A Brazilian Fancy Black Toilet Paper Infuriates Black Community

A Brazilian manufacturer has been blasted for appropriating the black empowerment slogan – “Black is beautiful” – to promote a brand of luxury toilet paper while using a white actress to promote the product.

The Personal VIP Black toilet paper, the first black personal wipes marketed in the country according to producer Santher, was launched this week, with images of redhead Marina Ruy Barbosa, naked but wrapped in thick black paper roll, accompanied by the three word tag line.

“Black is beautiful” was a movement and a motto that surfaced in the United States in the 1960s to encourage black Americans to take more pride in the distinctive features of their appearances, and is still firmly associated with African Americans.

“To use this slogan to talk about toilet paper is literally saying to our face that they are shitting on us, our fight against racism and our fight to improve our self-esteem,” said black activist Daniela Gomes, as cited by the Root website.

“If you type ‘Black is Beautiful’ ANYWHERE IN THE WORLD, you’ll find references to Angela Davis, Malcolm X, The Black Panthers, Fela Kuti, James Baldwin, Nina Simone,” writer Anderson Franca posted on his Facebook page.

“But in Brazil if you type in #blackisbeautiful you are going to find ass paper. If this is not an explicit demonstration of racism and ethnic, criminal humiliation, I must have missed a class.”

The ad agency representing Santher, which produces 155 thousand tons of disposable paper a year, initially wiped away any concerns.

“Black is beautiful. The color has always been considered an icon of style and refinement,” said marketing manager Lucia Rezende, emphasizing that the company had absolutely no intention to stir any controversy.

However, as the scandal gathered pace and the story was picked up by international media, the slogan was removed from promotional materials, with the company apologizing for the “eventual misleading association with the phrase adopted by the black movement, which we respect and admire.”

The image of roll-wrapped Barbosa is, however, still prominently displayed on social media ads and videos.

RT

Tags:

You May Also Like

Getting a Piece of Brazil

Business Getting a Piece of Brazil There is an expression “Who doesn’t register is ...

Sex? Of Course!

The sexual revolution and the feminist revolution here have translated differently. Common behavior by ...

A charcoal producer poses in front of the charcoal kilns he works at, in Brazil. Image: Thomson Reuters Foundation/Fabio Teixeira

Thousands Work as Slaves in Brazil’s Charcoal Industry

For more than a year, Antonio slept with a wasp nest humming above his ...

"You're gonna die, policeman" says writing on a favela wall in Rio - Photo: EBC

100 Policemen Killed in Rio this Year, One Every 57 Hours

The number of police officers killed so far this year in the Brazilian city ...

Chief Geraldo Apurina, wife and children in front of their house - Chris Arsenault/Thomson Reuters Foundation

Indians Are the Best Answer to Save the Amazon. But There Is Less Room for Them in the New Brazil

Inside Brazil’s Indigenous Reserve 124, Chief Geraldo Apurina walks along a muddy footpath, past ...

Caboco on a fishing trip - Photo by Maximo Anderson

In a Brazil Where Worst Is Always Coming to Worst, These Men Stand Their Ground

Brazil has made headlines recently for almost entirely negative reasons — whether it is ...

Brazilian president flies over Brumadinho dam after collapse. Isac Nóbrega/PR

34 Dead and 300 Missing After Another Dam Collapses in Brazil

Brazilian rescuers were searching for some 300 missing people after a dam burst at ...

Prostitution in Brazil

The Lessons of 30 Years of the Brazilian Sex Workers Organized Movement

Sex work is a controversial form of income. It is a subject much discussed ...

Brazil Is Losing Conservation Reserves. Mining Interests Seem to Be Behind the Move

New legislation in Brazil has been proposed to reduce or eliminate several Amazon conservation ...

Religion Intolerance Leads to Another African Religion Place Being Burned in Brazil

Another Candomble religious ground has been plundered and burned, this time in the town ...

WordPress database error: [Table './brazzil3_live/wp_wfHits' is marked as crashed and last (automatic?) repair failed]
SHOW FULL COLUMNS FROM `wp_wfHits`