A Brazilian Fancy Black Toilet Paper Infuriates Black Community

A Brazilian manufacturer has been blasted for appropriating the black empowerment slogan – “Black is beautiful” – to promote a brand of luxury toilet paper while using a white actress to promote the product.

The Personal VIP Black toilet paper, the first black personal wipes marketed in the country according to producer Santher, was launched this week, with images of redhead Marina Ruy Barbosa, naked but wrapped in thick black paper roll, accompanied by the three word tag line.

“Black is beautiful” was a movement and a motto that surfaced in the United States in the 1960s to encourage black Americans to take more pride in the distinctive features of their appearances, and is still firmly associated with African Americans.

“To use this slogan to talk about toilet paper is literally saying to our face that they are shitting on us, our fight against racism and our fight to improve our self-esteem,” said black activist Daniela Gomes, as cited by the Root website.

“If you type ‘Black is Beautiful’ ANYWHERE IN THE WORLD, you’ll find references to Angela Davis, Malcolm X, The Black Panthers, Fela Kuti, James Baldwin, Nina Simone,” writer Anderson Franca posted on his Facebook page.

“But in Brazil if you type in #blackisbeautiful you are going to find ass paper. If this is not an explicit demonstration of racism and ethnic, criminal humiliation, I must have missed a class.”

The ad agency representing Santher, which produces 155 thousand tons of disposable paper a year, initially wiped away any concerns.

“Black is beautiful. The color has always been considered an icon of style and refinement,” said marketing manager Lucia Rezende, emphasizing that the company had absolutely no intention to stir any controversy.

However, as the scandal gathered pace and the story was picked up by international media, the slogan was removed from promotional materials, with the company apologizing for the “eventual misleading association with the phrase adopted by the black movement, which we respect and admire.”

The image of roll-wrapped Barbosa is, however, still prominently displayed on social media ads and videos.

RT

Tags:

You May Also Like

Police drag protester in Rio - Photo by Pedro Prado

International Court Rules Against Brazil’s Police Indiscriminate Killings

Amnesty International lambasted “impunity” for Brazilian police who kill suspects during operations, after a ...

The cover of The Musician

The Musician: An Excerpt by a Celebrated Best-selling Brazilian Author

Dr. Heloisa Prieto is one of Brazil’s most celebrated children and YA authors. As ...

Xu Zhen as produced by MadeIn, Under Heaven, Oil on canvas, aluminum, 2013.

A SPECTRAL BELT AND ROAD BEYOND THE BACKYARD AND BRICS: A light for Brazilians glimmers from Asia

As the pullout from Afghanistan unfolds into new geopolitical prospects for its powerful neighbors, ...

Brazilians Special Kind of Blindness: They Can’t See They Are Racist

University of Arizona anthropologist Jennifer Roth-Gordon spent 10 days in Brazil leading up to ...

Brazilian human rights activist and leftist councilwoman Marielle Franco assassinated in Rio. - Photo: #MidiaNINJA

Execution in Rio of Black Activist and Councilwoman Shocks and Moves Brazil

Prominent Brazilian human rights activist and councilwoman Marielle Franco was assassinated in Rio de ...

Brazil Could Become Another Greece, Warns Planning Minister

Brazilian acting minister of Planning, Development, and Management Dyogo Henrique indicated that public spending ...

A motoboy in São Paulo delivering food

Underage Delivery App Workers Way Too Common in Brazil

Cases of children working for food delivery apps in Brazil during the COVID-19 pandemic ...

Man cleaning building's window

Brazil’s Outsourcing Bill Divides Employers and Workers

The lower house of the Brazilian Congress passed a bill to allow companies to ...

Protest against Temer in Curitiba, Paraná state - Lula Marques/Ag PT

If Brazil President Manages to Remain in Office He’ll Be Too Crippled to Govern

Demonstrators marched across Brazil on Sunday calling for the resignation or ouster of President ...

While Rich Cut Social Benefits We’re Investing More, Says Brazil’s Finance Minister

Brazil’s Minister of Finance, Guido Mantega, informed that the Brazilian government will raise its ...