Brazil to Use World Cup to Promote Brazilian Goods in Germany

If 2005 was the Year of Brazil in France, 2006 will be Germany’s turn of receiving a series of activities directed towards promoting Brazilian products.

The Brazilian Export Promotion Agency (Apex) will take the opportunity of the World Cup, to take place between June and July, and carry ahead a strong promotional campaign at the world championship’s hosting country.

In all there will be 30 events, before and after the Cup, with the participation of 18 sectors. The idea is to associate the winning image Brazil has in football to its other products.

The campaign will have extensive propaganda and communication material and a slogan was created: "We do it different".

According to the Apex president, Juan Quirós, the idea is to say that Brazilian companies work with different solutions, diversity of products and competitive prices.

With the campaign, the Apex expects to call attention not only from the German consumer, but from all the world, given the international visibility of the World Cup.

"We are going to communicate to the rest of Europe and the world," said Quirós this morning during the launching of the campaign in São Paulo.

According to him, some US$ 9.5 million will be invested in the project and a return of US$ 420 million in business is expected. The participation of 800 national companies is already programmed, but in the Apex president’s evaluation the number may exceed the mark of 1000 companies.

Anba – www.anba.com.br

Tags:

  • Show Comments (0)

Your email address will not be published. Required fields are marked *

comment *

  • name *

  • email *

  • website *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Ads

You May Also Like

Brazil Starts World’s First Recycling Plant for Carton Packaging

US-based aluminum manufacturer Alcoa announced yesterday that its Brazilian affiliate, Alcoa AlumÀ­nio, has joined ...

Killer Dengue Season Is Back in Brazil

Brazil’s Ministry of Health launched a new campaign against dengue and announced that ads ...

Brazil Amazon’s Wood Exports Jump to US$ 1 Billion

A study by Brazil’s non-governmental organization, Imazon (the Amazonian Institute for Man and the ...

Inflation Up North Gives Brazilian Stocks the Chills

Latin American and Brazilian shares in particular were down on continued worries about U.S. inflation ...

40 Million Brazilians Have No Water to Drink

“It behooves us to remember that 40 million people in the country today do ...

Brazil knows it has to improve its infrastructure

Brazil Has US$ 5.4 Billion Trade Surplus for 2007

Brazil's exports yielded US$ 10.104 billion in February, a 15.5% increase compared with the ...

Belly Dancing Inspires Brazilian Lingerie

Liz, a Brazilian producer of lingerie, developed a line of underwear and bras inspired ...

Companies in Brazil Double Profits

Brazil's corporations from 21 different business sectors doubled their profits in the five years ...

Brazilian Beef Exports Grow 18% in 2006. Close to US$ 3 Billion in Sales

Brazilian exports of cattle beef generated US$ 353 million in September, an increase of ...

Brazil Leads World’s Second Wave of Phishing Scams

The U.S.-based Anti-Phishing Working Group (APWG) today released their Phishing Activity Report for the ...