Brazil to Use World Cup to Promote Brazilian Goods in Germany

If 2005 was the Year of Brazil in France, 2006 will be Germany’s turn of receiving a series of activities directed towards promoting Brazilian products.

The Brazilian Export Promotion Agency (Apex) will take the opportunity of the World Cup, to take place between June and July, and carry ahead a strong promotional campaign at the world championship’s hosting country.

In all there will be 30 events, before and after the Cup, with the participation of 18 sectors. The idea is to associate the winning image Brazil has in football to its other products.

The campaign will have extensive propaganda and communication material and a slogan was created: "We do it different".

According to the Apex president, Juan Quirós, the idea is to say that Brazilian companies work with different solutions, diversity of products and competitive prices.

With the campaign, the Apex expects to call attention not only from the German consumer, but from all the world, given the international visibility of the World Cup.

"We are going to communicate to the rest of Europe and the world," said Quirós this morning during the launching of the campaign in São Paulo.

According to him, some US$ 9.5 million will be invested in the project and a return of US$ 420 million in business is expected. The participation of 800 national companies is already programmed, but in the Apex president’s evaluation the number may exceed the mark of 1000 companies.

Anba – www.anba.com.br

Tags:

Ads

You May Also Like

Brazil’s Landless Start 17-Day March Against Lula

Approximately 11 thousand people initiated this morning, in Goiânia, in the state of Goiás, ...

‘Enough Is Enough’ Says Lawyer for US Pilots Detained in Brazil for 7 Weeks

ExcelAire, the US-based air-taxi company whose Legacy executive jet collided against a Boeing 737 ...

The Red Bishop Goes to Heaven

Hélder Câmara’s Thoughts By Francesco Neves "Are you going to heaven?", a reporter asked ...

Brazil Brings Haitian Foes to the Bargaining Table

After ten years, the major political groups in Haiti resumed their dialogue, and the ...

Brazil: ‘No Nuclear Material Is Being Diverted’

Brazil’s Minister of Defense, José Viegas, declared today that the Brazilian government is offering ...

Living on Nothing and Surviving in Brazil

Close to 27 million Brazilians belong to families who have to get by on ...

Brazil’s Embraer Sells 4 Jets to LOT Polish Airlines

Brazil’s Aircraft maker Embraer announced today that LOT Polish Airlines has converted four Embraer ...

Brazil’s Largest Mining Company Is Under the China Effect

The Rio Doce Valley Company (CVRD) plans to invest US$ 5.3 billion this year ...

KFC’s Secret Ingredients Include Soy That’s Destroying the Amazon, Says Greenpeace

Greenpeace volunteers unfurled a 300 square meter banner in a massive area of deforestation ...

Brazil Wants Cuba at Latin America’s Table

Following a work session yesterday, in Rio, with other Latin American and Caribbean chancellors, ...