Brazil’s De Millus Wants Its Panties and Bras Beyond Japan and LatAm

The company De MiHlus, one of the largest Brazilian lingerie manufacturers, has plans for increasing their exports in 2006 and is looking for new clients in the Arab market. Currently only Lebanon is part of the list of 20 countries to which the company exports.

“Our aim is to increase our production by 20%. This way, we hope also to increase our exports,’ stated the company’s exports director, Eva Goldman.

According to her, De Millus exports between two to three times per year to a distributor in Lebanon since 2002. However, the volume is still small, approximately US$ 20,000. “We are open to new contacts in the Arab market,” said Eva.

The main products shipped to the Arab country are panties, bras aNd girdles in the most basic models, without lace or embroidery. As well as Lebanon, the company has already exported to the United Arab Emirates.

“In 2005 there was an increase of 35% if our revenue,” she added. the company makes 100,000 articles per day.

According to Eva, the company has been investing in creating elaborate pieces, such as bras with an under wire, foam filling, embroideries and lace. For such, 750 new seamstresses were hired in 2005.

“I believe the tendency is to increase the sales of these products also to the foreign market,” she stated. De Millus employs 3,600 workers and counts on two factories, one in Rio de Janeiro, in the southeast, and another in Paraí­ba, in the northeast of Brazil.

De Millus was founded in 1947, in Rio de Janeiro, and makes underwear for children as of the age of 8, for teenagers and adults.

As well as panties and bras, the company manufactures accessories such as modelers and extensors, nightgowns, short pajamas, panty hoses and men’s underwear. Every two months the company releases a new collection, which has in average 20 pieces.

Since 2002 the company is commanded by Abdalla Haddad$ grandson of Syrian immigrants. Two years ago he was in the Arab country, visiting relatives.

Anba – www.anba.com.br

Tags:

You May Also Like

Brazil’s Debt Is the Talk of 19 Countries

Specialists in the administration of government debt from 19 Latin American and Caribbean countries ...

Brazil’s Veja Magazine Is All Bluster and No Brain

Veja is showing the Lacerdist inspiration of its actions and reactions. Carlos Lacerda was ...

Brazil’s Marina Silva Gets an Easy Ride

When Marina Silva left the Workers Party (PT) to join the Greens many observers ...

They Own 90% of the Media in Maranhão, Brazil, and Still Accuse Me of Abuse of Power

A coup is being planned in the state of Maranhão: a behind-the-scenes attack on ...

What Will Happen to Brazil’s Astronaut Program? Brazil Doesn’t Know.

The president of Brazil’s Space Agency (Agência Espacial Brasileira) (AEB), Sergio Gaudenzi, says the ...

Despite Cardoso’s Stability and Lula’s Social Agenda Brazil Still Waits for a Real Reform

This World Cup definitely feels very different to its predecessors. One sign of this ...

Brazil Has a Great Debt to Blacks

Zumbi of Palmares, was the hero of black resistance, the martyr for the dignity ...

Brazil Stocks Keep Downhill Course

Brazilian shares dragged amid continued profit taking, with the selling activity heightened by fears ...

Brazilian Brokerage Firm Looks Overseas to Fund Farmer Investment Fund

Based in São Paulo, Brazil, Terra Futuros, a brokerage firm which operates in the ...

Son Abducted by Mother to Brazil Can’t See US Father Even After Mother’s Death

On June 16, 2004 David Goldman said goodbye to his son, Sean, at Newark ...