    I am VERY interested in purchasing the Grendene flip flops to sale in my retail store. Will you please provide me with the information necessary to do this?

  • Guest

    thegalntexas@yahoo.com
    Please delete “agalntexas@hotmail.com” as I listed my old email address, which is no longer being used. I apologize for my error. “thegalntexas@yahoo.com” is my valid address.

    Thanks!
    Cyndi
    Texas

  • Guest

    agalntexas@hotmail.com
    I am very interested in purchasing Grendene shoes for my retail business. Will you please provide the necessary contact info via email:

    agalntexas@hotmail.com
    Cyndi
    Texas, USA

    Thanks in advance for any assistance you can provide.

  • Guest

    Valeria Johnstone
    How and where may I buy Black monique Sandals for our United States Busisess

    Loving2day@aol.com

  • Guest

    stitchqueen17@cs.com
    I would like to purchase large quantities of your “monique” flip flops for my business. Can you please let me know if this is possible and how I can go about doing so. Thank you.

  • Guest

    Distribute Grendenef flip flops
    Pls. let me know who should I contact for distribution o Grendene Flip Flops. Havainas is very strong here and the market is very big.

    mariloumendoza@nmarl.com
    Marilou
    Manila, Philippines

  • Guest

    Monique Flip Flops
    I would like to purchase large quantities of your “Monique” flip flops for my business. How do I purchase that brand from you?
    scarden@aol.com (USA)

  • Guest

    Owner EAGETC
    I would like to purchase Grenedene flip flops for my business. Please send information regarding sizes, prices and quanity available. Thank you
    Elizabeth Garner

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