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Brazil Launches Hip Campaign to Deter Piracy

The results of a survey taken in Brazil show that young people, especially between the ages of 15 and 24, are big buyers of false, counterfeited, pirate goods.

A report on the survey was given to Brazilian Minister of Justice, Márcio Thomaz Bastos, Thursday, March 16, at a ceremony for the launch of a new campaign to combat piracy that is aimed at young consumers.

The theme of the campaign, in young, idiomatic speech, is "Pirata, tô fora! Só uso original" (When it comes to piracy, count me out. I only buy original stuff.)

The campaign will distribute T-shirts, buttons, hats and stickers, besides the usual TV, radio and billboard ads.

Earlier this year, in his recap of 2005, the executive secretary of the Ministry of Justice, Luiz Paulo Barreto, confirmed that 2005 was "an historic year for Brazil" in the battle against piracy.

He assured that this effort will continue in 2006, since any activity connected with piracy will no longer be tolerated.

US$ 84 million in counterfeit merchandise was confiscated just last year, 130% more than the value of the goods seized in 2004.

Altogether, 1200 individuals associated with this kind of activity were arrested, as against 40 in 2004.

"2005 was the period in which the largest number of arrests were made involving individuals involved in piracy schemes," he affirmed.

In 2006, the secretary informed, the Federal Police, Federal Revenue agency, and the Federal Highway Police will act in conjunction to combat piracy and contraband in every state of the Federation.

"We really must attack it with professionalism. And, in 2006, this will also be one of the government’s priorities, since piracy does serious harm to consumers, domestic companies, and, as a result, the country, which is deprived of tax revenues," the secretary pointed out in an exclusive interview with Radiobrás.

Around half a million counterfeit CDs and DVDs seized all over the country in 2005 were destroyed in December in front of the National Congress. This symbolic act marked National Anti-Piracy Day.

The creation of the National Anti-Piracy Council by the federal government at the end of 2005 also constituted a significant watershed in the way combating piracy is approached, according to Barreto. Since its implantation, it is possible to perceive the progress in repressing this type of crime, the executive secretary emphasized.

ABr

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